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Charcoal Shoe Deodorizer Inserts

Fail

Shoppers spend an estimated $64K a year here, so Charcoal Shoe Deodorizer Inserts is a Fail.

Flapen Score
44
44 / 100
Ranks 10,233 of 14,768 Health & Household niches · −5 vs the category median of 49
Market size
$64K/yr41K searches / yr
90-day growth
-11.4%search demand this quarter
Competition
81%top-5 click share · 11 brands · 20 sellers

Flapen Score

Charcoal Shoe Deodorizer Inserts against its category

The dotted line is the Health & Household average. Past it, Charcoal Shoe Deodorizer Inserts is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Shoe Deodorizer Inserts market on Amazon at a glance

Shoppers on Amazon United States searched for Charcoal Shoe Deodorizer Inserts 41K times last year and spent an estimated $64K. The top 5 brands take 84% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 12.4% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-11.4%
Conversion, latest week
12.4%
Market size, estimated
$64Ka year
Peak month
September1.3× the quietest month
Top search term
charcoal shoe deodorizer inserts16K searches a year

02 · Price

A sale here is worth $12.55.

Listings sell for $12.55 on average, from $8.05 to $23.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At $12.55 that is $6K to $9K a year per listing.

Average price
$12.55under the $15 to $100 sweet spot
Price range
$8.05–$23.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Air Fresheners. It carries 5,385 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#88in Air Fresheners
Average rating
4.31 starsAmazon United States average 4.42 stars
Average reviews
5,385per listing
Listings tracked
13

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
60 months

Products

Top Charcoal Shoe Deodorizer Inserts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

20

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

12%

  • Brand 126%
  • Brand 222%
  • Brand 320%
  • Brand 411%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Charcoal Shoe Deodorizer Inserts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Holiday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Charcoal Shoe Deodorizer Inserts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charcoal shoe deodorizer inserts16K/yr
  • charcoal shoe inserts9K/yr
  • charcoal odor absorber for shoes9K/yr
  • charcoal shoe deodorizer4K/yr
  • charcoal inserts for shoes3K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Shoe Deodorizer Inserts

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Smell”
40%of negative reviews mention “Smell”
0.9%of orders come back
“they do not smell”
A buyer, on “Smell”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Charcoal Shoe Deodorizer Inserts questions

Answered from the same tracked data.