Charcoal Floss
FailThe top 5 brands take 94% of clicks, so Charcoal Floss is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $116K/yr53K searches / yr
- 90-day growth
- +6.2%search demand this quarter
- Competition
- 63%top-5 click share · 8 brands · 31 sellers
Flapen Score
Charcoal Floss against its category
The dotted line is the Health & Household average. Past it, Charcoal Floss is stronger. Inside it, weaker.
Market
The Charcoal Floss market on Amazon at a glance
Shoppers on Amazon United States searched for Charcoal Floss 53K times last year and spent an estimated $116K. The top 5 brands take 94% of clicks. Demand peaks in Feb–Jun. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 17.0% of those searches ended in a purchase.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.0% of those searches ended in a purchase. Searches in the last 90 days moved +6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $116K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- +6.2%
- Conversion, latest week
- 17.0%
- Market size, estimated
- $116Ka year
- Peak month
- June4.1× the quietest month
- Top search term
- charcoal floss26K searches a year
02 · Price
A sale here is worth $12.90.
Listings sell for $12.90 on average, from $3.31 to $30.65. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At $12.90 that is $6K to $10K a year per listing.
- Average price
- $12.90under the $15 to $100 sweet spot
- Price range
- $3.31–$30.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$10K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #133 within Dental Floss & Picks. It carries 1,589 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 1.2%
- Average rank
- #133in Dental Floss & Picks
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,589per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Charcoal Floss products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
31
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
3%
- Brand 144%
- Brand 220%
- Brand 317%
- Brand 411%
- Brand 53%
- Brand 63%
- Open — no brand owns it (2 brands, 3%)
Demand
Charcoal Floss search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Jun · busiest ÷ quietest = 4.1×
Search terms
Top Charcoal Floss search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- charcoal floss26K/yr
- charcoal dental floss9K/yr
- xlent dental floss8K/yr
- xlent4K/yr
- xlent floss3K/yr
- floss charcoal3K/yr
Reviews and returns
What reviews say buyers love and hate about Charcoal Floss
We read the reviews and the return reasons for every product selling here.
“Breaks easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charcoal Floss questions
Answered from the same tracked data.