charcoal floss
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible17.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.90avg listing price — sweet spot $15–$100
Price range
Good$3.31–$30.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,589.29avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Growth
Okay+6.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$116K$116K/yr · 53K searches
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, charcoal floss is a $116K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb–Jun. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
charcoal floss market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $103K–$129K
- units × avg price
- Conversion rate
- 17.0%
- Avg BSR
- #133
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 1.2%
- Avg brand age
- 57 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
31
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
3%
- Xlent44%
- ME MOTHER EARTH20%
- Oral-B17%
- EcoYou11%
- Grin3%
- The Humble Co.3%
- Open — no brand owns it (2 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.2% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 4.1×
Top charcoal floss search terms
- charcoal floss26K/yr
- charcoal dental floss9K/yr
- xlent dental floss8K/yr
- xlent4K/yr
- xlent floss3K/yr
- floss charcoal3K/yr
Top charcoal floss products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Xlent Expanding Dental Floss 50m Activated Charcoal Expanding Floss with Xylitol Mint PFAS & PTFE Free Natural Plant Wax 2 Pack
Xlent$11.654.6★1,752 rev
Charcoal Mint Floss
Oral-B$4.344.6★554 rev
Vegan Biodegradable Bamboo Charcoal Dental Floss Refill Refill | Natural Candelilla Wax | 30M x4 | Peppermint Essential Oil | Eco Friendly Zero Waste Oral Care | 4 Pack
ME MOTHER EARTH$17.404.7★1,759 rev
Xlent Expanding Dental Floss Activated Charcoal with Xylitol Mint Refillable Starter Kit (1 Dispenser + 2 Refills 150m Total) PFAS & PTFE Free Plant-Based Wax
Xlent$16.584.6★549 rev
EcoYou Bamboo Charcoal Dental Floss | Mint & Candelilla Wax | Vegan & Biodegradable (4 Refills Pack) | Pfas Free
EcoYou$10.554.7★1,106 rev
Newest
by launch date
Bamboo Charcoal Mint Dental Floss
Living Well with Dr. Michelle$8.44118 rev
GRIN White Charcoal Infused Flosspyx 75 Count Dental Flossers Minty Flavor Recycled Plastic Charcoal Infused Floss Picks Premium Longer Floss Head Easy Slide Includes Soft Fold-Back Tooth Pick
Grin$3.31477 rev
Xlent Expandable Dental Floss Treated Activated Charcoal Xylitol Natural Based Wax (Mint Pack of 2 (Refills Only))
Xlent$9.59256 rev
Xlent Expandable Dental Floss Treated with Activated Charcoal Xylitol Natural Plant Based Wax Refreshing Mint Flavor - Pack of 5 (Refills Only)
Xlent$22.65256 rev
Xlent Expandable Floss Treated Activated Charcoal Xylitol Natural Plant Based Wax in Cinnamonflavor Pack of 2 (Blister Card)
Xlent$11.751,752 rev
Trending
90-day click momentumXlent Expandable Floss Treated Activated Charcoal Xylitol Natural Plant Based Wax in Cinnamonflavor Pack of 2 (Blister Card)
Xlent$11.754.6★
Bamboo Charcoal Mint Dental Floss
Living Well with Dr. Michelle$8.444.7★
Expandable Floss Treated with Activated Charcoal with Xylitol and Natural Plant Based Wax |Fresh Mint Flavor | 50 Meter (6 Count)
Xlent$30.654.6★
EcoYou Charcoal Bamboo Floss | 2 Non Toxic Natural Floss Refill with Metal Container | Organic Mint & Candelilla Wax | Vegan & Biodegradable | Compatible w/Similar Dental Floss Silk Refill Containers
EcoYou$9.434.5★
Vegan Biodegradable Bamboo Charcoal Dental Floss with Refillable Glass Container | Free Refill | Natural Candelilla Wax | 30M x2 | Peppermint Essential Oil | Eco Friendly Zero Waste Oral Care
ME MOTHER EARTH$10.594.6★
What buyers say about charcoal floss
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing quality”
“Environmentally friendly”
“Clean feeling”
“Priced fairly”
“Very durable”
“Does the job”
“Easy to Use”
“The dispenser is very nice too”
“As advertised”
“Glides through me teeth easily and its”
What buyers complain about
“Breaks easily”
“Round cross section makes it thick”
“The glass feels fragile”
“so getting it to fit is a bit hard”
“Difficult to use”
“Also, not very much product for the price”
“Low quality”
“does not glide easily”
“Very deceitful advertising”
“Annoying dispenser”
Top return reasons
Common questions
- Is charcoal floss profitable to sell on Amazon United States?
- The niche generates $116K/yr across 17 tracked products. 90-day search growth is +6.2%. Flapen's verdict: Skip it (47/100).
- How competitive is the charcoal floss niche?
- 8 brands and 31 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in charcoal floss?
- Top complaints mined from reviews: Durability, Thickness, Strength. The return rate is 0.3%.
- When does demand for charcoal floss peak?
- Demand peaks in Feb–Jun; the busiest month runs 4.1× the quietest.
- What does it cost to enter the charcoal floss niche?
- Listings span $3.31–$30.65; the average listing price is $12.90 (sweet spot $15–$100). The average incumbent carries 1,589 reviews — the moat a new listing must climb.