chamomile essential oil
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great9.5%search→purchase rate — share of searches ending in a sale
Review moat
Good682.08avg incumbent reviews — the moat a new listing must climb
Price range
Good$3.88–$36.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.74avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$296K$296K/yr · 226K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chamomile essential oil is a $296K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
chamomile essential oil market data
- Units sold / yr
- 20K–25K
- avg 500–750/product
- Revenue / yr
- $275K–$344K
- units × avg price
- Conversion rate
- 9.5%
- Avg BSR
- #106
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.2%
- Avg brand age
- 70 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
20 rising
Sellers
50
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
60%
Top 20: 94%
Open market
27%
- Wuvezrub22%
- Majestic Pure20%
- SU JUABA17%
- HIQILI7%
- Gya Labs4%
- GV77ZF3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top chamomile essential oil search terms
- chamomile essential oil134K/yr
- chamomile oil38K/yr
- chamomile essential oil organic14K/yr
- chamomile oil for skin10K/yr
- organic chamomile essential oil6K/yr
- chamomile oil essential oil5K/yr
- chamomile essential oil for skin5K/yr
- chamomile essential oil pure4K/yr
- essential oils chamomile4K/yr
- essential oil chamomile3K/yr
Top chamomile essential oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Majestic Pure Essential Oil with Glass Dropper - 100% Pure and Natural - Essential Oils for Diffuser Aromatherapy Soap and Candle Making Chamomile Essential Oil Chamomile Oil 4 Fl Oz
Majestic Pure$14.454.3★1,530 rev
SU JUABA Chamomile Essential Oil 4 Oz for Relaxation Skin Care Massage Sleep & Aromatherapy - 118ML
SU JUABA$9.714.5★127 rev
Chamomile Essential Oils 30ML Pure and Natural Essential Oil for Aromatherapy Diffuser - Chamomile /1 Fl Oz
Wuvezrub$6.854.6★189 rev
HIQILI 30ML Chamomile Essential Oil Chamomile Oil for Diffuser Skin Soap Shampoo - 1.01 Fl Oz
HIQILI$9.004.5★924 rev
100% Pure Roman Chamomile Essential Oil - 0.34 Fl Oz - Roman Chamomile Oil for Hair Skin Diffuser Aromatherapy & DIY Candle Making Scent
Gya Labs$18.194.4★1,497 rev
Newest
by launch date
Chamomile Essential Oil Chamomile Oil for Sleep Aid Diffuser Humidifier Massage DIY Soap Candle Skin Care Gift Ready Chamomile Fragrance Oil - MLYNKL Essential Oils (4.33 fl oz / 130ml)
mlynkl$9.731,852 rev
Wuvezrub Chamomile Essential Oil 30ML - 100% Pure and Natural Oils for Aromatherapy Diffuser - 1 Fl Oz/Chamomile
Wuvezrub$6.5953 rev
SU JUABA Chamomile Essential Oil 4 Oz for Relaxation Skin Care Massage Sleep & Aromatherapy - 118ML
SU JUABA$9.71127 rev
wusiyork Chamomile Essential Oil 10ML - 100% Pure and Natural Therapeutic Grade Oils for Aromatherapy Diffuser - 0.34 Fl Oz/Chamomile
wusiyork$3.8856 rev
Chamomile Essential Oil Chamomile Oils for Diffuser Humidifier DIY Candles Soap Sleep Gift Essential Oil GV77ZF Chamomile Fragrance Oil - 4 fl oz (120 ml)
GV77ZF$9.633,820 rev
Trending
90-day click momentumChamomile Essential Oil Chamomile Oil for Sleep Aid Diffuser Humidifier Massage DIY Soap Candle Skin Care Gift Ready Chamomile Fragrance Oil - MLYNKL Essential Oils (4.33 fl oz / 130ml)
mlynkl$9.734.3★
Hana Roman Chamomile Oil - 1.02 Fl Oz Roman Chamomile Essential Oil for Hair Skin Diffuser Aromatherapy & DIY
H'ana$10.794.5★
SU JUABA Chamomile Essential Oil 4 Oz for Relaxation Skin Care Massage Sleep & Aromatherapy - 118ML
SU JUABA$9.714.5★
US Organic 100% Pure Blue Chamomile (German) Essential Oil - USDA Certified Organic Steam Distilled - W/Euro Dropper (More Size Variations Available) (5 ml / 1/6 fl oz)
US Organic$36.753.8★
Edens Garden Chamomile- Roman Essential Oil- 100% Pure Premium Grade Undiluted Natural Therapeutic Aromatherapy The Best for Diffuser Face Humidifiers Kid Safe 10 ml (.33 fl oz)
Edens Garden$32.204.7★
What buyers say about chamomile essential oil
What buyers praise and complain about, mined from review topics.What buyers love
“Good smell”
“I have been using Gya Labs natural essential oils for years and will continue to use them for their excellent quality and craftmanship”
“It's worth it”
“Pure”
“Great for bedtime”
“Great oil”
“Excellent, for skin and the diffuser”
“100% pure therapeutic essential oils🎉 🎉This brand/company name really does have 100% pure essential oils🎉 👑 I just bought almost every variety they had because its not cut with any other oils...🎉I hope that helped whoever really needed this message/review for finding the best price and quality, because I would have loved to have known for 100% certain before I made the purchase for any essential oils”
“Love this oil”
“Great in ointment for rashes”
What buyers complain about
“Gross smell”
“Not good quality”
“It doesn't come with everything in the description”
“Watery barely scented”
“its not pure oil if thats what youre looking for”
“it has misspelled words on the box”
“Its synthetic”
“Large bottle”
“Poor quality- possibly rancid”
“clumps of the oil were not able to be cleaned out”
Top return reasons
Common questions
- Is chamomile essential oil profitable to sell on Amazon United States?
- The niche generates $296K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.3%. Flapen's verdict: Worth a look (56/100).
- How competitive is the chamomile essential oil niche?
- 20 brands and 50 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in chamomile essential oil?
- Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.2%.
- When does demand for chamomile essential oil peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the chamomile essential oil niche?
- Listings span $3.88–$36.75; the average listing price is $13.74 (sweet spot $15–$100). The average incumbent carries 682 reviews — the moat a new listing must climb.