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Chamomile Essential Oil

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -13.3% this quarter, so Chamomile Essential Oil is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 14,768 Health & Household niches · +7 vs the category median of 49
Market size
$296K/yr226K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
60%top-5 click share · 20 brands · 50 sellers

Flapen Score

Chamomile Essential Oil against its category

The dotted line is the Health & Household average. Past it, Chamomile Essential Oil is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chamomile Essential Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Chamomile Essential Oil 226K times last year and spent an estimated $296K. The top 5 brands take 70% of clicks. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $296K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
9.5%
Market size, estimated
$296Ka year
Peak month
January1.3× the quietest month
Top search term
chamomile essential oil134K searches a year

02 · Price

A sale here is worth $13.74.

Listings sell for $13.74 on average, from $3.88 to $36.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $13.74 that is $7K to $10K a year per listing.

Average price
$13.74under the $15 to $100 sweet spot
Price range
$3.88–$36.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$7K–$10K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #106 within Aromatherapy. It carries 682 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#106in Aromatherapy
Average rating
4.40 starsAmazon United States average 4.42 stars
Average reviews
682per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Chamomile Essential Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

50

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

27%

  • Brand 122%
  • Brand 220%
  • Brand 317%
  • Brand 47%
  • Brand 54%
  • Brand 63%

Demand

Chamomile Essential Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Chamomile Essential Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chamomile essential oil134K/yr
  • chamomile oil38K/yr
  • chamomile essential oil organic14K/yr
  • chamomile oil for skin10K/yr
  • organic chamomile essential oil6K/yr
  • chamomile oil essential oil5K/yr
  • chamomile essential oil for skin5K/yr
  • chamomile essential oil pure4K/yr
  • essential oils chamomile4K/yr
  • essential oil chamomile3K/yr

Reviews and returns

What reviews say buyers love and hate about Chamomile Essential Oil

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Smell”
59%of negative reviews mention “Smell”
1.2%of orders come back
“Gross smell”
A buyer, on “Smell”59% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chamomile Essential Oil questions

Answered from the same tracked data.