Chamomile Capsules
FailShoppers spend an estimated $68K a year here, so Chamomile Capsules is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $68K/yr38K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 79%top-5 click share · 10 brands · 20 sellers
Flapen Score
Chamomile Capsules against its category
The dotted line is the Health & Household average. Past it, Chamomile Capsules is stronger. Inside it, weaker.
Market
The Chamomile Capsules market on Amazon at a glance
Shoppers on Amazon United States searched for Chamomile Capsules 38K times last year and spent an estimated $68K. The top 5 brands take 84% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $68K a year.
- Searches, last 12 months
- 38K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 10.7%
- Market size, estimated
- $68Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- chamomile supplement18K searches a year
02 · Price
A sale here is worth $16.77.
Listings sell for $16.77 on average, from $9.89 to $27.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $16.77 that is $4K to $8K a year per listing.
- Average price
- $16.77inside the $15 to $100 sweet spot
- Price range
- $9.89–$27.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$8K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #541 within Chamomile. It carries 452 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 4.6%
- Average rank
- #541in Chamomile
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 452per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Chamomile Capsules products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutricost Chamomile 750mg 240 Vegetarian Capsules 120 Serv Gluten-Free
- Price
- $15.78
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 4y ago

Vitamatic Chamomile 250 mg Capsules Concentrated Herbal Supplement Vegetarian Non-GMO Gluten-Free 240 Count
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago

Horbach Chamomile Flower Extract | 200 Pills
- Price
- $12.96
- Rating
- 4.5/5
- Reviews
- 755
- Age
- 5y ago

Natures Way Chamomile Flower Traditionally Used to Calm Restlessness* 700 mg per 2-Capsule Serving Non-GMO Project Verified No Gluten 100 Vegan Capsules (Packaging May Vary)
- Price
- $12.58
- Rating
- 4.5/5
- Reviews
- 995
- Age
- 22y ago

SOLARAY Chamomile Soothing Support for Digestion Respiratory Tract and Relaxation 100 Servings 100 VegCaps
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 261
- Age
- 18y ago
Trending
estimated 90-day click momentum
Wild & Organic Chamomile Extract Capsules 800 mg - Relaxation & Digestive Support - Chamomile Flower Extract Supplement - Matricaria Recutita Herb - Vegan No Fillers Non-GMO - 120 Count
- Price
- $24.51
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 1y ago

SOLARAY Chamomile Soothing Support for Digestion Respiratory Tract and Relaxation 100 Servings 100 VegCaps
- Price
- $10.03
- Rating
- 4.4/5
- Reviews
- 261
- Age
- 18y ago

Swanson Chamomile Flower Extract 500 Milligrams Standardized to 1.2% Apigenin 6 mg per Capsule 60 Capsules
- Price
- $14.08
- Rating
- 4.3/5
- Reviews
- 249
- Age
- 21y ago

Apigenin Supplement - 50mg per Capsule 120 Count (Powerful Bioflavonoid Found in Chamomile Tea for Relaxation Sleep and Mood) Senolytic Flavonols for Aging (Gluten Free) by Double Wood
- Price
- $23.43
- Rating
- 4.4/5
- Reviews
- 1,889
- Age
- 4y ago

Wild & Organic Chamomile Capsules 800 mg - Relaxation & Digestive Support - Herb Chamomile Powder Supplement - Matricaria Recutita Flower - Vegan No Fillers Non-GMO - 90 Count
- Price
- $22.16
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 1y ago
Newest
by launch date
Vitamatic Chamomile 250 mg Capsules Concentrated Herbal Supplement Vegetarian Non-GMO Gluten-Free 240 Count
- Price
- $9.89
- Rating
- 4.6/5
- Reviews
- 172
- Age
- 1y ago

SOLARAY Chamomile Extract 325 mg - Traditional Herbal Support - Standardized to 2% Apigenin an Antioxidant and Flavonoid - Vegan Gluten Free Made Without Soy 60-Day Guarantee 30 Serv 30 VegCaps
- Price
- $15.48
- Rating
- 4.4/5
- Reviews
- 53
- Age
- 1y ago

Wild & Organic Chamomile Capsules 800 mg - Relaxation & Digestive Support - Herb Chamomile Powder Supplement - Matricaria Recutita Flower - Vegan No Fillers Non-GMO - 90 Count
- Price
- $22.16
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 1y ago

Wild & Organic Chamomile Extract Capsules 800 mg - Relaxation & Digestive Support - Chamomile Flower Extract Supplement - Matricaria Recutita Herb - Vegan No Fillers Non-GMO - 120 Count
- Price
- $24.51
- Rating
- 4.6/5
- Reviews
- 114
- Age
- 1y ago

BulkSupplements.com Chamomile Extract Capsules - Chamomile Supplement from Chamomile Flowers - Gluten Free 2 Capsules per Serving 360 Count (Pack of 1)
- Price
- $27.96
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
20
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
11%
- Nutricost24%
- Vitamatic20%
- Horbäach20%
- SOLARAY12%
- Nature's Way8%
- Wild & Organic6%
- Open — no brand owns it (4 brands, 11%)
Demand
Chamomile Capsules search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Chamomile Capsules search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chamomile supplement18K/yr
- chamomile capsules13K/yr
- chamomile pills7K/yr
Reviews and returns
What reviews say buyers love and hate about Chamomile Capsules
We read the reviews and the return reasons for every product selling here.
“I have trouble sleeping”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chamomile Capsules questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









