chamomile capsules
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.77avg listing price — sweet spot $15–$100
Review moat
Great452.36avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.89–$27.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$68K$68K/yr · 38K searches
According to Flapen's Amazon United States niche tracking, chamomile capsules is a $68K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
chamomile capsules market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $67K–$84K
- units × avg price
- Conversion rate
- 10.7%
- Avg BSR
- #541
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 64%
- Out of stock
- 4.6%
- Avg brand age
- 76 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
20
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
11%
- Nutricost24%
- Vitamatic20%
- Horbäach20%
- SOLARAY12%
- Nature's Way8%
- Wild & Organic6%
- Open — no brand owns it (4 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top chamomile capsules search terms
- chamomile supplement18K/yr
- chamomile capsules13K/yr
- chamomile pills7K/yr
Top chamomile capsules products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nutricost Chamomile 750mg 240 Vegetarian Capsules 120 Serv Gluten-Free
Nutricost$15.784.6★340 rev
Vitamatic Chamomile 250 mg Capsules Concentrated Herbal Supplement Vegetarian Non-GMO Gluten-Free 240 Count
Vitamatic$9.894.6★172 rev
Horbach Chamomile Flower Extract | 200 Pills
Horbäach$12.964.5★755 rev
Natures Way Chamomile Flower Traditionally Used to Calm Restlessness* 700 mg per 2-Capsule Serving Non-GMO Project Verified No Gluten 100 Vegan Capsules (Packaging May Vary)
Nature's Way$12.584.5★995 rev
SOLARAY Chamomile Soothing Support for Digestion Respiratory Tract and Relaxation 100 Servings 100 VegCaps
SOLARAY$10.034.4★261 rev
Newest
by launch dateVitamatic Chamomile 250 mg Capsules Concentrated Herbal Supplement Vegetarian Non-GMO Gluten-Free 240 Count
Vitamatic$9.89172 rev
SOLARAY Chamomile Extract 325 mg - Traditional Herbal Support - Standardized to 2% Apigenin an Antioxidant and Flavonoid - Vegan Gluten Free Made Without Soy 60-Day Guarantee 30 Serv 30 VegCaps
SOLARAY$15.4853 rev
Wild & Organic Chamomile Capsules 800 mg - Relaxation & Digestive Support - Herb Chamomile Powder Supplement - Matricaria Recutita Flower - Vegan No Fillers Non-GMO - 90 Count
Wild & Organic$22.16114 rev
Wild & Organic Chamomile Extract Capsules 800 mg - Relaxation & Digestive Support - Chamomile Flower Extract Supplement - Matricaria Recutita Herb - Vegan No Fillers Non-GMO - 120 Count
Wild & Organic$24.51114 rev
BulkSupplements.com Chamomile Extract Capsules - Chamomile Supplement from Chamomile Flowers - Gluten Free 2 Capsules per Serving 360 Count (Pack of 1)
BulkSupplements$27.9640 rev
Trending
90-day click momentumWild & Organic Chamomile Extract Capsules 800 mg - Relaxation & Digestive Support - Chamomile Flower Extract Supplement - Matricaria Recutita Herb - Vegan No Fillers Non-GMO - 120 Count
Wild & Organic$24.514.6★
SOLARAY Chamomile Soothing Support for Digestion Respiratory Tract and Relaxation 100 Servings 100 VegCaps
SOLARAY$10.034.4★
Swanson Chamomile Flower Extract 500 Milligrams Standardized to 1.2% Apigenin 6 mg per Capsule 60 Capsules
Swanson$14.084.3★
Apigenin Supplement - 50mg per Capsule 120 Count (Powerful Bioflavonoid Found in Chamomile Tea for Relaxation Sleep and Mood) Senolytic Flavonols for Aging (Gluten Free) by Double Wood
Double Wood Supplements$23.434.4★
Wild & Organic Chamomile Capsules 800 mg - Relaxation & Digestive Support - Herb Chamomile Powder Supplement - Matricaria Recutita Flower - Vegan No Fillers Non-GMO - 90 Count
Wild & Organic$22.164.6★
What buyers say about chamomile capsules
What buyers praise and complain about, mined from review topics.What buyers love
“Deep Sleep”
“High quality Full Spectrum CBD gummies way more effective”
“Very calming”
“Works well”
“Had no affect on me”
“easy to swallow”
“Great for a family members panic attacks”
“Great value for money”
“As advertised”
“Send like the work well with magnesium”
What buyers complain about
“I have trouble sleeping”
“It doesn't work”
“I'm not sure I can tell any difference between taking these”
“Waste of money”
“I dont expect miracles from supplements”
“Zero effect, even with two full-dropper dose before bed”
“Worthless sugar-water”
“dont like the taste”
“Allergic Reaction”
Top return reasons
Common questions
- Is chamomile capsules profitable to sell on Amazon United States?
- The niche generates $68K/yr across 14 tracked products. 90-day search growth is -10.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the chamomile capsules niche?
- 10 brands and 20 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in chamomile capsules?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Dosage. The return rate is 0.0%.
- When does demand for chamomile capsules peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the chamomile capsules niche?
- Listings span $9.89–$27.96; the average listing price is $16.77 (sweet spot $15–$100). The average incumbent carries 452 reviews — the moat a new listing must climb.