Chair Massager
MaybeShoppers spend an estimated $2.0M a year here. But an estimated 6.8% of orders come back, so Chair Massager is a Maybe.
- Flapen Score
- 55 / 100Top 24% of 14,768 Health & Household niches · +6 vs the category median of 4955
- Market size
- $2.0M/yr858K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 30%top-5 click share · 34 brands · 61 sellers
Flapen Score
Chair Massager against its category
The dotted line is the Health & Household average. Past it, Chair Massager is stronger. Inside it, weaker.
Market
The Chair Massager market on Amazon at a glance
Shoppers on Amazon United States searched for Chair Massager 858K times last year and spent an estimated $2.0M. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 2.4% of those searches ended in a purchase.
Shoppers searched for this 858K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 858K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 2.4%
- Market size, estimated
- $2.0Ma year
- Peak month
- December4.7× the quietest month
- Top search term
- massage chair pad221K searches a year
02 · Price
A sale here is worth $97.51.
Listings sell for $97.51 on average, from $32.62 to $324.42. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $97.51 that is $49K to $73K a year per listing.
- Average price
- $97.51inside the $15 to $100 sweet spot
- Price range
- $32.62–$324.42
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $49K–$73K
- Returns
- 6.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #6,247 within Electric Massagers. It carries 4,559 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #6,247in Electric Massagers
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 4,559per listing
- Listings tracked
- 68
04 · Newcomers
23 of last year's 26 launches cleared the first-year sales bar.
26 products launched here in the last 12 months. 23 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 26
- Successful launches
- 23Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Chair Massager products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 30% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
61
Top-5 brand share
73%
Top 20: 93%
Top-5 click share
30%
Top 20: 64%
Open market
25%
- Brand 128%
- Brand 226%
- Brand 38%
- Brand 48%
- Brand 53%
- Brand 62%
Demand
Chair Massager search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Chair Massager search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- massage chair pad221K/yr
- chair massager pad95K/yr
- chair back massager37K/yr
- full back massager38K/yr
- massage pad for chair36K/yr
- lumbar massager28K/yr
- back massager for car35K/yr
- chair massager for office chair63K/yr
- comfier back massager with heat33K/yr
- lower back massager with heat37K/yr
Reviews and returns
What reviews say buyers love and hate about Chair Massager
We read the reviews and the return reasons for every product selling here.
“Broke quickly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chair Massager questions
Answered from the same tracked data.