chaga
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$26.90avg listing price — sweet spot $15–$100
Price range
Great$8.34–$68.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.8%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Review moat
Good1,044.4avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$275K$275K/yr · 150K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, chaga is a $275K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov. Verdict: Worth a look — 60/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
chaga market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $215K–$269K
- units × avg price
- Conversion rate
- 6.8%
- Avg BSR
- #613
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 2.6%
- Avg brand age
- 57 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
465
Top-5 brand share
61%
Top 20: 100%
Top-5 click share
49%
Top 20: 89%
Open market
33%
- Real Mushrooms19%
- Double Wood Supplements13%
- Micro Ingredients12%
- Host Defense10%
- Horbäach7%
- BulkSupplements6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.5×
Top chaga search terms
- chaga78K/yr
- chaga mushroom32K/yr
- chaga mushrooms capsules19K/yr
- changa5K/yr
- chaga mushrooms5K/yr
- chaga mushroom extract6K/yr
- chagga2K/yr
- chaga extract3K/yr
Top chaga products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Real Mushrooms Chaga Mushroom Capsules Organic Chaga Extract Powder with Extract Powder for Wellness & Energy Support Vegan Non-GMO 120 Capsules Organic Mushroom Supplement
Real Mushrooms$34.224.6★1,767 rev
Chaga Mushrooms Capsules 120 Count (1 000mg Chaga Mushrooms Powder per Serving) High in Polysaccharides Beta Glucans and Terpenoids - Grown and Made in The USA Vegan Safe Organic by Double Wood
Double Wood Supplements$14.904.5★468 rev
Micro Ingredients Organic Chaga Mushroom Extract 10 oz | 100:1 Wild Harvested | Supports Immune & Antioxidant Defense | Great for Tea & Smoothies | Non-GMO Vegan Friendly
Micro Ingredients$26.594.7★1,980 rev
BulkSupplements.com Organic Chaga Mushroom Extract Powder - Chaga Powder Mushroom Supplement - Gluten Free 1g per Serving 250g (8.8 oz) (Pack of 1)
BulkSupplements$19.004.5★575 rev
Horbach Chaga Mushroom Extract Capsules | 180 Pills
Horbäach$17.844.7★388 rev
Newest
by launch date
BulkSupplements.com Chaga Mushroom Extract Capsules - Chaga Extract Chaga Mushrooms - Vegan & Gluten Free 2 Capsules per Serving (1000mg) 360 Count (Pack of 1)
BulkSupplements$24.3847 rev
Horbaach Chaga Mushroom Extract | 2 Fl Oz | Liquid Drops Tincture
Horbäach$8.3459 rev
Wild & Organic Chaga Mushroom Supplement - Immune Digestive & Energy Support - Fast Absorbing Chaga Tincture - Add to Tea Mushroom Extract Drops - Vegan Sugar & Alcohol-Free - 4 fl oz
Wild & Organic$22.68318 rev
Premium Chaga Mushroom Chunks 7 Oz/199g Selected Natural Chaga Mushroom Tea 100% Siberian Wild Harvested.
ULTHMOK$16.8457 rev
Renude Chagaccino - Chaga Mushroom Powder Mushroom Coffee Drink Mix with Adaptogens Natural Energy and Immune Support Vegan Keto Zero Calorie Mushroom Blend Powder - 30 Servings
Renude$43.552,023 rev
Trending
90-day click momentumPremium Chaga Mushroom Chunks 7 Oz/199g Selected Natural Chaga Mushroom Tea 100% Siberian Wild Harvested.
ULTHMOK$16.844.5★
BulkSupplements.com Organic Chaga Mushroom Extract Powder - Chaga Powder Mushroom Supplement - Gluten Free 1g per Serving 250g (8.8 oz) (Pack of 1)
BulkSupplements$19.004.5★
Nutricost Organic Chaga Mushroom (1000mg) 150 Capsules Gluten Free
Nutricost$15.894.5★
Vimergy Chaga Capsules Superfood Cellular Support* Cardiovascular Health Benefits* Kosher Vegan Gluten-Free 90 Capsules
Vimergy$31.024.7★
Host Defense Chaga Extract - Immune System Support Supplement - Chaga Mushroom for Antioxidant Activity Support - Liquid Dietary Mushroom Supplement - 2 fl oz (60 Servings)*
Host Defense$29.104.6★
What buyers say about chaga
What buyers praise and complain about, mined from review topics.What buyers love
“Good tea quality”
“As advertised”
“Love the taste”
“Nice addition to my supplements”
“I have been feeling more focused”
“Great Price for Chaga”
“Works great”
“Herbal supplements”
“He also says he sees a difference in his energy and mood”
“I also feel quite relaxed, very pleasant”
What buyers complain about
“Dont put too much as it will taste too chalky”
“Also upset my stomach a little”
“Didn't Work”
“Very poor quality cintrol”
“Even though these are significantly cheaper”
“This made me feel sluggish, brain fog and it gave me insomnia”
“Before starting these he had horrible stomach issues”
“had muscle pain for the last two weeks”
“Supposedly fresh bag, but mold was growing on the chaga chunks”
“hard to get”
Top return reasons
Common questions
- Is chaga profitable to sell on Amazon United States?
- The niche generates $275K/yr across 30 tracked products. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the chaga niche?
- 19 brands and 465 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in chaga?
- Top complaints mined from reviews: Taste-Overall, Acid Regulator/Stomach Ache Relief, Functionality-Overall. The return rate is 0.0%.
- When does demand for chaga peak?
- Demand peaks in Nov; the busiest month runs 1.5× the quietest.
- What does it cost to enter the chaga niche?
- Listings span $8.34–$68.14; the average listing price is $26.90 (sweet spot $15–$100). The average incumbent carries 1,044 reviews — the moat a new listing must climb.