Chaga
MaybeAn estimated 0.0% of orders come back. But demand is soft, at -5.4% this quarter, so Chaga is a Maybe.
- Flapen Score
- 60 / 100Top 11% of 14,768 Health & Household niches · +11 vs the category median of 4960
- Market size
- $275K/yr150K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 49%top-5 click share · 19 brands · 465 sellers
Flapen Score
Chaga against its category
The dotted line is the Health & Household average. Past it, Chaga is stronger. Inside it, weaker.
Market
The Chaga market on Amazon at a glance
Shoppers on Amazon United States searched for Chaga 150K times last year and spent an estimated $275K. The top 5 brands take 61% of clicks. Demand peaks in Nov. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $275K a year.
- Searches, last 12 months
- 150K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 6.8%
- Market size, estimated
- $275Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- chaga78K searches a year
02 · Price
A sale here is worth $26.90.
Listings sell for $26.90 on average, from $8.34 to $68.14. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $26.90 that is $7K to $13K a year per listing.
- Average price
- $26.90inside the $15 to $100 sweet spot
- Price range
- $8.34–$68.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $7K–$13K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #613 within Mushrooms. It carries 1,044 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #613in Mushrooms
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 1,044per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Chaga products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Real Mushrooms Chaga Mushroom Capsules Organic Chaga Extract Powder with Extract Powder for Wellness & Energy Support Vegan Non-GMO 120 Capsules Organic Mushroom Supplement
- Price
- $34.22
- Rating
- 4.6/5
- Reviews
- 1,767
- Age
- 8y ago

Chaga Mushrooms Capsules 120 Count (1 000mg Chaga Mushrooms Powder per Serving) High in Polysaccharides Beta Glucans and Terpenoids - Grown and Made in The USA Vegan Safe Organic by Double Wood
- Price
- $14.90
- Rating
- 4.5/5
- Reviews
- 468
- Age
- 4y ago

Micro Ingredients Organic Chaga Mushroom Extract 10 oz | 100:1 Wild Harvested | Supports Immune & Antioxidant Defense | Great for Tea & Smoothies | Non-GMO Vegan Friendly
- Price
- $26.59
- Rating
- 4.7/5
- Reviews
- 1,980
- Age
- 10y ago

BulkSupplements.com Organic Chaga Mushroom Extract Powder - Chaga Powder Mushroom Supplement - Gluten Free 1g per Serving 250g (8.8 oz) (Pack of 1)
- Price
- $19.00
- Rating
- 4.5/5
- Reviews
- 575
- Age
- 8y ago

Horbach Chaga Mushroom Extract Capsules | 180 Pills
- Price
- $17.84
- Rating
- 4.7/5
- Reviews
- 388
- Age
- 6y ago
Trending
estimated 90-day click momentum
Premium Chaga Mushroom Chunks 7 Oz/199g Selected Natural Chaga Mushroom Tea 100% Siberian Wild Harvested.
- Price
- $16.84
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 3y ago

BulkSupplements.com Organic Chaga Mushroom Extract Powder - Chaga Powder Mushroom Supplement - Gluten Free 1g per Serving 250g (8.8 oz) (Pack of 1)
- Price
- $19.00
- Rating
- 4.5/5
- Reviews
- 575
- Age
- 8y ago

Nutricost Organic Chaga Mushroom (1000mg) 150 Capsules Gluten Free
- Price
- $15.89
- Rating
- 4.5/5
- Reviews
- 220
- Age
- 5y ago

Vimergy Chaga Capsules Superfood Cellular Support* Cardiovascular Health Benefits* Kosher Vegan Gluten-Free 90 Capsules
- Price
- $31.02
- Rating
- 4.7/5
- Reviews
- 229
- Age
- 7y ago

Host Defense Chaga Extract - Immune System Support Supplement - Chaga Mushroom for Antioxidant Activity Support - Liquid Dietary Mushroom Supplement - 2 fl oz (60 Servings)*
- Price
- $29.10
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 14y ago
Newest
by launch date
BulkSupplements.com Chaga Mushroom Extract Capsules - Chaga Extract Chaga Mushrooms - Vegan & Gluten Free 2 Capsules per Serving (1000mg) 360 Count (Pack of 1)
- Price
- $24.38
- Rating
- 4.4/5
- Reviews
- 47
- Age
- 2y ago

Horbaach Chaga Mushroom Extract | 2 Fl Oz | Liquid Drops Tincture
- Price
- $8.34
- Rating
- 4.5/5
- Reviews
- 59
- Age
- 2y ago

Wild & Organic Chaga Mushroom Supplement - Immune Digestive & Energy Support - Fast Absorbing Chaga Tincture - Add to Tea Mushroom Extract Drops - Vegan Sugar & Alcohol-Free - 4 fl oz
- Price
- $22.68
- Rating
- 4.6/5
- Reviews
- 318
- Age
- 3y ago

Premium Chaga Mushroom Chunks 7 Oz/199g Selected Natural Chaga Mushroom Tea 100% Siberian Wild Harvested.
- Price
- $16.84
- Rating
- 4.5/5
- Reviews
- 57
- Age
- 3y ago

Renude Chagaccino - Chaga Mushroom Powder Mushroom Coffee Drink Mix with Adaptogens Natural Energy and Immune Support Vegan Keto Zero Calorie Mushroom Blend Powder - 30 Servings
- Price
- $43.55
- Rating
- 4.6/5
- Reviews
- 2,023
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 rising
Sellers
465
Est. top-5 brand share
61%
Top 20: 100%
Est. top-5 click share
49%
Top 20: 89%
Open market
33%
- Real Mushrooms19%
- Double Wood Supplements13%
- Micro Ingredients12%
- Host Defense10%
- Horbäach7%
- BulkSupplements6%
Demand
Chaga search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.5×
Search terms
Top Chaga search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- chaga78K/yr
- chaga mushroom32K/yr
- chaga mushrooms capsules19K/yr
- changa5K/yr
- chaga mushrooms5K/yr
- chaga mushroom extract6K/yr
- chagga2K/yr
- chaga extract3K/yr
Reviews and returns
What reviews say buyers love and hate about Chaga
We read the reviews and the return reasons for every product selling here.
“Dont put too much as it will taste too chalky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chaga questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









