chafing gel
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible20.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Growth
Good+51.0%90-day search growth — must beat 0% to launch
Avg price
Good$14.30avg listing price — sweet spot $15–$100
Market size
Good$597K$597K/yr · 206K searches
Price range
Good$6.93–$26.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad19,718.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, chafing gel is a $597K/yr Amazon United States market (206K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
chafing gel market data
- Units sold / yr
- 40K–50K
- avg 6,000–8,000/product
- Revenue / yr
- $572K–$715K
- units × avg price
- Conversion rate
- 20.3%
- Avg BSR
- #334
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 141 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
97
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Monistat95%
- maker explorador5%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 10 weeks — +51.0% search growth over the last 90 days.Top chafing gel search terms
- monistat chafing relief powder gel92K/yr
- chafing gel33K/yr
- monistat chafing gel20K/yr
- monistat anti chafing gel8K/yr
- monistat care chafing relief powder gel6K/yr
- chafing gel for women10K/yr
- anti chafing gel5K/yr
- monistat chafing cream5K/yr
- monistat chafing relief4K/yr
- monistat chafing4K/yr
Top chafing gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 3 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Monistat Chafing Relief Powder Gel Long-Lasting Anti-Chafing Protection for Bikini Area Thighs and Bra Lines 1.5 Oz
Monistat$6.934.7★29,477 rev
Monistat Chafing Relief Powder Gel Long-Lasting Anti-Chafing Protection for Bikini Area Thighs and Bra Lines 1.5 Oz Pack of 4
Monistat$26.594.7★29,477 rev
Maker Explorador Equate Chafing Gel Relief - Non-Greasy Hypoallergenic Powder lotion Fragrance/Talc/Paraban Free 1.5 OZ and Card Gift
maker explorador$9.384.6★202 rev
Newest
by launch dateMaker Explorador Equate Chafing Gel Relief - Non-Greasy Hypoallergenic Powder lotion Fragrance/Talc/Paraban Free 1.5 OZ and Card Gift
maker explorador$9.38202 rev
Monistat Chafing Relief Powder Gel Long-Lasting Anti-Chafing Protection for Bikini Area Thighs and Bra Lines 1.5 Oz Pack of 4
Monistat$26.5929,477 rev
Monistat Chafing Relief Powder Gel Long-Lasting Anti-Chafing Protection for Bikini Area Thighs and Bra Lines 1.5 Oz
Monistat$6.9329,477 rev
Trending
90-day click momentumMonistat Chafing Relief Powder Gel Long-Lasting Anti-Chafing Protection for Bikini Area Thighs and Bra Lines 1.5 Oz
Monistat$6.934.7★
Maker Explorador Equate Chafing Gel Relief - Non-Greasy Hypoallergenic Powder lotion Fragrance/Talc/Paraban Free 1.5 OZ and Card Gift
maker explorador$9.384.6★
Monistat Chafing Relief Powder Gel Long-Lasting Anti-Chafing Protection for Bikini Area Thighs and Bra Lines 1.5 Oz Pack of 4
Monistat$26.594.7★
What buyers say about chafing gel
What buyers praise and complain about, mined from review topics.What buyers love
“it doesn't irritate my skin”
“Works well”
“But it had so many great reviews”
“Ive repurchased this product like 3 times now, its effective, and takes care of my skin”
“Just works”
“It is easy to use”
“Good value even at $7 for a small tube”
“And the scent is nice”
“Comfort”
“This is the only product I found that doesn't cause any pain and it relieves itching and dryness”
What buyers complain about
“irritated my skin”
“Not such a good deal after all”
“does not perform the same”
“did not dry or feel powdery--didn't work for me”
“It's very liquidly”
“Very runny and thin”
“My product was already opened and used”
“My legs still feel a rubbing sensation”
“it doesn't last as long as some other products I've used”
“Not the Same”
Top return reasons
Common questions
- Is chafing gel profitable to sell on Amazon United States?
- The niche generates $597K/yr across 3 tracked products. 90-day search growth is +51.0%. Flapen's verdict: Skip it (49/100).
- How competitive is the chafing gel niche?
- 2 brands and 97 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in chafing gel?
- Top complaints mined from reviews: Allergies, Value For Money, Functionality-Overall. The return rate is 0.0%.
- What does it cost to enter the chafing gel niche?
- Listings span $6.93–$26.59; the average listing price is $14.30 (sweet spot $15–$100). The average incumbent carries 19,719 reviews — the moat a new listing must climb.