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Cervical Traction Unit

Maybe

The products selling today average only 3.9★. But an estimated 5.5% of orders come back, so Cervical Traction Unit is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 14,768 Health & Household niches · +1 vs the category median of 49
Market size
$135K/yr38K searches / yr
90-day growth
+14.8%search demand this quarter
Competition
55%top-5 click share · 22 brands · 40 sellers

Flapen Score

Cervical Traction Unit against its category

The dotted line is the Health & Household average. Past it, Cervical Traction Unit is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cervical Traction Unit market on Amazon at a glance

Shoppers on Amazon United States searched for Cervical Traction Unit 38K times last year and spent an estimated $135K. The top 5 brands take 57% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
+14.8%
Conversion, latest week
3.3%
Market size, estimated
$135Ka year
Peak month
June1.2× the quietest month
Top search term
traction machine12K searches a year

02 · Price

A sale here is worth $109.59.

Listings sell for $109.59 on average, from $19.83 to $335.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $109.59 that is $0 to $11K a year per listing.

Average price
$109.59above the $15 to $100 sweet spot
Price range
$19.83–$335.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
5.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #189 within Occupational & Physical Therapy Aids. It carries 2,023 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
11.5%
Average rank
#189in Occupational & Physical Therapy Aids
Average rating
3.93 starsAmazon United States average 4.42 stars
Average reviews
2,023per listing
Listings tracked
25

04 · Newcomers

9 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
9Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cervical Traction Unit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 flat

Sellers

40

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

55%

Top 20: 95%

Open market

38%

  • Brand 119%
  • Brand 214%
  • Brand 311%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Cervical Traction Unit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Cervical Traction Unit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • traction machine12K/yr
  • over the door neck traction4K/yr
  • cervical traction machine3K/yr
  • over the door neck traction device6K/yr
  • cervical neck traction device over door3K/yr
  • home cervical traction unit4K/yr
  • over the door cervical traction device4K/yr
  • home traction unit1K/yr
  • over the door traction device for neck574/yr

Reviews and returns

What reviews say buyers love and hate about Cervical Traction Unit

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Comfort-Overall”
9%of negative reviews mention “Pain Relief-Overall”
5.5%of orders come back
“pain”
A buyer, on “Pain Relief-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cervical Traction Unit questions

Answered from the same tracked data.