Cervical Neck Pillow
MaybeShoppers spend an estimated $12.5M a year here. But demand is soft, at -9.9% this quarter, so Cervical Neck Pillow is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 14,768 Health & Household niches · +8 vs the category median of 4957
- Market size
- $12.5M/yr7.5M searches / yr
- 90-day growth
- -9.9%search demand this quarter
- Competition
- 56%top-5 click share · 23 brands · 75 sellers
Flapen Score
Cervical Neck Pillow against its category
The dotted line is the Health & Household average. Past it, Cervical Neck Pillow is stronger. Inside it, weaker.
Market
The Cervical Neck Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for Cervical Neck Pillow 7.5M times last year and spent an estimated $12.5M. The top 5 brands take 67% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 4.4% of those searches ended in a purchase.
Shoppers searched for this 7.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.5M a year.
- Searches, last 12 months
- 7.5M
- Growth, 90 days vs prior 90
- -9.9%
- Conversion, latest week
- 4.4%
- Market size, estimated
- $12.5Ma year
- Peak month
- January1.2× the quietest month
- Top search term
- cervical neck pillow2.3M searches a year
02 · Price
A sale here is worth $38.05.
Listings sell for $38.05 on average, from $18.70 to $92.43. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $38.05 that is $381K to $476K a year per listing.
- Average price
- $38.05inside the $15 to $100 sweet spot
- Price range
- $18.70–$92.43
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $381K–$476K
- Returns
- 5.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #31 within Bedroom Aids & Accessories. It carries 9,241 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.8%
- Average rank
- #31in Bedroom Aids & Accessories
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 9,241per listing
- Listings tracked
- 29
04 · Newcomers
12 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 12
- Successful launches
- 12Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Cervical Neck Pillow products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
75
Top-5 brand share
67%
Top 20: 97%
Top-5 click share
56%
Top 20: 89%
Open market
30%
- Brand 140%
- Brand 29%
- Brand 38%
- Brand 47%
- Brand 53%
- Brand 63%
Demand
Cervical Neck Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Cervical Neck Pillow search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cervical neck pillow2.3M/yr
- neck pillow for sleeping1.2M/yr
- cervical pillow752K/yr
- ergonomic pillow627K/yr
- cervical neck pillow for sleeping320K/yr
- neck support pillows for sleeping275K/yr
- neck support pillow399K/yr
- contour pillow216K/yr
- shoulder pillow169K/yr
- side sleeper pillow for shoulder pain117K/yr
Reviews and returns
What reviews say buyers love and hate about Cervical Neck Pillow
We read the reviews and the return reasons for every product selling here.
“Not as comfortable as stated”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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FAQ
Common Cervical Neck Pillow questions
Answered from the same tracked data.