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Cerustop Wax Guards Phonak 098-0282

Fail

The top 5 products take 89% of clicks, so Cerustop Wax Guards Phonak 098-0282 is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$196K/yr86K searches / yr
90-day growth
+5.4%search demand this quarter
Competition
89%top-5 click share · 8 brands · 15 sellers

Flapen Score

Cerustop Wax Guards Phonak 098-0282 against its category

The dotted line is the Health & Household average. Past it, Cerustop Wax Guards Phonak 098-0282 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cerustop Wax Guards Phonak 098-0282 market on Amazon at a glance

Shoppers on Amazon United States searched for Cerustop Wax Guards Phonak 098-0282 86K times last year and spent an estimated $196K. The top 5 brands take 89% of clicks. Demand peaks in Jun–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 15.2% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
+5.4%
Conversion, latest week
15.2%
Market size, estimated
$196Ka year
Peak month
June1.8× the quietest month
Top search term
cerustop wax guards phonak 098-028230K searches a year

02 · Price

A sale here is worth $14.91.

Listings sell for $14.91 on average, from $10.02 to $23.78. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $14.91 that is $22K to $30K a year per listing.

Average price
$14.91under the $15 to $100 sweet spot
Price range
$10.02–$23.78
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$22K–$30K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Hearing Aids, Amplifiers & Accessories. It carries 1,551 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#12in Hearing Aids, Amplifiers & Accessories
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
1,551per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cerustop Wax Guards Phonak 098-0282 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

15

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

7%

  • Brand 153%
  • Brand 214%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (2 brands, 7%)

Demand

Cerustop Wax Guards Phonak 098-0282 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.8×

Search terms

Top Cerustop Wax Guards Phonak 098-0282 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cerustop wax guards phonak 098-028230K/yr
  • cerustop19K/yr
  • cerustop 098-02829K/yr
  • phonak cerustop wax guards7K/yr
  • cerustop wax guards11K/yr
  • cerustop filters3K/yr
  • cerustop hearing aid filters5K/yr
  • cerustop 098-0282 8 pu3K/yr

Reviews and returns

What reviews say buyers love and hate about Cerustop Wax Guards Phonak 098-0282

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
0.6%of orders come back
“Bad fit”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cerustop Wax Guards Phonak 098-0282 questions

Answered from the same tracked data.