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Centrum Kids

Fail

The top 5 brands take 100% of clicks, so Centrum Kids is a Fail.

Flapen Score
34
34 / 100
Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 49
Market size
$141K/yr128K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
93%top-5 click share · 4 brands · 51 sellers

Flapen Score

Centrum Kids against its category

The dotted line is the Health & Household average. Past it, Centrum Kids is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Centrum Kids market on Amazon at a glance

Shoppers on Amazon United States searched for Centrum Kids 128K times last year and spent an estimated $141K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
8.5%
Market size, estimated
$141Ka year
Peak month
July1.5× the quietest month
Top search term
centrum kids31K searches a year

02 · Price

A sale here is worth $13.08.

Listings sell for $13.08 on average, from $9.71 to $15.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $13.08 that is $20K to $26K a year per listing.

Average price
$13.08under the $15 to $100 sweet spot
Price range
$9.71–$15.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
$20K–$26K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Baby & Child Care. It carries 10,272 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#193in Baby & Child Care
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
10,272per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Centrum Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Brand 146%
  • Brand 241%
  • Brand 310%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Centrum Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Centrum Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • centrum kids31K/yr
  • centrum kids multivitamin gummies17K/yr
  • flintstones gummy vitamins20K/yr
  • flintstone gummies9K/yr
  • flintstones gummies6K/yr
  • one a day kids9K/yr
  • flintstones gummy vitamins for kids5K/yr
  • kids one a day multivitamin5K/yr
  • centrum kids multivitamin6K/yr
  • flintstones gummies complete3K/yr

Reviews and returns

What reviews say buyers love and hate about Centrum Kids

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Vitamin”
34%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Horrible taste”
A buyer, on “Taste-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Centrum Kids questions

Answered from the same tracked data.