Centrum Kids
FailThe top 5 brands take 100% of clicks, so Centrum Kids is a Fail.
- Flapen Score
- 34 / 100Ranks 13,952 of 14,768 Health & Household niches · −15 vs the category median of 4934
- Market size
- $141K/yr128K searches / yr
- 90-day growth
- -5.7%search demand this quarter
- Competition
- 93%top-5 click share · 4 brands · 51 sellers
Flapen Score
Centrum Kids against its category
The dotted line is the Health & Household average. Past it, Centrum Kids is stronger. Inside it, weaker.
Market
The Centrum Kids market on Amazon at a glance
Shoppers on Amazon United States searched for Centrum Kids 128K times last year and spent an estimated $141K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $141K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -5.7%
- Conversion, latest week
- 8.5%
- Market size, estimated
- $141Ka year
- Peak month
- July1.5× the quietest month
- Top search term
- centrum kids31K searches a year
02 · Price
A sale here is worth $13.08.
Listings sell for $13.08 on average, from $9.71 to $15.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At $13.08 that is $20K to $26K a year per listing.
- Average price
- $13.08under the $15 to $100 sweet spot
- Price range
- $9.71–$15.57
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- $20K–$26K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #193 within Baby & Child Care. It carries 10,272 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #193in Baby & Child Care
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 10,272per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Centrum Kids products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 5, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Centrum Kids Multivitamin Gummies Tropical Punch Flavor 150 Tablets
- Price
- $14.87
- Rating
- 4.8/5
- Reviews
- 3,850
- Age
- 3y ago

Flintstones Vitamins Complete Gummies Kids Vitamins for Toddlers and Children Kids Multivitamin Gummies with Vitamin A B6 B12 C E & Zinc 180 Count
- Price
- $13.25
- Rating
- 4.8/5
- Reviews
- 10,864
- Age
- 13y ago

Flintstones Gummies Kids Vitamins with Immunity Support* Kids and Toddler Multivitamin with Vitamin C Vitamin D B12 Zinc & more Orange 150ct
- Price
- $13.37
- Rating
- 4.7/5
- Reviews
- 4,356
- Age
- 17y ago

One A Day Kids Multivitamin Gummies Kids Vitamins with Vitamin C D E & Zinc for Immune Support Childrens Gummy Vitamins Assorted Fruit Flavors 60ct (Packaging May Vary)
- Price
- $10.86
- Rating
- 4.7/5
- Reviews
- 664
- Age
- 1y ago

Flintstones Vitamins for Picky Kids + Iron Kids Multivitamin Gummies with Vitamin C D E B6 and Iron Gummy Vitamins Grape Flavored 60 Gummies
- Price
- $15.57
- Rating
- 4.2/5
- Reviews
- 889
- Age
- 1y ago
Trending
estimated 90-day click momentum
Centrum Kids Multivitamin Gummies Tropical Punch Flavor 150 Tablets
- Price
- $14.87
- Rating
- 4.8/5
- Reviews
- 3,850
- Age
- 3y ago

Lil Critters Gummy Vites Kids Multivitamin | 190 Gummies
- Price
- $9.71
- Rating
- 4.7/5
- Reviews
- 40,941
- Age
- 27y ago

Flintstones Vitamins Complete Gummies Kids Vitamins for Toddlers and Children Kids Multivitamin Gummies with Vitamin A B6 B12 C E & Zinc 180 Count
- Price
- $13.25
- Rating
- 4.8/5
- Reviews
- 10,864
- Age
- 13y ago

One A Day Kids Multivitamin with Iron Gummy Vitamin D Vitamin C E Zinc for Immune Support Gummy Vitamins Kids Multivitamin Gummies with Iron Cherry Flavor 60 Count (Packaging May Vary)
- Price
- $11.54
- Rating
- 4.2/5
- Reviews
- 529
- Age
- 1y ago

Flintstones Vitamins Chewable Kids Vitamins Complete Multivitamin for Kids and Toddlers with Iron Calcium Vitamin C Vitamin D & more 180 count(Pack of 1)(Packaging May Vary)
- Price
- $15.47
- Rating
- 4.6/5
- Reviews
- 20,080
- Age
- 8y ago
Newest
by launch date
One A Day Kids Multivitamin Gummies Kids Vitamins with Vitamin C D E & Zinc for Immune Support Childrens Gummy Vitamins Assorted Fruit Flavors 60ct (Packaging May Vary)
- Price
- $10.86
- Rating
- 4.7/5
- Reviews
- 664
- Age
- 1y ago

Flintstones Vitamins for Picky Kids + Iron Kids Multivitamin Gummies with Vitamin C D E B6 and Iron Gummy Vitamins Grape Flavored 60 Gummies
- Price
- $15.57
- Rating
- 4.2/5
- Reviews
- 889
- Age
- 1y ago

One A Day Kids Multivitamin with Iron Gummy Vitamin D Vitamin C E Zinc for Immune Support Gummy Vitamins Kids Multivitamin Gummies with Iron Cherry Flavor 60 Count (Packaging May Vary)
- Price
- $11.54
- Rating
- 4.2/5
- Reviews
- 529
- Age
- 1y ago

Centrum Kids Multivitamin Gummies Tropical Punch Flavor 150 Tablets
- Price
- $14.87
- Rating
- 4.8/5
- Reviews
- 3,850
- Age
- 3y ago

Flintstones Vitamins Chewable Kids Vitamins Complete Multivitamin for Kids and Toddlers with Iron Calcium Vitamin C Vitamin D & more 180 count(Pack of 1)(Packaging May Vary)
- Price
- $15.47
- Rating
- 4.6/5
- Reviews
- 20,080
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
51
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
93%
Top 20: 100%
Open market
0%
- Flintstones Vitamins46%
- Centrum41%
- ONE A DAY10%
- Lil Critters3%
- Open — no brand owns it (0%)
Demand
Centrum Kids search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Centrum Kids search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- centrum kids31K/yr
- centrum kids multivitamin gummies17K/yr
- flintstones gummy vitamins20K/yr
- flintstone gummies9K/yr
- flintstones gummies6K/yr
- one a day kids9K/yr
- flintstones gummy vitamins for kids5K/yr
- kids one a day multivitamin5K/yr
- centrum kids multivitamin6K/yr
- flintstones gummies complete3K/yr
Reviews and returns
What reviews say buyers love and hate about Centrum Kids
We read the reviews and the return reasons for every product selling here.
“Horrible taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Centrum Kids questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









