centrum gummies
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Price range
Good$8.78–$32.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.68avg listing price — sweet spot $15–$100
Growth
Good+38.7%90-day search growth — must beat 0% to launch
Market size
Okay$229K$229K/yr · 193K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad10,471.77avg incumbent reviews — the moat a new listing must climb
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, centrum gummies is a $229K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Jul. Verdict: Worth a look — 51/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
centrum gummies market data
- Units sold / yr
- 20K–25K
- avg 1,000–1,250/product
- Revenue / yr
- $294K–$367K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #422
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 45%
- Out of stock
- 0.0%
- Avg brand age
- 62 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
622
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
61%
Top 20: 98%
Open market
0%
- Centrum49%
- ONE A DAY33%
- OLLY6%
- Amazon Basics5%
- Nature Made5%
- Vitafusion3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +38.7% search growth over the last 90 days.Peak months: Jan, Jul · busiest ÷ quietest = 2.0×
Top centrum gummies search terms
- centrum gummies25K/yr
- mens one a day multivitamins gummies21K/yr
- one a day gummies20K/yr
- one a day mens multivitamin gummies19K/yr
- one a day mens gummies16K/yr
- mens one a day gummies17K/yr
- one a day mens multivitamin gummy9K/yr
- centrum men gummies10K/yr
- one a day men gummies9K/yr
- centrum multigummies8K/yr
Top centrum gummies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D Zinc Folic Acid and B Vitamins Physical Energy Support 200 Count
ONE A DAY$15.294.7★57,915 rev
Centrum MultiGummies for Men 18 and Over 100 Count
Centrum$9.924.8★3,640 rev
Centrum MultiGummies for Men Assorted Fruit Flavors 170 Count
Centrum$14.384.4★5,055 rev
Amazon Basics Adult Multivitamin Gummies Mixed Berry & Cherry Flavors 150 Count 75-Day Supply Pack of 1 (Previously Solimo)
Amazon Basics$8.784.6★33,130 rev
OLLY Mens Multi Gummies Supports Overall Wellness * Vitamins A C D E Bs & Zinc BlackBerry Blitz Flavored 65 Day Supply - 130 Count
OLLY$15.704.6★14,919 rev
Newest
by launch dateOLLY Mens Multi Gummies Supports Overall Wellness * Vitamins A C D E Bs & Zinc BlackBerry Blitz Flavored 65 Day Supply - 130 Count
OLLY$15.7014,919 rev
One A Day Mens Daily Essentials Multivitamin Gummies Multivitamin for Men Bone Health Zinc Raspberry Natural Flavor 120 Gummies
ONE A DAY$18.485,942 rev
One A Day Mens 50+ Daily Essentials Multivitamin Gummies Multivitamin for Men Over 50 Fruit Medley Flavor 120 Gummies
ONE A DAY$18.303,331 rev
vitafusion Adult Gummy Vitamin Supplement for Men Berry Flavored A C D E B6 B12 Daily 120 Count 60 Day Supply
Vitafusion$9.613,434 rev
Centrum Silver Mens Multivitamin for Men 50 and Over 140 Tablets
Centrum$14.583,164 rev
Trending
90-day click momentumOLLY Mens Multi Gummies Supports Overall Wellness * Vitamins A C D E Bs & Zinc BlackBerry Blitz Flavored 65 Day Supply - 130 Count
OLLY$15.704.6★
One A Day Multivitamin for Men - Daily Mens Multivitamins with Vitamin D Zinc Folic Acid and B Vitamins Physical Energy Support 200 Count
ONE A DAY$15.294.7★
Centrum Silver Mens Multivitamin for Men 50 and Over 140 Tablets
Centrum$14.584.4★
One A Day Multivitamin for Women 50 and Over Womens Multivitamin Gummy 50 plus for Immune Support Eye Health & Healthy Brain Function Gummy Vitamins for Women 50 plus 110 Ct (Packaging May Vary)
ONE A DAY$15.614.5★
One A Day Mens 50+ Healthy Advantage Multivitamin Multivitamin for Men with Vitamins A C E B6 B12 Calcium and Vitamin D Tablet 200 Count (Pack of 1)
ONE A DAY$17.054.8★
What buyers say about centrum gummies
What buyers praise and complain about, mined from review topics.What buyers love
“Great multi vitamin”
“No weird aftertaste”
“Excellent product with impressive results”
“Fairly priced”
“Very chewable”
“Works as stated”
“Natural flavors”
“Improves energy”
“Easy to use”
“overall have been healthy”
What buyers complain about
“Gross taste”
“These vitamins are awful”
“Bad smell”
“Hard to chew”
“Has a sour smell to them”
“Too sugary”
“the flavor is a bit weird”
“Extreme nausea and vomiting”
“it is one big sticky mess in the container”
“They're a little bit larger”
Top return reasons
Common questions
- Is centrum gummies profitable to sell on Amazon United States?
- The niche generates $229K/yr across 22 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +38.7%. Flapen's verdict: Worth a look (51/100).
- How competitive is the centrum gummies niche?
- 6 brands and 622 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in centrum gummies?
- Top complaints mined from reviews: Taste-Overall, Vitamin, Smell. The return rate is 0.0%.
- When does demand for centrum gummies peak?
- Demand peaks in Jan–Jul; the busiest month runs 2.0× the quietest.
- What does it cost to enter the centrum gummies niche?
- Listings span $8.78–$32.39; the average listing price is $14.68 (sweet spot $15–$100). The average incumbent carries 10,472 reviews — the moat a new listing must climb.