Centrum Adults

Shoppers searched for this 542K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $990K a year.

Searches, last 12 months

542K

Growth, 90 days vs prior 90

-5.0%

Conversion, latest week

11.7%

Market size, estimated

$990Ka year

Peak month

February1.8× the quietest month

Top search term

nature made multi for her251K searches a year

Listings sell for $15.56 on average, from $6.28 to $26.79. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At $15.56 that is $47K to $62K a year per listing.

Average price

$15.56inside the $15 to $100 sweet spot

Price range

$6.28–$26.79

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

50K–60K

Units per listing a year

3,000–4,000

Revenue per listing a year

$47K–$62K

Returns

0.0%of orders · Amazon United States median 2.1%

36% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #506 within Multivitamins. It carries 5,040 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings

36%

Prime listings

93%

Out of stock, average day

0.0%

Average rank

#506in Multivitamins

Average rating

4.66 starsAmazon United States average 4.42 stars

Average reviews

5,040per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

55 months