Is center pull paper towels profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 10 tracked products. 90-day search growth is +10.3%. Flapen's verdict: Launch it (59/100).

How competitive is the center pull paper towels niche?

7 brands and 129 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in center pull paper towels?

Top complaints mined from reviews: Quality-Overall, Thickness, Ease Of Cleaning. The return rate is 0.2%.

When does demand for center pull paper towels peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the center pull paper towels niche?

Listings span $28.42–$58.20; the average listing price is $40.51 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.

center pull paper towels

Launch it

A $1.0M/yr market growing +10.3% this quarter with returns at 0.2% — clears our launch bar.

Conversion

Incredible22.6%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$40.51

avg listing price — sweet spot $15–$100

Price range

Incredible$28.42–$58.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$1.0M

$1.0M/yr · 114K searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,050.2

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad89%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, center pull paper towels is a $1.0M/yr Amazon United States market (114K searches/yr). The top 5 brands hold 96% of demand. Verdict: Launch it — 59/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

center pull paper towels market data

Units sold / yr: 40K–50K; avg 2,500–3,000/product
Revenue / yr: $1.6M–$2.0M; units × avg price
Conversion rate: 22.6%
Avg BSR: #161
Page quality: 0%
Prime: 80%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 98 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

129

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Amazon Basics42%
Boardwalk24%
Tork17%
Georgia-Pacific10%
Great Lakes3%
Cascades PRO2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top center pull paper towels search terms

center pull paper towels62K/yr +15.1%21.0% conv.
center pull paper towels 6 rolls/case15K/yr +3.4%18.2% conv.
centerpull paper towel11K/yr -1.9%17.2% conv.
center pull towels7K/yr +11.1%16.5% conv.
marathon center pull paper towels5K/yr -3.8%5.3% conv.
sofpull center pull paper towels4K/yr +12.6%21.9% conv.
centerpull paper towels3K/yr +57.8%17.6% conv.
soft pull paper towels4K/yr -14.8%16.1% conv.
pull down paper towels3K/yr +8.5%17.0% conv.

All search terms

Top center pull paper towels products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics 2-Ply White Centerpull Paper Towels | Bulk for Business | Compatible with Universal Dispensers | FSC Certified | 600 Towels per Roll (6 Rolls)(7.6 x 9 Sheet)(Previously AmazonCommercial)

Amazon Basics$30.464.3★2,861 rev

Boardwalk BWK6400 6400 Center-Pull Hand Towels 2-Ply Perforated 7 7/8 x 10 600 Sheets Per Roll (Case of 6 Rolls)

Boardwalk$28.424.2★473 rev

Tork Centerfeed Hand Towel White M23 One-at-a-time Dispensing 6 x 530 Towels RC530

Tork$45.454.6★671 rev

SofPull Centerpull Regular by Georgia-Pacific PRO Premium Paper Towel Dispenser Refills White 324 Sheets Per Roll 6 Rolls Per Case 28124

Georgia-Pacific$54.334.5★3,943 rev

Boardwalk Bathroom Center-Pull Disposable Hand Paper Towel Roll 2-Ply 7.6 x 8.9 600/Roll 6/Carton White

Boardwalk$29.364.4★677 rev

Newest

by launch date

Cascades PRO Select Centerpull Hand Towel 2-Ply - Center Pull Paper Towel for Dispensers - Universal Fit - Premium Bulk - 600 Sheets/Roll 6 Rolls / Box - H153 - White

Cascades PRO$38.6629 rev

1y ago

EZ-Pull Premium 2ply+ Centerpull Centerfeed Paper Hand Towels FSC certified white 6 rolls x 600 sheets P2C600

EZPULL$53.35194 rev

2y ago

Amazon Basics$30.462,861 rev

7y ago

Boardwalk Bathroom Center-Pull Disposable Hand Paper Towel Roll 2-Ply 7.6 x 8.9 600/Roll 6/Carton White

Boardwalk$29.36677 rev

9y ago

Tork Soft Centerfeed Hand Towel White M2 High Absorbency 6 x 600 Sheets 121204

Tork$58.20340 rev

9y ago

What buyers say about center pull paper towels

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“Worth the buy”

Quality-Overall24%

“The quality is good, very absorbent”

Absorbency7%

“Absorbent, and Great Value”

Soft Feel7%

“These are soft, true”

Durability6%

“Durable”

Ease Of Cleaning5%

“making them cost-effective for everyday cleaning”

Ease Of Use5%

“OK for use”

Thickness3%

“They are pretty thick and dry well”

Advertised Vs Actual Product2%

“performs exactly as expected”

Size-Overall2%

“Perfect fit to our center pull”

What buyers complain about

Quality-Overall30%

“I dont know how this got by quality control”

Thickness12%

“I just couldn't figure out why one was thicker”

Ease Of Cleaning8%

“If you need these for cleaning purposes I dont recommend these”

Durability8%

“will fall apart”

Size-Overall5%

“Sheet size has been REDUCED making them useless for a kitchen”

Value For Money5%

“the price went up”

Thin5%

“Making it thinner”

Advertised Vs Actual Product5%

“Not what is pictured or described”

Ease Of Use3%

“can be very difficult to remove center core when installing in towel dispensers”

Dispensing Mechanism3%

“they're a headache to install into the dispenser for that reason alone”

Top return reasons

Size-Overall57%

Advertised Vs Actual Product15%

Quality-Overall6%

Compatibility-Overall5%

Functionality-Overall3%

Value For Money3%

Thin2%

Absorbency1%

Material Quality1%

Defective Material/Parts1%

Common questions

Is center pull paper towels profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 10 tracked products. 90-day search growth is +10.3%. Flapen's verdict: Launch it (59/100).
How competitive is the center pull paper towels niche?: 7 brands and 129 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in center pull paper towels?: Top complaints mined from reviews: Quality-Overall, Thickness, Ease Of Cleaning. The return rate is 0.2%.
When does demand for center pull paper towels peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the center pull paper towels niche?: Listings span $28.42–$58.20; the average listing price is $40.51 (sweet spot $15–$100). The average incumbent carries 1,050 reviews — the moat a new listing must climb.