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Center Pull Paper Towels

Maybe

Buyers convert on 22.6% of searches. But the top 5 products take 89% of clicks, so Center Pull Paper Towels is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 14,768 Health & Household niches · +10 vs the category median of 49
Market size
$1.0M/yr114K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
89%top-5 click share · 7 brands · 129 sellers

Flapen Score

Center Pull Paper Towels against its category

The dotted line is the Health & Household average. Past it, Center Pull Paper Towels is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Center Pull Paper Towels market on Amazon at a glance

Shoppers on Amazon United States searched for Center Pull Paper Towels 114K times last year and spent an estimated $1.0M. The top 5 brands take 96% of clicks. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 22.6% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
22.6%
Market size, estimated
$1.0Ma year
Peak month
July1.4× the quietest month
Top search term
center pull paper towels62K searches a year

02 · Price

A sale here is worth $40.51.

Listings sell for $40.51 on average, from $28.42 to $58.20. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $40.51 that is $101K to $122K a year per listing.

Average price
$40.51inside the $15 to $100 sweet spot
Price range
$28.42–$58.20
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
2,500–3,000
Revenue per listing a year
$101K–$122K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Paper Towels. It carries 1,050 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#161in Paper Towels
Average rating
4.36 starsAmazon United States average 4.42 stars
Average reviews
1,050per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
98 months

Products

Top Center Pull Paper Towels products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

Brands

7 falling

Sellers

129

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

2%

  • Brand 142%
  • Brand 224%
  • Brand 317%
  • Brand 410%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Center Pull Paper Towels search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Center Pull Paper Towels search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • center pull paper towels62K/yr
  • center pull paper towels 6 rolls/case15K/yr
  • centerpull paper towel11K/yr
  • center pull towels7K/yr
  • marathon center pull paper towels5K/yr
  • sofpull center pull paper towels4K/yr
  • centerpull paper towels3K/yr
  • soft pull paper towels4K/yr
  • pull down paper towels3K/yr

Reviews and returns

What reviews say buyers love and hate about Center Pull Paper Towels

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Value For Money”
30%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“I dont know how this got by quality control”
A buyer, on “Quality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Center Pull Paper Towels questions

Answered from the same tracked data.