Center Pull Paper Towels
MaybeBuyers convert on 22.6% of searches. But the top 5 products take 89% of clicks, so Center Pull Paper Towels is a Maybe.
- Flapen Score
- 59 / 100Top 13% of 14,768 Health & Household niches · +10 vs the category median of 4959
- Market size
- $1.0M/yr114K searches / yr
- 90-day growth
- +10.3%search demand this quarter
- Competition
- 89%top-5 click share · 7 brands · 129 sellers
Flapen Score
Center Pull Paper Towels against its category
The dotted line is the Health & Household average. Past it, Center Pull Paper Towels is stronger. Inside it, weaker.
Market
The Center Pull Paper Towels market on Amazon at a glance
Shoppers on Amazon United States searched for Center Pull Paper Towels 114K times last year and spent an estimated $1.0M. The top 5 brands take 96% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 22.6% of those searches ended in a purchase.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 22.6% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.0M a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- +10.3%
- Conversion, latest week
- 22.6%
- Market size, estimated
- $1.0Ma year
- Peak month
- July1.4× the quietest month
- Top search term
- center pull paper towels62K searches a year
02 · Price
A sale here is worth $40.51.
Listings sell for $40.51 on average, from $28.42 to $58.20. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At $40.51 that is $101K to $122K a year per listing.
- Average price
- $40.51inside the $15 to $100 sweet spot
- Price range
- $28.42–$58.20
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $101K–$122K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #161 within Paper Towels. It carries 1,050 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #161in Paper Towels
- Average rating
- 4.36 starsAmazon United States average 4.42 stars
- Average reviews
- 1,050per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 98 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 98 months
Products
Top Center Pull Paper Towels products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
129
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
2%
- Brand 142%
- Brand 224%
- Brand 317%
- Brand 410%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Center Pull Paper Towels search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Center Pull Paper Towels search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- center pull paper towels62K/yr
- center pull paper towels 6 rolls/case15K/yr
- centerpull paper towel11K/yr
- center pull towels7K/yr
- marathon center pull paper towels5K/yr
- sofpull center pull paper towels4K/yr
- centerpull paper towels3K/yr
- soft pull paper towels4K/yr
- pull down paper towels3K/yr
Reviews and returns
What reviews say buyers love and hate about Center Pull Paper Towels
We read the reviews and the return reasons for every product selling here.
“I dont know how this got by quality control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Center Pull Paper Towels questions
Answered from the same tracked data.









