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Cellulose Sponges

Maybe

An estimated 0.3% of orders come back. But shoppers spend an estimated $79K a year here, so Cellulose Sponges is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 14,768 Health & Household niches · +2 vs the category median of 49
Market size
$79K/yr110K searches / yr
90-day growth
+4.5%search demand this quarter
Competition
46%top-5 click share · 30 brands · 677 sellers

Flapen Score

Cellulose Sponges against its category

The dotted line is the Health & Household average. Past it, Cellulose Sponges is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cellulose Sponges market on Amazon at a glance

Shoppers on Amazon United States searched for Cellulose Sponges 110K times last year and spent an estimated $79K. The top 5 brands take 47% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
+4.5%
Conversion, latest week
7.2%
Market size, estimated
$79Ka year
Peak month
May1.4× the quietest month
Top search term
cellulose sponges55K searches a year

02 · Price

A sale here is worth $9.93.

Listings sell for $9.93 on average, from $3.98 to $18.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $9.93 that is $2K to $5K a year per listing.

Average price
$9.93under the $15 to $100 sweet spot
Price range
$3.98–$18.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #199 within Sponges. It carries 4,763 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#199in Sponges
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
4,763per listing
Listings tracked
35

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Cellulose Sponges products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 rising

Sellers

677

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

46%

Top 20: 84%

Open market

48%

  • Brand 114%
  • Brand 212%
  • Brand 312%
  • Brand 45%
  • Brand 54%
  • Brand 64%

Demand

Cellulose Sponges search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cellulose Sponges search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cellulose sponges55K/yr
  • cellulose kitchen sponges15K/yr
  • cellulose sponge15K/yr
  • colorful sponges5K/yr
  • colored sponges4K/yr
  • cellulose kitchen sponges for dishes4K/yr
  • cellulose sponges kitchen6K/yr
  • cellulose dish sponges3K/yr
  • sponges kitchen cellulose sponges3K/yr

Reviews and returns

What reviews say buyers love and hate about Cellulose Sponges

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Too small”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cellulose Sponges questions

Answered from the same tracked data.