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Cellophane Wrap

Fail

Demand is soft, at -8.0% this quarter, so Cellophane Wrap is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$1.2M/yr1.2M searches / yr
90-day growth
-8.0%search demand this quarter
Competition
55%top-5 click share · 12 brands · 14 sellers

Flapen Score

Cellophane Wrap against its category

The dotted line is the Health & Household average. Past it, Cellophane Wrap is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cellophane Wrap market on Amazon at a glance

Shoppers on Amazon United States searched for Cellophane Wrap 1.2M times last year and spent an estimated $1.2M. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-8.0%
Conversion, latest week
10.9%
Market size, estimated
$1.2Ma year
Peak month
December4.2× the quietest month
Top search term
cellophane wrap388K searches a year

02 · Price

A sale here is worth $9.16.

Listings sell for $9.16 on average, from $4.19 to $19.33. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 5,000 to 6,000 of them. At $9.16 that is $46K to $55K a year per listing.

Average price
$9.16under the $15 to $100 sweet spot
Price range
$4.19–$19.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
5,000–6,000
Revenue per listing a year
$46K–$55K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Gift Wrap Cellophane. It carries 2,356 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#10in Gift Wrap Cellophane
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
2,356per listing
Listings tracked
23

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Cellophane Wrap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

14

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

12%

  • Brand 123%
  • Brand 223%
  • Brand 316%
  • Brand 412%
  • Brand 58%
  • Brand 65%
  • Open — no brand owns it (6 brands, 12%)

Demand

Cellophane Wrap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Cellophane Wrap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cellophane wrap388K/yr
  • cellophane141K/yr
  • cellophane roll59K/yr
  • cellophane wrap for gift baskets154K/yr
  • clear wrapping paper56K/yr
  • clear cellophane wrap roll57K/yr
  • clear wrap for gift baskets44K/yr
  • plastic wrap for gift baskets35K/yr
  • clear gift wrap26K/yr
  • papel celofn transparente26K/yr

Reviews and returns

What reviews say buyers love and hate about Cellophane Wrap

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Size-Overall”
3.1%of orders come back
“Too short”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cellophane Wrap questions

Answered from the same tracked data.