cellophane wrap
Skip itSoft demand (-8.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.2M$1.2M/yr · 1.2M searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,355.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay$4.19–$19.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.16avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cellophane wrap is a $1.2M/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
cellophane wrap market data
- Units sold / yr
- 125K–150K
- avg 5,000–6,000/product
- Revenue / yr
- $1.1M–$1.4M
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 40 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
14
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
55%
Top 20: 97%
Open market
12%
- JOYIT23%
- PH PERKHOMY23%
- woric16%
- Vanhench12%
- WIKDAY8%
- Yuiicaov5%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.0% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
Top cellophane wrap search terms
- cellophane wrap388K/yr
- cellophane141K/yr
- cellophane roll59K/yr
- cellophane wrap for gift baskets154K/yr
- clear wrapping paper56K/yr
- clear cellophane wrap roll57K/yr
- clear wrap for gift baskets44K/yr
- plastic wrap for gift baskets35K/yr
- clear gift wrap26K/yr
- papel celofn transparente26K/yr
Top cellophane wrap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PerkHomy Clear Cellophane Wrap Roll 16 3 Mil Thick Cellophane For Gift Basket Treats Goodie Wrapping Craft Flower Bouquet Plastic (Clear 100ft (16in Width))
PH PERKHOMY$7.574.7★1,621 rev
JOYIT 100 ft Clear Cellophane Wrap Roll (31.5 in x 100 ft) - 3 Mil Thicken Cellophane Roll Cellophane Bags Large Wrapping Paper for Flower Gift Baskets Wrap (31.5 fold into 16)
JOYIT$15.724.7★3,883 rev
Vanhench 32 in 50 ft (600) Clear Cellophane Wrap Roll 3Mil Thick for Gift Basket Treats Bag Bouquet Flower Wrapping Clear Plastic Wrap Mothers Day Easter Wrapping Paper (32 fold into 16)
Vanhench$8.014.6★1,380 rev
JOYIT 50 Long X 17.5 Wide Clear Cellophane Wrap Roll - 3 Mil Thicker Cellophane Roll Clear Bags for Gifts Baskets Wrap Flower Arts Crafts Food Treats Wrapping
JOYIT$5.954.7★3,883 rev
woric Cellophane Wrap for Gift Baskets 17In X 82 Ft Clear Cellophane Wrap Roll Gift Basket Wrapping Plastic Paper for Birthday Baby Shower Flower Bouquet Wedding Treats Candy DIY Crafts
woric$7.154.7★539 rev
Newest
by launch date
Vanhench 32in120ft (1440) 3Mil Thick Clear Cellophane Wrap Roll for Gift Basket Bag Treats Bouquet Flower Wrapping Clear Plastic Wrap Valentines Easter Wrapping Paper (32 fold into 16)
Vanhench$13.881,380 rev
woric Cellophane Wrap for Gift Baskets 17In X 82 Ft Clear Cellophane Wrap Roll Gift Basket Wrapping Plastic Paper for Birthday Baby Shower Flower Bouquet Wedding Treats Candy DIY Crafts
woric$7.15539 rev
woric Cellophane Wrap for Gift Baskets 31.5 in x 120 ft Clear Cellophane Wrap Roll Gift Basket Wrapping Plastic for Mothers Day Graduation Treats Bouquets Arts Crafts Projects(31.5 fold into 16)
woric$14.2670 rev
woric Iridescent Cellophane Wrap for Gift Baskets 82 Ft X 17 In Cellophane Wrap Roll Gift Basket Wrapping Plastic for Baby Shower Graduation Gifts Candy Treats Flower DIY Crafts (Iridescent Blue)
woric$9.73539 rev
PEASUG 120 PCS Cellophane Sheets Cello Sheets Cellophane Paper Sheets Colored Cellophane Wrap Transparent Plastic Sheets for DIY Crafts Project Art Lights Window Decoration7.5x7.5 Inches)
PEASUG$6.19264 rev
Trending
90-day click momentumVanhench 32in120ft (1440) 3Mil Thick Clear Cellophane Wrap Roll for Gift Basket Bag Treats Bouquet Flower Wrapping Clear Plastic Wrap Valentines Easter Wrapping Paper (32 fold into 16)
Vanhench$13.884.6★
woric Cellophane Wrap for Gift Baskets 17In X 82 Ft Clear Cellophane Wrap Roll Gift Basket Wrapping Plastic Paper for Birthday Baby Shower Flower Bouquet Wedding Treats Candy DIY Crafts
woric$7.154.7★
woric Cellophane Wrap for Gift Baskets 31.5 in x 120 ft Clear Cellophane Wrap Roll Gift Basket Wrapping Plastic for Mothers Day Graduation Treats Bouquets Arts Crafts Projects(31.5 fold into 16)
woric$14.264.6★
volila Clear Cellophane Wrap Roll (31.5 in x 100 ft) - 3 Mil Thick Cellophane Wrap for Gift Basket Treats Flower Wrapping Clear Wrapping Paper (31.5 folds into 16)
volila$11.674.5★
JOYIT 50 Long X 17.5 Wide Clear Cellophane Wrap Roll - 3 Mil Thicker Cellophane Roll Clear Bags for Gifts Baskets Wrap Flower Arts Crafts Food Treats Wrapping
JOYIT$5.954.7★
What buyers say about cellophane wrap
What buyers praise and complain about, mined from review topics.What buyers love
“It is of substantive quality”
“Great size and fit exactly as needed”
“As advertised”
“good for gift baskets”
“Good Value”
“Easy to Use”
“Durable and big enough to fit the baskets”
“I like the thickness of the cellophane wrap”
“Very sturdy”
“Color is clear”
What buyers complain about
“Too short”
“The bags were thick”
“Not as advertised”
“The quality of the bag was a little disappointing”
“super flimsy and thin”
“Doesnt work”
“I could not use it”
“is more pink than blue”
“that crease wouldnt come out”
“Wish it came in a box for storing”
Top return reasons
Common questions
- Is cellophane wrap profitable to sell on Amazon United States?
- The niche generates $1.2M/yr across 23 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the cellophane wrap niche?
- 12 brands and 14 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in cellophane wrap?
- Top complaints mined from reviews: Size-Overall, Thickness, Advertised Vs Actual Product. The return rate is 3.1%.
- When does demand for cellophane wrap peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- What does it cost to enter the cellophane wrap niche?
- Listings span $4.19–$19.33; the average listing price is $9.16 (sweet spot $15–$100). The average incumbent carries 2,356 reviews — the moat a new listing must climb.