Celiac Testing Kit
FailThe top 5 products take 100% of clicks, so Celiac Testing Kit is a Fail.
- Flapen Score
- 41 / 100Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 4941
- Market size
- $186K/yr50K searches / yr
- 90-day growth
- +10.8%search demand this quarter
- Competition
- 100%top-5 click share · 5 brands · 6 sellers
Flapen Score
Celiac Testing Kit against its category
The dotted line is the Health & Household average. Past it, Celiac Testing Kit is stronger. Inside it, weaker.
Market
The Celiac Testing Kit market on Amazon at a glance
Shoppers on Amazon United States searched for Celiac Testing Kit 50K times last year and spent an estimated $186K. All 5 brands take every click. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 3.5% of those searches ended in a purchase.
Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $186K a year.
- Searches, last 12 months
- 50K
- Growth, 90 days vs prior 90
- +10.8%
- Conversion, latest week
- 3.5%
- Market size, estimated
- $186Ka year
- Peak month
- November1.5× the quietest month
- Top search term
- celiac testing kit23K searches a year
02 · Price
A sale here is worth $105.43.
Listings sell for $105.43 on average, from $23.30 to $277.77. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At $105.43 that is $11K to $26K a year per listing.
- Average price
- $105.43above the $15 to $100 sweet spot
- Price range
- $23.30–$277.77
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $11K–$26K
- Returns
- 1.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #88 within Home Tests. It carries 542 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #88in Home Tests
- Average rating
- 4.26 starsAmazon United States average 4.42 stars
- Average reviews
- 542per listing
- Listings tracked
- 5
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Celiac Testing Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rapid & Accurate Gluten Sensitivity Test Kit for Coeliac Disease - Allergy Detection (RUO)
- Price
- $23.30
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 1y ago

Everlywell At-Home Celiac Disease Screening Test for Women and Men Digestive Health Lab Tests with Accurate Results from CLIA-Certified Labs Within Days for Ages 18 Plus
- Price
- $79.10
- Rating
- 3.9/5
- Reviews
- 66
- Age
- 4y ago

5Strands Food Intolerance Test Accurate Hair Analysis 658 Items Tested at Home Food Sensitivity Test Kit for Adults & Kids Gut Health Test Results in 4 Days
- Price
- $62.31
- Rating
- 4.0/5
- Reviews
- 2,549
- Age
- 7y ago

empowerDX Celiac Risk Gene Test Check HLA Genetic Risk Factors for Celiac Disease At Home Easy to Use Mouth Swab Test Ages 2+
- Price
- $277.77
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 4y ago

Gluten Detect Kit (6 Tests) - Rapid Home Test for Evaluating Gluten-Free Diet and Accidental Exposure via Urine.
- Price
- $84.66
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago
Trending
estimated 90-day click momentum
Rapid & Accurate Gluten Sensitivity Test Kit for Coeliac Disease - Allergy Detection (RUO)
- Price
- $23.30
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 1y ago

Gluten Detect Kit (6 Tests) - Rapid Home Test for Evaluating Gluten-Free Diet and Accidental Exposure via Urine.
- Price
- $84.66
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago

5Strands Food Intolerance Test Accurate Hair Analysis 658 Items Tested at Home Food Sensitivity Test Kit for Adults & Kids Gut Health Test Results in 4 Days
- Price
- $62.31
- Rating
- 4.0/5
- Reviews
- 2,549
- Age
- 7y ago

Everlywell At-Home Celiac Disease Screening Test for Women and Men Digestive Health Lab Tests with Accurate Results from CLIA-Certified Labs Within Days for Ages 18 Plus
- Price
- $79.10
- Rating
- 3.9/5
- Reviews
- 66
- Age
- 4y ago

empowerDX Celiac Risk Gene Test Check HLA Genetic Risk Factors for Celiac Disease At Home Easy to Use Mouth Swab Test Ages 2+
- Price
- $277.77
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 4y ago
Newest
by launch date
Gluten Detect Kit (6 Tests) - Rapid Home Test for Evaluating Gluten-Free Diet and Accidental Exposure via Urine.
- Price
- $84.66
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 9mo ago

Rapid & Accurate Gluten Sensitivity Test Kit for Coeliac Disease - Allergy Detection (RUO)
- Price
- $23.30
- Rating
- 4.2/5
- Reviews
- 79
- Age
- 1y ago

Everlywell At-Home Celiac Disease Screening Test for Women and Men Digestive Health Lab Tests with Accurate Results from CLIA-Certified Labs Within Days for Ages 18 Plus
- Price
- $79.10
- Rating
- 3.9/5
- Reviews
- 66
- Age
- 4y ago

empowerDX Celiac Risk Gene Test Check HLA Genetic Risk Factors for Celiac Disease At Home Easy to Use Mouth Swab Test Ages 2+
- Price
- $277.77
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 4y ago

5Strands Food Intolerance Test Accurate Hair Analysis 658 Items Tested at Home Food Sensitivity Test Kit for Adults & Kids Gut Health Test Results in 4 Days
- Price
- $62.31
- Rating
- 4.0/5
- Reviews
- 2,549
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- Palinoia58%
- Everlywell24%
- 5Strands9%
- empowerDX5%
- Biomedal3%
- Open — no brand owns it (0%)
Demand
Celiac Testing Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Celiac Testing Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- celiac testing kit23K/yr
- celiac rapid test9K/yr
- celiac disease testing kit3K/yr
- celiac testing kits3K/yr
- celiac self test4K/yr
- celiac test4K/yr
- celiac disease test kit4K/yr
Reviews and returns
What reviews say buyers love and hate about Celiac Testing Kit
We read the reviews and the return reasons for every product selling here.
“My son has lots of allergies”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Celiac Testing Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









