Cefaly
FailBuyers convert on only 1.2% of searches, so Cefaly is a Fail.
- Flapen Score
- 35 / 100Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 4935
- Market size
- $94K/yr143K searches / yr
- 90-day growth
- -6.2%search demand this quarter
- Competition
- 80%top-5 click share · 9 brands · 18 sellers
Flapen Score
Cefaly against its category
The dotted line is the Health & Household average. Past it, Cefaly is stronger. Inside it, weaker.
Market
The Cefaly market on Amazon at a glance
Shoppers on Amazon United States searched for Cefaly 143K times last year and spent an estimated $94K. The top 5 brands take 91% of clicks. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -6.2%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $94Ka year
- Peak month
- March1.4× the quietest month
- Top search term
- cefaly migraine device35K searches a year
02 · Price
A sale here is worth $56.24.
Listings sell for $56.24 on average, from $12.83 to $97.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $56.24 that is $6K to $14K a year per listing.
- Average price
- $56.24inside the $15 to $100 sweet spot
- Price range
- $12.83–$97.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $6K–$14K
- Returns
- 4.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #517 within Migraine Relief. It carries 6,912 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 92%
- Out of stock, average day
- 17.2%
- Average rank
- #517in Migraine Relief
- Average rating
- 4.20 starsAmazon United States average 4.42 stars
- Average reviews
- 6,912per listing
- Listings tracked
- 12
04 · Newcomers
2 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Cefaly products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HeadaTerm-2 Migraine Relief Device e-TNS Technology Rechargeable Head Cap Treatment for migraine and Headache Drug-Free Clinically Proven Fast-Acting No Side Effects (1* HeadaTerm 2 +6*Electrodes)
- Price
- $97.76
- Rating
- 3.8/5
- Reviews
- 199
- Age
- 1y ago

HeadaTerm-2 Migraine Relief Device e-TNS Technology Rechargeable Head Cap Treatment for migraine and Headache Drug-Free Clinically Proven Fast-Acting No Side Effects (1* HeadaTerm 2 +3*Electrodes)
- Price
- $82.10
- Rating
- 3.8/5
- Reviews
- 199
- Age
- 1y ago

TLINNA Head Massager Scalp Massager Relief Headaches Fatigue Stress Sleep aid Hangover with Airbag Kneading Constant Temperature Hot Compress for Head (Sky Blue)
- Price
- $54.28
- Rating
- 4.5/5
- Reviews
- 424
- Age
- 3mo ago

JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5T Purple)
- Price
- $22.79
- Rating
- 4.8/5
- Reviews
- 2,193
- Age
- 4y ago

RENPHO Eye Massager with Heat FSA Eligible HSA Gifts for Men Women Eyeris 1 Eye Massager with Remote Sleep Mask for Relieves Head Tension Soothe & Refresh Enhance Rest White
- Price
- $53.80
- Rating
- 4.4/5
- Reviews
- 17,782
- Age
- 6y ago
Trending
estimated 90-day click momentum
JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5T Purple)
- Price
- $22.79
- Rating
- 4.8/5
- Reviews
- 2,193
- Age
- 4y ago

sticro Form Fitting Heated Headache Cap 3 Temp Settings Steam Migraine Hat Heated Eye Mask for Dry Eyes Sinus Pressure Relief Tension Headache (Large)
- Price
- $30.89
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 3y ago

TLINNA Head Massager Scalp Massager Relief Headaches Fatigue Stress Sleep aid Hangover with Airbag Kneading Constant Temperature Hot Compress for Head (Sky Blue)
- Price
- $54.28
- Rating
- 4.5/5
- Reviews
- 424
- Age
- 3mo ago

Comfytemp Wireless TENS Unit Machine for Pain Relief FSA Eligible TENS Unit Muscle Stimulator with 2 Sets 30 Modes HSA TENS Device for Back Rechargeable Portable with APP Control Fathers Day Gift
- Price
- $36.19
- Rating
- 4.3/5
- Reviews
- 1,213
- Age
- 3y ago

TENS 7000 Migraine Relief Device Migraine Relief Wearable for Migraines and Migraa Drug-Free Pain Relief Product
- Price
- $89.10
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 11mo ago
Newest
by launch date
TLINNA Head Massager Scalp Massager Relief Headaches Fatigue Stress Sleep aid Hangover with Airbag Kneading Constant Temperature Hot Compress for Head (Sky Blue)
- Price
- $54.28
- Rating
- 4.5/5
- Reviews
- 424
- Age
- 3mo ago

TENS 7000 Migraine Relief Device Migraine Relief Wearable for Migraines and Migraa Drug-Free Pain Relief Product
- Price
- $89.10
- Rating
- 2.9/5
- Reviews
- 4
- Age
- 11mo ago

comrelax Head Massager for Headaches Eye Massager with Heat Electric Rechargeable Head and Eye Massage Tool for Stress Relief Migraine Relief Massager for Forehead 6 Zone Kneading
- Price
- $66.62
- Rating
- 4.6/5
- Reviews
- 61
- Age
- 11mo ago

HeadaTerm-2 Migraine Relief Device e-TNS Technology Rechargeable Head Cap Treatment for migraine and Headache Drug-Free Clinically Proven Fast-Acting No Side Effects (1* HeadaTerm 2 +3*Electrodes)
- Price
- $82.10
- Rating
- 3.8/5
- Reviews
- 199
- Age
- 1y ago

HeadaTerm-2 Migraine Relief Device e-TNS Technology Rechargeable Head Cap Treatment for migraine and Headache Drug-Free Clinically Proven Fast-Acting No Side Effects (1* HeadaTerm 2 +6*Electrodes)
- Price
- $97.76
- Rating
- 3.8/5
- Reviews
- 199
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
18
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
7%
- HeadaTerm67%
- RENPHO11%
- TLINNA5%
- JAN & JUL4%
- comrelax4%
- Comfytemp3%
- Open — no brand owns it (3 brands, 7%)
Demand
Cefaly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cefaly search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cefaly migraine device35K/yr
- cefaly28K/yr
- head massager for migraines15K/yr
- migraine head massager12K/yr
- forehead massager10K/yr
- migraine device6K/yr
- headache relief device7K/yr
- cefaly device6K/yr
- headaterm 2 migraine device4K/yr
- headaterm4K/yr
Reviews and returns
What reviews say buyers love and hate about Cefaly
We read the reviews and the return reasons for every product selling here.
“it barely worked”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cefaly questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









