Skip to content

Cefaly

Fail

Buyers convert on only 1.2% of searches, so Cefaly is a Fail.

Flapen Score
35
35 / 100
Ranks 13,764 of 14,768 Health & Household niches · −14 vs the category median of 49
Market size
$94K/yr143K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
80%top-5 click share · 9 brands · 18 sellers

Flapen Score

Cefaly against its category

The dotted line is the Health & Household average. Past it, Cefaly is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cefaly market on Amazon at a glance

Shoppers on Amazon United States searched for Cefaly 143K times last year and spent an estimated $94K. The top 5 brands take 91% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
1.2%
Market size, estimated
$94Ka year
Peak month
March1.4× the quietest month
Top search term
cefaly migraine device35K searches a year

02 · Price

A sale here is worth $56.24.

Listings sell for $56.24 on average, from $12.83 to $97.76. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $56.24 that is $6K to $14K a year per listing.

Average price
$56.24inside the $15 to $100 sweet spot
Price range
$12.83–$97.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$6K–$14K
Returns
4.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #517 within Migraine Relief. It carries 6,912 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
17.2%
Average rank
#517in Migraine Relief
Average rating
4.20 starsAmazon United States average 4.42 stars
Average reviews
6,912per listing
Listings tracked
12

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Cefaly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

7%

  • Brand 167%
  • Brand 211%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 7%)

Demand

Cefaly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cefaly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cefaly migraine device35K/yr
  • cefaly28K/yr
  • head massager for migraines15K/yr
  • migraine head massager12K/yr
  • forehead massager10K/yr
  • migraine device6K/yr
  • headache relief device7K/yr
  • cefaly device6K/yr
  • headaterm 2 migraine device4K/yr
  • headaterm4K/yr

Reviews and returns

What reviews say buyers love and hate about Cefaly

We read the reviews and the return reasons for every product selling here.

10%of positive reviews mention “Quality-Overall”
9%of negative reviews mention “Functionality-Overall”
4.5%of orders come back
“it barely worked”
A buyer, on “Functionality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cefaly questions

Answered from the same tracked data.