Is cefaly profitable to sell on Amazon United States?

The niche generates $94K/yr across 12 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (35/100).

How competitive is the cefaly niche?

9 brands and 18 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in cefaly?

Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 4.5%.

When does demand for cefaly peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cefaly niche?

Listings span $12.83–$97.76; the average listing price is $56.24 (sweet spot $15–$100). The average incumbent carries 6,912 reviews — the moat a new listing must climb.

cefaly

Skip it

Weak search conversion (1.2%) — this niche doesn't clear our bar today.

Price range

Great$12.83–$97.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$56.24

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Market size

Bad$94K

$94K/yr · 143K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Review moat

Bad6,912.33

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.2%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Signals Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, cefaly is a $94K/yr Amazon United States market (143K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 35/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

cefaly market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $112K–$141K; units × avg price
Conversion rate: 1.2%
Avg BSR: #517
Page quality: 0%
Prime: 92%
Sponsored: 92%
Out of stock: 17.2%
Avg brand age: 35 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

HeadaTerm67%
RENPHO11%
TLINNA5%
JAN & JUL4%
comrelax4%
Comfytemp3%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cefaly search terms

cefaly migraine device35K/yr -18.0%0.9% conv.
cefaly28K/yr +4.5%0.6% conv.
head massager for migraines15K/yr +30.5%0.9% conv.
migraine head massager12K/yr +14.0%0.8% conv.
forehead massager10K/yr -8.7%1.0% conv.
migraine device6K/yr +10.3%0.5% conv.
headache relief device7K/yr -16.4%0.6% conv.
cefaly device6K/yr -26.8%0.3% conv.
headaterm 2 migraine device4K/yr -12.1%6.2% conv.
headaterm4K/yr -16.1%3.1% conv.

All search terms

Top cefaly products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HeadaTerm-2 Migraine Relief Device e-TNS Technology Rechargeable Head Cap Treatment for migraine and Headache Drug-Free Clinically Proven Fast-Acting No Side Effects (1* HeadaTerm 2 +6*Electrodes)

HeadaTerm$97.763.8★199 rev

HeadaTerm-2 Migraine Relief Device e-TNS Technology Rechargeable Head Cap Treatment for migraine and Headache Drug-Free Clinically Proven Fast-Acting No Side Effects (1* HeadaTerm 2 +3*Electrodes)

HeadaTerm$82.103.8★199 rev

TLINNA Head Massager Scalp Massager Relief Headaches Fatigue Stress Sleep aid Hangover with Airbag Kneading Constant Temperature Hot Compress for Head (Sky Blue)

TLINNA$54.284.5★424 rev

JAN & JUL Adjustable Neck Flap Wide Brim Hat Toddler with UV Protection (L: 2-5T Purple)

JAN & JUL$22.794.8★2,193 rev

RENPHO Eye Massager with Heat FSA Eligible HSA Gifts for Men Women Eyeris 1 Eye Massager with Remote Sleep Mask for Relieves Head Tension Soothe & Refresh Enhance Rest White

RENPHO$53.804.4★17,782 rev

Newest

by launch date

TLINNA Head Massager Scalp Massager Relief Headaches Fatigue Stress Sleep aid Hangover with Airbag Kneading Constant Temperature Hot Compress for Head (Sky Blue)

TLINNA$54.28424 rev

3mo ago

TENS 7000 Migraine Relief Device Migraine Relief Wearable for Migraines and Migraa Drug-Free Pain Relief Product

TENS 7000$89.104 rev

11mo ago

comrelax Head Massager for Headaches Eye Massager with Heat Electric Rechargeable Head and Eye Massage Tool for Stress Relief Migraine Relief Massager for Forehead 6 Zone Kneading

comrelax$66.6261 rev

11mo ago

HeadaTerm-2 Migraine Relief Device e-TNS Technology Rechargeable Head Cap Treatment for migraine and Headache Drug-Free Clinically Proven Fast-Acting No Side Effects (1* HeadaTerm 2 +3*Electrodes)

HeadaTerm$82.10199 rev

1y ago

HeadaTerm-2 Migraine Relief Device e-TNS Technology Rechargeable Head Cap Treatment for migraine and Headache Drug-Free Clinically Proven Fast-Acting No Side Effects (1* HeadaTerm 2 +6*Electrodes)

HeadaTerm$97.76199 rev

1y ago

What buyers say about cefaly

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall10%

“Very good product works as described”

Massage Quality7%

“the massage feels amazing”

Soothing Effect7%

“Soothing”

Value For Money6%

“Great value”

Efficiency5%

“Works well”

Ease Of Use5%

“Easy to use”

Eye-Hygiene5%

“Great for addressing dry eye”

Sleep Quality4%

“it helps me go to sleep faster”

Heating Element4%

“The heat feels soothing”

Comfort-Overall4%

“Comfortable fit”

What buyers complain about

Functionality-Overall9%

“it barely worked”

Charging8%

“Straight out of the box it wont charge”

Durability6%

“Doesnt last”

Massage Quality5%

“The massage is uncomfortable”

Battery Life4%

“Battery doesn't last”

Smell4%

“Smells like chemicals”

Value For Money4%

“Waste of money”

Heating3%

“Heat Broke after few months”

Ease Of Use3%

“Its almost impossible to turn on”

Pain Relief-Overall3%

“No pain relief”

Top return reasons

Functionality-Overall16%

Size-Overall13%

Comfort-Overall10%

Advertised Vs Actual Product8%

Massage Quality7%

Charging6%

Heating4%

Value For Money3%

Compression3%

Product Condition3%

Common questions

Is cefaly profitable to sell on Amazon United States?: The niche generates $94K/yr across 12 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.2%. Flapen's verdict: Skip it (35/100).
How competitive is the cefaly niche?: 9 brands and 18 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in cefaly?: Top complaints mined from reviews: Functionality-Overall, Charging, Durability. The return rate is 4.5%.
When does demand for cefaly peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the cefaly niche?: Listings span $12.83–$97.76; the average listing price is $56.24 (sweet spot $15–$100). The average incumbent carries 6,912 reviews — the moat a new listing must climb.