Is cedar air freshener profitable to sell on Amazon United States?

The niche generates $44K/yr across 33 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (39/100).

How competitive is the cedar air freshener niche?

3 brands and 174 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cedar air freshener?

Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.

When does demand for cedar air freshener peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cedar air freshener niche?

Listings span $1.71–$36.29; the average listing price is $14.52 (sweet spot $15–$100). The average incumbent carries 15,910 reviews — the moat a new listing must climb.

cedar air freshener

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great39%

top-5 click share — an open shelf

Avg price

Good$14.52

avg listing price — sweet spot $15–$100

Price range

Good$1.71–$36.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,910.42

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-24.9%

90-day search growth — must beat 0% to launch

Market size

Bad$44K

$44K/yr · 96K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cedar air freshener is a $44K/yr Amazon United States market (96K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

cedar air freshener market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: $87K–$116K; units × avg price
Conversion rate: 3.1%
Avg BSR: #227
Page quality: 0%
Prime: 79%
Sponsored: 27%
Out of stock: 21.8%
Avg brand age: 57 months
Avg seller age: 126 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

3 flat

Sellers

174

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 84%

Open market

Febreze55%
Glade44%
Generic1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cedar air freshener search terms

febreze wood scent15K/yr +19.5%1.3% conv.
glade cashmere woods spray11K/yr -14.6%12.8% conv.
febreze wood14K/yr -16.9%1.6% conv.
cozy campfire febreze7K/yr -24.7%1.2% conv.
febreze plugins refill wood6K/yr +5.9%4.1% conv.
febreze cozy campfire8K/yr -41.6%1.9% conv.
febreze air spray wood5K/yr -16.0%2.7% conv.
febreze air wood3K/yr +11.9%1.4% conv.
cashmere woods spray5K/yr -50.1%10.1% conv.
febreze air spray wood scent4K/yr -50.3%2.9% conv.

All search terms

Top cedar air freshener products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count

Glade$9.714.4★776 rev

Febreze Plug In Scented Oil Refills Wood Scent Odor-Eliminating Plug Air Freshener 2 Refill

Febreze$20.354.6★103 rev

Glade Automatic Spray Refill Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 3 Count

Glade$15.854.7★40,086 rev

Glade Automatic Spray Refill Air Freshener for Home and Bathroom Cashmere Woods 6.2 Oz 2 Count

Glade$9.754.7★40,376 rev

Febreze Air Mist Air Freshener Spray Odor-Fighting Room Spray Air Fresheners for Home and Bathroom and Kitchen Aerosol Can Mountain Scent Purple 8.8oz (Pack of 3)

Febreze$10.654.7★69,347 rev

Newest

by launch date

Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Mountain Scent 8.1oz (Pack of 3)

Febreze$11.32660 rev

5mo ago

Glade Air Freshener Room Spray Cashmere Woods Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count

Glade$9.71776 rev

6mo ago

Glade Air Freshener Room Spray Cozy Vanilla Scent Odor Fighting to Deliver Long Lasting Freshness 7.3 Oz 6 Count

Glade$8.85776 rev

6mo ago

Febreze Air Mist Air Freshener Spray Odor Fighting Room Spray Deodorizer for Home Bathroom Kitchen Office Apartment Dorm Room Classroom Vanilla Suede 8.1oz 2ct

Febreze$6.33746 rev

8mo ago

Glade Odor Fighting Soft Mist Air Freshener Room Spray Cashmere Woods 7.3oz. 1 count

Glade$1.7130 rev

9mo ago

What buyers say about cedar air freshener

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Refreshing scent”

Value For Money7%

“Great deal”

Spray/Flow3%

“Great spray”

Quality-Overall2%

“Excellent product”

Durability2%

“the cans last a surprisingly long time so it is really good value”

Advertised Vs Actual Product2%

“Works as intended”

Ease Of Use2%

“Easy to use”

Freshness1%

“Delightful freshness”

Size-Overall1%

“The bottles are a good size”

Strength1%

“Not overpowering or too weak”

What buyers complain about

Smell53%

“very unpleasant smell”

Value For Money6%

“WASTE of MONEY”

Durability4%

“the trigger broke”

Leak-Proof3%

“Leaks oil”

Quality-Overall2%

“Poorly made”

Strength2%

“Much too strong”

Ease Of Use1%

“Thus unable to use”

Functionality-Overall1%

“Does not work right”

Taste-Overall1%

“These flavors Stunk”

Battery Life1%

“Battery waste fast”

Top return reasons

Smell56%

Leak-Proof13%

Size-Overall9%

Advertised Vs Actual Product6%

Compatibility-Overall3%

Value For Money3%

Functionality-Overall3%

Dispensing Mechanism1%

Product Condition1%

Shape/Style1%

Common questions

Is cedar air freshener profitable to sell on Amazon United States?: The niche generates $44K/yr across 33 tracked products. 6 of 8 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Skip it (39/100).
How competitive is the cedar air freshener niche?: 3 brands and 174 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cedar air freshener?: Top complaints mined from reviews: Smell, Value For Money, Durability. The return rate is 0.2%.
When does demand for cedar air freshener peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the cedar air freshener niche?: Listings span $1.71–$36.29; the average listing price is $14.52 (sweet spot $15–$100). The average incumbent carries 15,910 reviews — the moat a new listing must climb.