Cecred

Shoppers searched for this 10.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.7M a year.

Searches, last 12 months

10.1M

Growth, 90 days vs prior 90

-11.7%

Conversion, latest week

5.7%

Market size, estimated

$21.7Ma year

Peak month

July14.1× the quietest month

Top search term

olaplex3.1M searches a year

Listings sell for $37.72 on average, from $13.42 to $63.72. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 20,000 to 25,000 of them. At $37.72 that is $754K to $943K a year per listing.

Average price

$37.72inside the $15 to $100 sweet spot

Price range

$13.42–$63.72

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

600K–800K

Units per listing a year

20,000–25,000

Revenue per listing a year

$754K–$943K

Returns

0.7%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #321 within Multivitamins. It carries 16,114 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#321in Multivitamins

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

16,114per listing

Listings tracked

25

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

58 months