Is cecred profitable to sell on Amazon United States?

The niche generates $21.7M/yr across 25 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the cecred niche?

6 brands and 548 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in cecred?

Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.7%.

When does demand for cecred peak?

Demand peaks in May–Jun–Jul; the busiest month runs 14.1× the quietest.

What does it cost to enter the cecred niche?

Listings span $13.42–$63.72; the average listing price is $37.72 (sweet spot $15–$100). The average incumbent carries 16,114 reviews — the moat a new listing must climb.

cecred

Worth a look

Shows a $21.7M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible$21.7M

$21.7M/yr · 10.1M searches

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.72

avg listing price — sweet spot $15–$100

Price range

Great$13.42–$63.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-11.7%

90-day search growth — must beat 0% to launch

Review moat

Bad16,114.28

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad99%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cecred is a $21.7M/yr Amazon United States market (10.1M searches/yr). The top 5 brands hold 99% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

cecred market data

Units sold / yr: 600K–800K; avg 20,000–25,000/product
Revenue / yr: $22.6M–$30.2M; units × avg price
Conversion rate: 5.7%
Avg BSR: #321
Page quality: 0%
Prime: 96%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

548

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

Olaplex46%
MARYRUTH'S43%
Amika4%
HOWEEJET4%
Generic1%
K181%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 53 weeks — -11.7% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 14.1×

Open Trend

Top cecred search terms

olaplex3.1M/yr +7.6%6.2% conv.
mary ruth multivitamin hair growth3.0M/yr -30.8%5.3% conv.
olaplex shampoo and conditioner1.2M/yr +13.0%9.3% conv.
cecred466K/yr +17.3%0.2% conv.
mary ruth hair growth max487K/yr -41.7%5.0% conv.
mary ruth hair growth613K/yr -39.6%4.7% conv.
amika hydro rush207K/yr +12.4%4.5% conv.
amika leave in conditioner159K/yr +3.7%8.2% conv.
cecred hair products205K/yr -8.2%0.1% conv.
mary ruths womens multivitamin hair growth peach142K/yr -29.2%6.2% conv.

All search terms

Top cecred products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MARYRUTH'S$35.214.5★19,663 rev

OLAPLEX Wash & Shine Hair Kit | Shampoo & Conditioner Set Bonding Oil

Olaplex$58.724.6★5,581 rev

MaryRuths Hair Growth Max Liposomal 10000mcg Biotin Thicker Hair 15.22oz

MARYRUTH'S$59.384.3★3,123 rev

MARYRUTH'S$32.204.6★589 rev

OLAPLEX N.4 Bond Maintenance Strengthening Shampoo | Bond Repair 250 mL

Olaplex$29.694.6★78,517 rev

Newest

by launch date

Olaplex N.3PLUS Hair Repair Pre-Shampoo Treatment | Repairs Damage 100 mL

Olaplex$31.501,035 rev

5mo ago

Hydrating Shampoo with Hyaluronic Acid Bioactive Keratin Ferment Phyto-Collagen Complex African Oil Blend 236 mL 8 fl oz

Generic$56.887 rev

6mo ago

OLAPLEX Wash & Shine Fine Hair Kit | Shampoo & Conditioner Scalp Treatment

Olaplex$58.00113 rev

6mo ago

Olaplex Healthy Hair Discovery Travel Set: N. 4 5 0.5 6 7 Set | Cleanse Hydrate Reduce Breakage and Boost Shine & Softness | For Coily Curly Straight & Wavy

Olaplex$27.87547 rev

7mo ago

HOWEEJET$26.7776 rev

7mo ago

What buyers say about cecred

What buyers praise and complain about, mined from review topics.

What buyers love

Hair Growth12%

“Crazy hair growth”

Quality-Overall11%

“Great product as per usual”

Taste-Overall11%

“It tastes amazing”

Soft Feel7%

“Hair is smooth”

Vitamin6%

“Amazing vitamin”

Value For Money5%

“Good value for money”

Smell4%

“Refreshing aroma”

Moist/Dry4%

“Super hydrating”

Hair Styling3%

“helping to style”

Ease Of Use2%

“Good everyday use”

What buyers complain about

Value For Money16%

“It is expensive”

Taste-Overall7%

“Couldn't stand the taste”

Size-Overall7%

“EXTREMELY SMALL CONTAINER”

Hair Related5%

“Didnt Work as Expected for My Hair”

Moist/Dry5%

“Very drying”

Smell4%

“Theres no fragrance”

Functionality-Overall4%

“No results”

Vitamin2%

“Horrible vitamins”

Thickness2%

“It comes out mildly thick”

Oily/Greasy2%

“Leaves hair greasy”

Top return reasons

Size-Overall21%

Functionality-Overall13%

Value For Money11%

Advertised Vs Actual Product8%

Suitability Short Hair8%

Smell6%