cbd stick
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$45.46avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$15.15–$187.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,661.55avg incumbent reviews — the moat a new listing must climb
Market size
Bad$46K$46K/yr · 27K searches
According to Flapen's Amazon United States niche tracking, cbd stick is a $46K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
cbd stick market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $68K–$91K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #211
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 86%
- Out of stock
- 11.5%
- Avg brand age
- 68 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
22
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
14%
- ZEN27%
- NEVISS25%
- Medical Miracles15%
- Arvesa7%
- Legend's Creek6%
- Premium Hemp Extract Daily6%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top cbd stick search terms
- papa and barkley relief balm7K/yr
- hemp balm6K/yr
- hemp salve6K/yr
- zen hemp balm4K/yr
- zen hemp balm pain relief2K/yr
- zen sports balm2K/yr
Top cbd stick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NEVISS (2 Pack) Organic Hmp Balm 10000 MG - 2 Fl Oz
NEVISS$23.994.3★997 rev
ZEN Hemp Balm Fast-Acting Cooling Comfort for Muscle & Joint Relief 3 Pack
ZEN$38.114.5★9 rev
ZEN Sports Balm with Narayani Oil- Cramps Backaches and Other Workout & Exercise Injuries Fast-Acting (Pack of 3)
ZEN$35.334.4★280 rev
Legends Creek Farm Herbal Salve - Healing Ointment with Hemp Oil Comfrey & Myrrh- Natural Balm for Chapped Skin Scrapes & Rashes - 1oz. Healing Balm Handmade in USA (All-Purpose Hemp S.)
Legend's Creek$15.554.4★4,024 rev
Medical Miracles Hemp Salve 1000 mg Extra Strength Topical Skin Balm Smooth Non-Greasy Feel Fast-Absorbing Daily Use 2 oz
Medical Miracles$49.214.2★1,502 rev
Newest
by launch date
ZEN Womens Relief Balm Soothing Aromatherapy Balm with Jasmine & 11 Essential Oils for Relaxation & Comfort (Pack of 5)
ZEN$54.94357 rev
ZEN Hemp Balm Fast-Acting Cooling Comfort for Muscle & Joint Relief 3 Pack
ZEN$38.119 rev
ZEN Sports Balm with Narayani Oil- Cramps Backaches and Other Workout & Exercise Injuries Fast-Acting (Pack of 3)
ZEN$35.33280 rev
Hearth & Homestead Whipped Beef Tallow for Skin & Face - 100% Grass Fed Eczema Cream & Body Butter - Organic Olive Oil Calendula & Rose - Lotion & Hand Moisturizer for Dry Skin Unscented 1.3oz
Hearth and Homestead$29.0714,086 rev
ZEN Sports Balm with Narayani Oil- Soothes Cramps Backaches and Other Workout & Exercise Injuries Fast-Acting - 1.1 lbs (Pack of 1)
ZEN$120.00280 rev
Trending
90-day click momentumZEN Womens Relief Balm Soothing Aromatherapy Balm with Jasmine & 11 Essential Oils for Relaxation & Comfort (Pack of 5)
ZEN$54.944.3★
ZEN Hemp Balm Fast-Acting Cooling Comfort for Muscle & Joint Relief 3 Pack
ZEN$38.114.5★
Medical Miracles| Hemp 1000 Mg Salve | Ideal for Hips Joints Neck Back Elbows Fingers Hands Knees| Pack of 2
Medical Miracles$79.284.3★
Natural Hemp Cream - Maximum Strength Gel - Hemp Cream with Arnica MSM Glucosamine Menthol Aloe Turmeric Boswellia - Fast Absorption Non-Greasy Lightweight - Advanced Formula - 4 oz
Arvesa$19.134.3★
Dr. Bronners - Organic Magic Balm - Arnica-Menthol Made w/Organic Beeswax & Hemp Oil Moisturizes & Soothes Hands Face & Body (2 oz 2-Pack)
Dr. Bronner's$26.024.7★
What buyers say about cbd stick
What buyers praise and complain about, mined from review topics.What buyers love
“Great product I've order multiple times quality is consistent”
“Light smell”
“It works beautifully”
“Reduced joint pain”
“reasonably priced”
“absorbable”
“great product for easing muscle pain”
“Just as advertised”
“My face has a wonderful glow”
“This balm is light”
What buyers complain about
“causes skin irritation”
“Funky smell to it”
“Expensive”
“No pain relief”
“Didn't Work For Me”
“Small jar”
“Dried up my skin”
“was rough a bit”
“Does not work as advertised”
“not as good as some I have used”
Top return reasons
Common questions
- Is cbd stick profitable to sell on Amazon United States?
- The niche generates $46K/yr across 22 tracked products. 90-day search growth is +11.7%. Flapen's verdict: Skip it (48/100).
- How competitive is the cbd stick niche?
- 13 brands and 22 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in cbd stick?
- Top complaints mined from reviews: Allergies, Smell, Value For Money. The return rate is 0.8%.
- When does demand for cbd stick peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the cbd stick niche?
- Listings span $15.15–$187.73; the average listing price is $45.46 (sweet spot $15–$100). The average incumbent carries 2,662 reviews — the moat a new listing must climb.