Is cbd roll on profitable to sell on Amazon United States?

The niche generates $118K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.0%. Flapen's verdict: Worth a look (62/100).

How competitive is the cbd roll on niche?

20 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in cbd roll on?

Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.3%.

When does demand for cbd roll on peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cbd roll on niche?

Listings span $13.39–$74.57; the average listing price is $31.58 (sweet spot $15–$100). The average incumbent carries 373 reviews — the moat a new listing must climb.

cbd roll on

Worth a look

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.58

avg listing price — sweet spot $15–$100

Price range

Great$13.39–$74.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great54%

top-5 brand share — no brand owns this niche

Review moat

Great373.04

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Growth

Okay+11.0%

90-day search growth — must beat 0% to launch

Market size

Okay$118K

$118K/yr · 101K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, cbd roll on is a $118K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 62/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

cbd roll on market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: $126K–$158K; units × avg price
Conversion rate: 3.7%
Avg BSR: #1,048
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 6.5%
Avg brand age: 59 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 falling

Sellers

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

48%

Top 20: 95%

Open market

40%

InMotion Hemp17%
POWERED X PLANTS13%
Medical Miracles10%
Hemp Emu8%
BIOXPRESSEASE7%
Scientific Solutions Global6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cbd roll on search terms

cbd roll on39K/yr +11.9%3.5% conv.
hemp roll on pain relief16K/yr +34.0%4.7% conv.
hemp pain relief roll on6K/yr +25.3%2.7% conv.
cbd stick7K/yr +8.2%1.5% conv.
cbd roller8K/yr +4.0%3.3% conv.
cbd rollon5K/yr +4.8%4.4% conv.
hemp roll on6K/yr +5.0%8.6% conv.
uncle buds roll on pain relief3K/yr +7.1%1.4% conv.
cbd oil roll on3K/yr +26.2%2.6% conv.
cbd clinic pain relief stick3K/yr -10.9%1.9% conv.

All search terms

Top cbd roll on products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

InMotion Hemp Roll On for Pain Relief Fast Acting Dual Action Formula Roll On Hemp Oil with Menthol & Boswellia for Muscle Joint Back Knee Odorless Non-Greasy Made in USA

InMotion Hemp$31.314.4★893 rev

Hemp Oil Roll On - Menthol Rub with Boswellia & Arnica - 12 000mg Extra Strength Oil for Muscle Discomfort by Powered X Plants - Pack of 2 3 fl.oz.

POWERED X PLANTS$34.874.5★184 rev

Hemp Emu - Hemp Roll On Gel - Muscle Rub for Back & Joint Discomfort - Soothing Gel with Organic Hemp Oil Emu Oil Menthol Eucalyptus Aloe Vera

Hemp Emu$21.884.4★305 rev

Fast-Acting Hemp Pain Relief Roll-On Cooling Menthol Formula for Muscle Joint & Back Comfort Non-Greasy Topical Gel Made in USA

BIOXPRESSEASE$13.394.5★13 rev

Medical Miracles New Hemp Oil Roll On - Ideal for Muscles Hips Joints Neck Back Elbows Fingers Hands and Knees (1500mg Roll-On)

Medical Miracles$46.603.8★361 rev

Newest

by launch date

Kozo Nano Hemp Roll-On for Muscle & Joint Relief Fast Absorbing Hemp Oil Extract with Nano Technology Topical Roll-On Made in USA (3fl. oz/90ml)

KOZO$35.479 rev

6mo ago

Fast-Acting Hemp Pain Relief Roll-On Cooling Menthol Formula for Muscle Joint & Back Comfort Non-Greasy Topical Gel Made in USA

BIOXPRESSEASE$13.3913 rev

6mo ago

TXLSC LLC BioRelief Nighttime Maximum Strength Hemp Pain Relief Roll-On Gel w/Soothing Lavender Scent Overnight Cooling Menthol for Muscle & Joints No-Mess Fast-Absorbing Topical Pain Relief

TXLSC LLC$14.3872 rev

10mo ago

Charlottes Web Active Recovery Muscle & Joint Pain Relief Stick 1oz

Charlotte's Web$22.8442 rev

1y ago

Hemp Emu - Hemp Roll On Gel - Muscle Rub for Back & Joint Discomfort - Soothing Gel with Organic Hemp Oil Emu Oil Menthol Eucalyptus Aloe Vera

Hemp Emu$21.88305 rev

2y ago

What buyers say about cbd roll on

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency23%

“works well”

Quality-Overall15%

“Best quality”

Joint Pain7%

“Great with joint pains”

Ease Of Use7%

“Easy to use”

Smell6%

“It's a nice fragrance”

Ease Of Application5%

“Like the ease of application”

Value For Money5%

“And the best part is its not that expensive”

Muscle Pain Relief4%

“I'm recommend to everyone with muscle pain and cramps”

Advertised Vs Actual Product4%

“Item performs as advertised”

Absorbency2%

“Absorbs pretty well”

What buyers complain about

Functionality-Overall19%

“It doesnt do much good”

Smell17%

“This product it has a very strong & strange odor”

Value For Money11%

“Waste of Money”

Pain Relief-Overall7%

“shoulder that causes pain”

Advertised Vs Actual Product4%

“Product misrepresented”

Quality-Overall3%

“Junk”

Oily/Greasy3%

“Didnt have as much hemp oil in it as I expected”

Strength3%

“Sent is to strong”

Adhesion/Stickiness3%

“it's remains very sticky for quite a long time”

Skin Health2%

“it doesnt rurn your skin like the others do”

Top return reasons

Smell27%

Functionality-Overall19%

Advertised Vs Actual Product17%

Joint Pain5%

Ingredients-Overall5%

Leak-Proof4%

Defective Material/Parts4%

Skin Health3%