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Cbd Oil

Pass

Cbd Oil scores 65 out of 100, a Pass. Shoppers spend an estimated $815K a year here, demand is soft, at -9.8% this quarter, and an estimated 0.1% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$815K/yr885K searches / yr
90-day growth
-9.8%search demand this quarter
Competition
46%top-5 click share · 21 brands · 48 sellers

Flapen Score

Cbd Oil against its category

The dotted line is the Health & Household average. Past it, Cbd Oil is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cbd Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Cbd Oil 885K times last year and spent an estimated $815K. The top 5 brands take 59% of clicks. Demand peaks in Jan–Feb–Mar–Dec. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 885K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $815K a year.

Searches, last 12 months
885K
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
4.0%
Market size, estimated
$815Ka year
Peak month
January2.6× the quietest month
Top search term
cbd oil510K searches a year

02 · Price

A sale here is worth $23.29.

Listings sell for $23.29 on average, from $7.63 to $79.44. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At $23.29 that is $23K to $29K a year per listing.

Average price
$23.29inside the $15 to $100 sweet spot
Price range
$7.63–$79.44
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
$23K–$29K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #122 within Essential Fatty Acids. It carries 3,007 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
7.9%
Average rank
#122in Essential Fatty Acids
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
3,007per listing
Listings tracked
29

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
68 months

Products

Top Cbd Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

48

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

46%

Top 20: 88%

Open market

36%

  • Brand 127%
  • Brand 212%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Cbd Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Cbd Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cbd oil510K/yr
  • hemp oil151K/yr
  • hemp oil for pain relief37K/yr
  • cbd drops24K/yr
  • cbd tincture22K/yr
  • cannabis oil18K/yr
  • cbd oil for pain21K/yr
  • thc oil14K/yr
  • hemp oil for humans4K/yr
  • hemp oil organic13K/yr

Reviews and returns

What reviews say buyers love and hate about Cbd Oil

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Soothing/Teething”
29%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Does not work well”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Cbd Oil questions

Answered from the same tracked data.