cbd oil
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$23.29avg listing price — sweet spot $15–$100
Price range
Great$7.63–$79.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Great59%top-5 brand share — no brand owns this niche
Market size
Good$815K$815K/yr · 885K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,007avg incumbent reviews — the moat a new listing must climb
Growth
Bad-9.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, cbd oil is a $815K/yr Amazon United States market (885K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Mar–Dec. Verdict: Worth a look — 65/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
cbd oil market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- $699K–$932K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 7.9%
- Avg brand age
- 68 months
- Avg seller age
- 155 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
48
Top-5 brand share
59%
Top 20: 99%
Top-5 click share
46%
Top 20: 88%
Open market
36%
- GORNVB27%
- Manitoba Harvest12%
- Carlyle9%
- Arvesa6%
- GreenIVe6%
- CHARLIE & BUDDY5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Dec · busiest ÷ quietest = 2.6×
Top cbd oil search terms
- cbd oil510K/yr
- hemp oil151K/yr
- hemp oil for pain relief37K/yr
- cbd drops24K/yr
- cbd tincture22K/yr
- cannabis oil18K/yr
- cbd oil for pain21K/yr
- thc oil14K/yr
- hemp oil for humans4K/yr
- hemp oil organic13K/yr
Top cbd oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
(2-Pack) High Potency Hemp Oil - Maximum Strength Immune System Support Focus Calm Relaxation Mood Pure Extract Organic Vegan Non-GMO
GORNVB$15.974.3★972 rev
(4-Pack) High Potency Hemp Oil - Maximum Strength Immune System Support Focus Calm Relaxation Mood Pure Extract Organic Vegan Non-GMO
GORNVB$27.304.3★972 rev
Carlyle Hemp Seed Oil 925 000 mcg | High Potency | Contains Omega 3 6 9
Carlyle$7.634.4★574 rev
Hemp Cream - Maximum Strength - Natural Hemp Oil Extract Gel Rub with MSM - Glucosamine - Arnica - Turmeric - Maximum Strength - Formulated in USA - 3.9 oz
Arvesa$19.354.4★3,070 rev
Just Hemp Foods All Natural Hemp Seed Oil Cold Pressed Cold Filtered 12g of Omega 3 & 6 Per Serving 16.9 Fl Oz
Manitoba Harvest$12.094.7★2,663 rev
Newest
by launch date
2 Pack m Oil Drops for Pain Relief Anxiety Skin - High Potency Strength Organic Hemp Tincture - Natural m Oils Extract-m Supplements Vegan Non-GMO
SUOOCH$22.3310 rev
Drloton m Oil Drops High Potency - 2 000 000 Maximum Strength Organic m Tincture for Pain Relief Skin Anxiety- Natural m Oils Extract-m Supplements Vegan Non-GMO 2 Pack
Drloton$22.397 rev
Hemp Oil Drops (2 Pack)
WACHRAY$22.006 rev
ziehooGe Hemp Oil Organic Extract - Maximum Strength 100% Natural Drops 2 Pack
ziehooGe$21.0014 rev
Hemp Oil Drops for Sleep Pain Anxiety High Potency Maximum Strength Organic Hemp Oils Extract Relief Good MoodNatural Hemp Oil - C02 Extraction Organic Vegan Non-GMO(3-Pack)
RiRywony Health$25.266 rev
Trending
90-day click momentumDrloton m Oil Drops High Potency - 2 000 000 Maximum Strength Organic m Tincture for Pain Relief Skin Anxiety- Natural m Oils Extract-m Supplements Vegan Non-GMO 2 Pack
Drloton$22.394.4★
Hemp Oil Drops (2 Pack)
WACHRAY$22.003.5★
2 Pack m Oil Drops for Pain Relief Anxiety Skin - High Potency Strength Organic Hemp Tincture - Natural m Oils Extract-m Supplements Vegan Non-GMO
SUOOCH$22.334.0★
Hemp Oil Drops for Sleep Pain Anxiety High Potency Maximum Strength Organic Hemp Oils Extract Relief Good MoodNatural Hemp Oil - C02 Extraction Organic Vegan Non-GMO(3-Pack)
RiRywony Health$25.262.5★
ziehooGe Hemp Oil Organic Extract - Maximum Strength 100% Natural Drops 2 Pack
ziehooGe$21.004.5★
What buyers say about cbd oil
What buyers praise and complain about, mined from review topics.What buyers love
“Calming”
“Excellent quality”
“reasonably priced”
“Love the taste”
“Pleasant smell”
“This cream works well”
“Great for dogs”
“Sleep better”
“Like the product”
“Strong stuff”
What buyers complain about
“Does not work well”
“Not good taste”
“Dog began vomiting and diarrhea”
“Not a good value at all”
“Didnt help the pain”
“It has a disgusting odor”
“this does not show up”
“Allergic reaction”
“It did not promote sleep for me”
“Theyre short”
Top return reasons
Common questions
- Is cbd oil profitable to sell on Amazon United States?
- The niche generates $815K/yr across 29 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (65/100).
- How competitive is the cbd oil niche?
- 21 brands and 48 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in cbd oil?
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Indigestion. The return rate is 0.1%.
- When does demand for cbd oil peak?
- Demand peaks in Jan–Feb–Mar–Dec; the busiest month runs 2.6× the quietest.
- What does it cost to enter the cbd oil niche?
- Listings span $7.63–$79.44; the average listing price is $23.29 (sweet spot $15–$100). The average incumbent carries 3,007 reviews — the moat a new listing must climb.