cbd cream
Launch itA $3.6M/yr market growing +15.1% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 6% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 1.5M searches
Avg price
Incredible$27.87avg listing price — sweet spot $15–$100
Price range
Incredible$14.58–$88.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Growth
Okay+15.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,181.19avg incumbent reviews — the moat a new listing must climb
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, cbd cream is a $3.6M/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 94% of demand. Verdict: Launch it — 67/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 125K–150K
- avg 4,000–5,000/product
- Revenue / yr
- $3.5M–$4.2M
- units × avg price
- Launch success
- —
- 1 of 2 new (360d)
- Conversion rate
- 8.5%
- Avg BSR
- #406
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.2%
- Avg brand age
- 61 months
- Avg seller age
- 135 days
Competition
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
27
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
53%
Top 20: 94%
Open market
3%
- Hempvana68%
- Arvesa11%
- BulbHead8%
- 5kind clinical skincare4%
- Healpark4%
- Premium Hemp Extract Daily3%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +15.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.8×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 26 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hempvana Lidocaine 5% Relief Cream Maximum Strength Targeted Long-Lasting Relief Strong Cream Numbs Irritated Nerves for Fast Anorectal Relief Non-Greasy.
Hempvana$20.004.3★6,013 rev
Hempvana Maximum Strength Relief Cream. Hemp Seed Oil for Muscles & Joints AS SEEN ON TV Odor-Free Non-Greasy Long-Lasting Relief
Hempvana$19.964.4★2,045 rev
Hempvana Arthritis Pain Relief Gel Ultra-Strength for Arthritis in Muscles & Joints. Enriched with Hemp Seed Oil AS SEEN ON TV. Non-Greasy. Targeted Long-Lasting Relief. Works Fast 3 Oz.
Hempvana$18.944.3★2,442 rev
BulbHead As Seen On TV Hempvana Original Relief Cream Maximum Strength The Hemp Cream for Muscle Joint Back Knee Shoulder Neck Elbow Hand Foot
BulbHead$19.904.2★7,846 rev
Hempvana Platinum 5% Lidocaine Relief Cream Maximum Strength AS SEEN ON TV Strongest Cream Numbs Irritated Nerves for Fast Relief Non-Greasy. Targeted Long-Lasting Relief. Enriched with Hemp
Hempvana$40.114.1★376 rev
Newest
by launch date
Hemp Cream - Maximum Strength Lotion - Gel with Arnica Glucosamine MSM Menthol Aloe Vera Hemp Oil Turmeric - Fast Absorption Long-Lasting Non-Greasy Pleasant Scent Lightweight - 4.1 OZ
Arvesa$14.58103 rev
Hempvana Epsom Salt Maximum Strength Pain Relief Cream w/ Hemp Seed Oil
Hempvana$24.1449 rev
Hempvana Platinum 5% Lidocaine Relief Cream Maximum Strength AS SEEN ON TV Strongest Cream Numbs Irritated Nerves for Fast Relief Non-Greasy. Targeted Long-Lasting Relief. Enriched with Hemp
Hempvana$40.11376 rev
Hempvana Platinum Lidocaine Ultra-Strength Relief Cream 4X Hemp Numbs Aggravated Nerves Long-Lasting Relief for Back Knees Shoulders & More. AS SEEN ON TV. Odor-Free Non-Greasy. Works Fast
Hempvana$39.93323 rev
Hempvana Platinum Ultra-Strength Nerve Relief Cream w/100% Pure Hemp Seed Oil AS-SEEN-ON-TV Relieves Nerve Pain Shooting Pain Tingling Muscle Cramps Joint Pain Tingling Crawling Sensations
Hempvana$39.81151 rev
Trending
90-day click momentumHempvana Epsom Salt Maximum Strength Pain Relief Cream w/ Hemp Seed Oil
Hempvana$24.143.9★
Hemp Cream - Maximum Strength Lotion - Gel with Arnica Glucosamine MSM Menthol Aloe Vera Hemp Oil Turmeric - Fast Absorption Long-Lasting Non-Greasy Pleasant Scent Lightweight - 4.1 OZ
Arvesa$14.584.2★
Hempvana Arthritis Pain Relief Gel Ultra-Strength for Arthritis in Muscles & Joints. Enriched with Hemp Seed Oil AS SEEN ON TV. Non-Greasy. Targeted Long-Lasting Relief. Works Fast 3 Oz.
Hempvana$18.944.3★
Medical Miracles Hemp Relief Cream - Ideal Relief for Muscles HIPS Joints Neck Back Elbows Fingers Hands Knees (6000mg) New 4 OZ Size.
Medical Miracles$88.703.9★
Hempvana Cream Ultra Strength Lidocaine Relief of Sore Muscles AS SEEN ON TV Achy Knees and More. Odor-Free & Enriched with Hemp Seed Oil
Hempvana$20.104.3★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“was very effective”
“Excellent product that exceeded my expectations”
“Mild smell”
“Good pain relieving cream”
“Reduced joint pain”
“As advertised”
“reasonably priced”
“Great for sore muscles”
“Easy Peasy”
“Sleeping better”
What buyers complain about
“Poor Performance”
“No Pain Relief”
“heavy smell”
“Too expensive”
“False advertisement”
“It did absolutely nothing on arthritic joints”
“Poor Quality Control”
“doesnt last”
“Not very strong”
“the itchy rash it causes”
Top return reasons
Common questions
- Is cbd cream profitable to sell on Amazon United States?
- The niche generates $3.6M/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.1%. Flapen's verdict: Launch it (67/100).
- How competitive is the cbd cream niche?
- 9 brands and 27 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in cbd cream?
- Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Smell. The return rate is 0.2%.
- When does demand for cbd cream peak?
- Demand is steady year-round — the busiest month runs 1.8× the quietest.
- What does it cost to enter the cbd cream niche?
- Listings span $14.58–$88.70; the average listing price is $27.87 (sweet spot $15–$100). The average incumbent carries 4,181 reviews — the moat a new listing must climb.
Related niches in Health & Household
- 74freestyle libre 3Launch it
- 75purepod produce cleanerWorth a look
- 75baseball goodie bagsLaunch it
- 75snow cone cupsWorth a look
- 75ice packLaunch it
- 75premier protein shakeLaunch it