Is cbd profitable to sell on Amazon United States?

The niche generates $2.0M/yr across 71 tracked products. 21 of 39 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (74/100).

How competitive is the cbd niche?

32 brands and 635 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in cbd?

Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Taste-Overall. The return rate is 0.0%.

When does demand for cbd peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the cbd niche?

Listings span $7.63–$41.14; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 2,140 reviews — the moat a new listing must climb.

cbd

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Market size

Great$2.0M

$2.0M/yr · 2.8M searches

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$21.16

avg listing price — sweet spot $15–$100

Competition

Great28%

top-5 click share — an open shelf

Price range

Great$7.63–$41.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,140.07

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Quality Gap Out of Stock

According to Flapen's Amazon United States niche tracking, cbd is a $2.0M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 74/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

cbd market data

Units sold / yr: 80K–100K; avg 750–1,000/product
Revenue / yr: $1.7M–$2.1M; units × avg price
Conversion rate: 3.4%
Avg BSR: #530
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 28.8%
Avg brand age: 47 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

635

Top-5 brand share

41%

Top 20: 91%

Top-5 click share

28%

Top 20: 59%

Open market

53%

Healthergize10%
Purganic10%
VitaGrade8%
LUCKCHAN7%
MaxHemp6%
GORNVB6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top cbd search terms

cbd983K/yr -5.5%1.2% conv.
cbd gummies747K/yr -14.9%2.6% conv.
thc gummies401K/yr -8.8%1.1% conv.
hemp gummies229K/yr -7.6%6.0% conv.
hemp gummies for sleep53K/yr +13.7%7.4% conv.
cbd gummy43K/yr -10.3%2.0% conv.
cannabis gummies36K/yr -0.7%1.4% conv.
delta 9 gummies thc for adults36K/yr -6.3%0.9% conv.
hemp gummies for pain30K/yr +11.3%4.8% conv.
cbd sleep35K/yr -13.2%1.2% conv.

All search terms

Top cbd products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Purganic Hemp Gummies - Made in USA - 100% Natural and Tasty Fruit Flavors - 100ct

Purganic$26.744.2★1,595 rev

Hemp Gummies - Zero Sugar - Extra Strength for Peace & Relaxation - Infused with Hemp Oil Ashwagandha L-Theanine - Tasty Relaxation Supplement - Natural Relief - 90 Ct - Formulated in USA

VitaGrade$16.063.8★228 rev

(2-Pack) High Potency Hemp Oil - Maximum Strength Immune System Support Focus Calm Relaxation Mood Pure Extract Organic Vegan Non-GMO

GORNVB$15.974.3★972 rev

Omega Gummies for Adults High Potency Advanced Extra Strength Supplement

TOPCAPAK$15.874.0★27 rev

Omega Gummies for Adults Vegan (1 Packs

MaxHemp$16.823.8★34 rev

Newest

by launch date

Hemp Gummies for Sleep Pain Anxiety (1 Pack) - High Potency Advanced Extra Strength with Pure Natural Hemp Oil Best Hmp Gummies for Adults - Low Sugar

letollhold$14.646 rev

1mo ago

3 Packs Hemp Gummies for Sleep Pain Anxiety Relaxation and Peace High Potency Edible Gummies Extra Strength Organic Hemp Oil Extract Vegan Bear Gummy - 240 Counts Candy

RiRywony Health$28.6410 rev

2mo ago

(1 Packs) Hemp Gummies High Potency for Sleep Pain Anxiety- Pure Extra Strength Organic Hmp Oil Gummies - 100% Natural Bear Hemp Gummy for Adults

LUCKCHAN$16.0622 rev

2mo ago

WACHRAY Hemp Gummies for Sleep Anxiety Pain Inflammation Relief Chewable High Potency Premium Ultra Strength Organic 100% Natural Hemp Gummy Low Sugar for Adults 2 Packs

WACHRAY$25.8120 rev

3mo ago

(1 Packs) Hemp Gummies Extra Strength for Pain Sleep Anxiety - High Potency Pure Organic Hmp Oil Extract Supplement - 100% Natural Advanced Hemp Gummy - Vegan Non

MOSRAY$13.624 rev

3mo ago

What buyers say about cbd

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall18%

“Good Taste”

Sleep Quality17%

“Help with sleep”

Quality-Overall7%

“Great Quality & Extra Strength Works”

Value For Money4%

“Great value”

Flavor4%

“Flavor is yummy”

Soothing Effect4%

“It helps me relax”

Stress/Anxiety4%

“Perfect for anxiety”

Soothing/Teething3%

“Calming”

Efficiency3%

“They are very effective”

Advertised Vs Actual Product2%

“as advertised”

What buyers complain about

Functionality-Overall16%

“Not effective at all”

Sleep Quality11%

“No sleep”

Taste-Overall10%

“taste gross”

Value For Money6%

“Not worth it”

Advertised Vs Actual Product3%

“False Advertising”

Ingredients-Overall3%

“My concern is for ingredients”

Pain Relief-Overall3%

“No help with pain”

Strength2%

“Not very strong”

Dosage2%

“some may only need the dosage”

Stress/Anxiety2%

“I dont think it reduces stress perfectly”

Top return reasons

Functionality-Overall47%

Smell18%

Advertised Vs Actual Product7%

Pain Relief-Overall5%

Certifications2%

Size-Overall2%

Moist/Dry2%

Quality-Overall2%

Vitamin1%

Strength1%

Common questions

Is cbd profitable to sell on Amazon United States?: The niche generates $2.0M/yr across 71 tracked products. 21 of 39 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Worth a look (74/100).
How competitive is the cbd niche?: 32 brands and 635 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in cbd?: Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Taste-Overall. The return rate is 0.0%.
When does demand for cbd peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the cbd niche?: Listings span $7.63–$41.14; the average listing price is $21.16 (sweet spot $15–$100). The average incumbent carries 2,140 reviews — the moat a new listing must climb.

cbd