Cbd
PassCbd scores 74 out of 100, a Pass. Shoppers spend an estimated $2.0M a year here, demand is soft, at -8.6% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 74 / 100Top 1% of 14,768 Health & Household niches · +25 vs the category median of 4974
- Market size
- $2.0M/yr2.8M searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 28%top-5 click share · 32 brands · 635 sellers
Flapen Score
Cbd against its category
The dotted line is the Health & Household average. Past it, Cbd is stronger. Inside it, weaker.
Market
The Cbd market on Amazon at a glance
Shoppers on Amazon United States searched for Cbd 2.8M times last year and spent an estimated $2.0M. The top 5 brands take 41% of clicks. Flapen scores it 74 out of 100, a Pass.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.0M a year.
- Searches, last 12 months
- 2.8M
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 3.4%
- Market size, estimated
- $2.0Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- cbd983K searches a year
02 · Price
A sale here is worth $21.16.
Listings sell for $21.16 on average, from $7.63 to $41.14. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 750 to 1,000 of them. At $21.16 that is $16K to $21K a year per listing.
- Average price
- $21.16inside the $15 to $100 sweet spot
- Price range
- $7.63–$41.14
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $16K–$21K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #530 within Essential Fatty Acids. It carries 2,140 reviews at 3.92 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 28.8%
- Average rank
- #530in Essential Fatty Acids
- Average rating
- 3.92 starsAmazon United States average 4.42 stars
- Average reviews
- 2,140per listing
- Listings tracked
- 71
04 · Newcomers
21 of last year's 39 launches cleared the first-year sales bar.
39 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 39
- Successful launches
- 21Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Cbd products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 28% of clicks. An open shelf where new products get seen.
Brands
32 falling
Sellers
635
Top-5 brand share
41%
Top 20: 91%
Top-5 click share
28%
Top 20: 59%
Open market
53%
- Brand 110%
- Brand 210%
- Brand 38%
- Brand 47%
- Brand 56%
- Brand 66%
Demand
Cbd search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Cbd search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cbd983K/yr
- cbd gummies747K/yr
- thc gummies401K/yr
- hemp gummies229K/yr
- hemp gummies for sleep53K/yr
- cbd gummy43K/yr
- cannabis gummies36K/yr
- delta 9 gummies thc for adults36K/yr
- hemp gummies for pain30K/yr
- cbd sleep35K/yr
Reviews and returns
What reviews say buyers love and hate about Cbd
We read the reviews and the return reasons for every product selling here.
“Not effective at all”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cbd questions
Answered from the same tracked data.









