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Cayenne Pepper Capsules

Pass

Cayenne Pepper Capsules scores 69 out of 100, a Pass. Shoppers spend an estimated $1.2M a year here, demand is soft, at -17.2% this quarter, and an estimated 0.0% of orders come back.

Flapen Score
69
69 / 100
Top 2% of 14,768 Health & Household niches · +20 vs the category median of 49
Market size
$1.2M/yr608K searches / yr
90-day growth
-17.2%search demand this quarter
Competition
42%top-5 click share · 31 brands · 51 sellers

Flapen Score

Cayenne Pepper Capsules against its category

The dotted line is the Health & Household average. Past it, Cayenne Pepper Capsules is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cayenne Pepper Capsules market on Amazon at a glance

Shoppers on Amazon United States searched for Cayenne Pepper Capsules 608K times last year and spent an estimated $1.2M. The top 5 brands take 45% of clicks. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 608K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.2M a year.

Searches, last 12 months
608K
Growth, 90 days vs prior 90
-17.2%
Conversion, latest week
10.4%
Market size, estimated
$1.2Ma year
Peak month
January1.7× the quietest month
Top search term
cayenne pepper capsules398K searches a year

02 · Price

A sale here is worth $19.75.

Listings sell for $19.75 on average, from $7.89 to $35.38. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,500 to 2,000 of them. At $19.75 that is $30K to $40K a year per listing.

Average price
$19.75inside the $15 to $100 sweet spot
Price range
$7.89–$35.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
1,500–2,000
Revenue per listing a year
$30K–$40K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #78 within Cayenne. It carries 992 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#78in Cayenne
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
992per listing
Listings tracked
38

04 · Newcomers

11 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
11Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cayenne Pepper Capsules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

31 rising

Sellers

51

Top-5 brand share

45%

Top 20: 90%

Top-5 click share

42%

Top 20: 83%

Open market

50%

  • Brand 114%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Cayenne Pepper Capsules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Prime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Cayenne Pepper Capsules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cayenne pepper capsules398K/yr
  • cayenne pepper supplements82K/yr
  • cayenne pepper pills24K/yr
  • organic cayenne pepper capsules17K/yr
  • cayenne pepper supplement13K/yr
  • cheyenne pepper supplement13K/yr
  • cayenne pepper capsules organic21K/yr
  • cyan pepper capsules9K/yr
  • cayenne supplement6K/yr
  • cayenne capsules6K/yr

Reviews and returns

What reviews say buyers love and hate about Cayenne Pepper Capsules

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Quality-Overall”
7%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“False advertising”
A buyer, on “Advertised Vs Actual Product”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cayenne Pepper Capsules questions

Answered from the same tracked data.