Cavity Toothpaste

Shoppers searched for this 123K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.5% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $117K a year.

Searches, last 12 months

123K

Growth, 90 days vs prior 90

+4.9%

Conversion, latest week

7.5%

Market size, estimated

$117Ka year

Top search term

cavity toothpaste43K searches a year

Listings sell for $12.61 on average, from $2.69 to $26.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.61 that is $3K to $6K a year per listing.

Average price

$12.61under the $15 to $100 sweet spot

Price range

$2.69–$26.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.3%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Toothpaste. It carries 14,662 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#79in Toothpaste

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

14,662per listing

Listings tracked

27

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

66 months