Cavity Repair Toothpaste
MaybeAn estimated 0.3% of orders come back. But demand is soft, at -15.3% this quarter, so Cavity Repair Toothpaste is a Maybe.
- Flapen Score
- 53 / 100Top 32% of 14,768 Health & Household niches · +4 vs the category median of 4953
- Market size
- $387K/yr353K searches / yr
- 90-day growth
- -15.3%search demand this quarter
- Competition
- 65%top-5 click share · 14 brands · 61 sellers
Flapen Score
Cavity Repair Toothpaste against its category
The dotted line is the Health & Household average. Past it, Cavity Repair Toothpaste is stronger. Inside it, weaker.
Market
The Cavity Repair Toothpaste market on Amazon at a glance
Shoppers on Amazon United States searched for Cavity Repair Toothpaste 353K times last year and spent an estimated $387K. The top 5 brands take 66% of clicks. Demand peaks in May–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 6.0% of those searches ended in a purchase.
Shoppers searched for this 353K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $387K a year.
- Searches, last 12 months
- 353K
- Growth, 90 days vs prior 90
- -15.3%
- Conversion, latest week
- 6.0%
- Market size, estimated
- $387Ka year
- Peak month
- November2.5× the quietest month
- Top search term
- cavity reversing toothpaste95K searches a year
02 · Price
A sale here is worth $18.30.
Listings sell for $18.30 on average, from $5.11 to $68.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $18.30 that is $14K to $18K a year per listing.
- Average price
- $18.30inside the $15 to $100 sweet spot
- Price range
- $5.11–$68.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $14K–$18K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #192 within Toothpaste. It carries 10,889 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #192in Toothpaste
- Average rating
- 4.43 starsAmazon United States average 4.42 stars
- Average reviews
- 10,889per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Cavity Repair Toothpaste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CAREDO Cavity Reversal Hydroxyapatite Toothpaste for Adults Cavity Tooth Filler as Home Cavity Repair Fluoride Free Reverse Cavities Treatment for Tooth Decay Repair Remineralizing Repair 3.52OZ
- Price
- $26.61
- Rating
- 4.2/5
- Reviews
- 1,515
- Age
- 7y ago

Boka Fluoride Free Toothpaste Nano Hydroxyapatite Toothpaste Appropriate for Sensitive Teeth - for Adult Oral Care - Ela Mint Flavor 4 Fl Oz 1Pk
- Price
- $11.57
- Rating
- 4.5/5
- Reviews
- 59,113
- Age
- 6y ago

Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free Whitening* Rod Shaped nHA Xylitol Toothpaste for Adults Enamel Care* Sensitive Teeth* SLS Free Mint 4oz (USA Made) Package May Vary
- Price
- $11.72
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 1y ago

Dr. Glow Adult Cavity Repair Toothpaste Cavity Reversing Hydroxyapatite Toothpaste Cavity Filler for Tooth Remineralization Tooth Decay Treatment Repair Enamel Repair Cavity Remover Fluoride Free
- Price
- $19.72
- Rating
- 4.4/5
- Reviews
- 711
- Age
- 3y ago

Davids Hydroxi Fluoride Free Nano Hydroxyapatite Toothpaste for Remineralizing Sensitive Support Whitening Antiplaque SLS Free Natural Peppermint 4oz Made in USA
- Price
- $9.63
- Rating
- 4.4/5
- Reviews
- 20,667
- Age
- 2y ago
Trending
estimated 90-day click momentum
Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 2.3 Ounces
- Price
- $5.11
- Rating
- 4.6/5
- Reviews
- 826
- Age
- 6mo ago

9.9% Hydroxyapatite Toothpaste - 2 Pack Protects Enamel and Strengthens Teeth Cleans and Cares for Oral Health Freshens Breath Non-Irritating Natural and Safe 8.46 Oz
- Price
- $14.60
- Rating
- 4.4/5
- Reviews
- 1,397
- Age
- 1y ago

Dentagum Remineralizing Gum with Nano-Hydroxyapatite & Xylitol SugarFree Chewing Gum for Enamel Repair Cavity Protection & Receding Gums 60 Pieces
- Price
- $31.46
- Rating
- 4.4/5
- Reviews
- 649
- Age
- 11mo ago

LAB52 Kids Oral Spray Toddler Toothpaste Helper for Cavity Repair and Fresh Breath Children Anticavity with Fluoride Free for Newborn to Preschoolers Xylitol Grape Flavor
- Price
- $17.12
- Rating
- 4.6/5
- Reviews
- 409
- Age
- 3y ago

CAREDO Cavity Repair Toothpaste Cure Tooth Cavities Dental Caries Remineralizing with Hydroxyapatite Toothpaste Treatment Tooth Decay for Adults Home School or Travel (New Flavor 100g*1) Grey White
- Price
- $25.62
- Rating
- 4.4/5
- Reviews
- 200
- Age
- 2y ago
Newest
by launch date
Sensodyne Pronamel Intensive Enamel Repair Toothpaste for Sensitive Teeth and Cavity Protection Whitening Toothpaste to Strengthen Enamel Arctic Breeze - 2.3 Ounces
- Price
- $5.11
- Rating
- 4.6/5
- Reviews
- 826
- Age
- 6mo ago

Cavity Protection Tooth Armor Liquid: Science-Backed Formula Strengthens Enamel with Remineralization Drops at-Home Tooth Enamel Support Stronger Teeth Hydroxyapatite 60 ml
- Price
- $19.43
- Rating
- 4.2/5
- Reviews
- 343
- Age
- 9mo ago

Dentagum Remineralizing Gum with Nano-Hydroxyapatite & Xylitol SugarFree Chewing Gum for Enamel Repair Cavity Protection & Receding Gums 60 Pieces
- Price
- $31.46
- Rating
- 4.4/5
- Reviews
- 649
- Age
- 11mo ago

9.9% Hydroxyapatite Toothpaste - 2 Pack Protects Enamel and Strengthens Teeth Cleans and Cares for Oral Health Freshens Breath Non-Irritating Natural and Safe 8.46 Oz
- Price
- $14.60
- Rating
- 4.4/5
- Reviews
- 1,397
- Age
- 1y ago

Mouthology 10% Nano Hydroxyapatite Toothpaste Fluoride Free Whitening* Rod Shaped nHA Xylitol Toothpaste for Adults Enamel Care* Sensitive Teeth* SLS Free Mint 4oz (USA Made) Package May Vary
- Price
- $11.72
- Rating
- 4.5/5
- Reviews
- 6,112
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
61
Est. top-5 brand share
66%
Top 20: 83%
Est. top-5 click share
65%
Top 20: 99%
Open market
17%
- Boka24%
- CAREDO23%
- --17%
- SENSODYNE PRONAMEL7%
- Dr. Glow7%
- Davids6%
- Open — no brand owns it (8 brands, 17%)
Demand
Cavity Repair Toothpaste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Oct, Nov · busiest ÷ quietest = 2.5×
Search terms
Top Cavity Repair Toothpaste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cavity reversing toothpaste95K/yr
- reverse cavities and tooth decay22K/yr
- cavity repair toothpaste22K/yr
- cavity reversal65K/yr
- tooth decay reversal27K/yr
- tooth repair toothpaste15K/yr
- repair toothpaste11K/yr
- organic cavity reversal6K/yr
- toothpaste for cavities repair12K/yr
- toothpaste cavity repair9K/yr
Reviews and returns
What reviews say buyers love and hate about Cavity Repair Toothpaste
We read the reviews and the return reasons for every product selling here.
“This product is NOT intended for oral use”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cavity Repair Toothpaste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









