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Cavilon Barrier Cream

Fail

The top 5 brands take 100% of clicks, so Cavilon Barrier Cream is a Fail.

Flapen Score
47
47 / 100
Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 49
Market size
$105K/yr31K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
94%top-5 click share · 3 brands · 38 sellers

Flapen Score

Cavilon Barrier Cream against its category

The dotted line is the Health & Household average. Past it, Cavilon Barrier Cream is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cavilon Barrier Cream market on Amazon at a glance

Shoppers on Amazon United States searched for Cavilon Barrier Cream 31K times last year and spent an estimated $105K. All 3 brands take every click. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 17.8% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $105K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
17.8%
Market size, estimated
$105Ka year
Top search term
cavilon barrier cream16K searches a year

02 · Price

A sale here is worth $18.80.

Listings sell for $18.80 on average, from $7.94 to $65.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 1,000 to 1,250 of them. At $18.80 that is $19K to $24K a year per listing.

Average price
$18.80inside the $15 to $100 sweet spot
Price range
$7.94–$65.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
1,000–1,250
Revenue per listing a year
$19K–$24K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #348 within Eczema, Psoriasis & Rosacea Care. It carries 793 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#348in Eczema, Psoriasis & Rosacea Care
Average rating
4.24 starsAmazon United States average 4.42 stars
Average reviews
793per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 86 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
86 months

Products

Top Cavilon Barrier Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

38

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 153%
  • Brand 243%
  • Brand 35%

Demand

Cavilon Barrier Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Cavilon Barrier Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cavilon barrier cream16K/yr
  • 3m cavilon durable barrier cream7K/yr
  • cavilon durable barrier cream4K/yr
  • cavilon cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Cavilon Barrier Cream

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Efficiency”
26%of negative reviews mention “Dilute/Watery”
0.5%of orders come back
“all it squirts out is that watery liquid”
A buyer, on “Dilute/Watery”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cavilon Barrier Cream questions

Answered from the same tracked data.