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Cauterizing Pen for Skin

Maybe

Search demand grew >1,000% this quarter. But shoppers spend an estimated $34K a year here, so Cauterizing Pen for Skin is a Maybe.

Flapen Score
60
60 / 100
Top 11% of 14,768 Health & Household niches · +11 vs the category median of 49
Market size
$34K/yr20K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
53%top-5 click share · 17 brands · 42 sellers

Flapen Score

Cauterizing Pen for Skin against its category

The dotted line is the Health & Household average. Past it, Cauterizing Pen for Skin is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cauterizing Pen for Skin market on Amazon at a glance

Shoppers on Amazon United States searched for Cauterizing Pen for Skin 20K times last year and spent an estimated $34K. The top 5 brands take 80% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
3.2%
Market size, estimated
$34Ka year
Top search term
cauterizing pen for skin11K searches a year

02 · Price

A sale here is worth $53.76.

Listings sell for $53.76 on average, from $13.75 to $278.43. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $53.76 that is $0 to $5K a year per listing.

Average price
$53.76inside the $15 to $100 sweet spot
Price range
$13.75–$278.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
1.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 35.2% of listings are out of stock. The average listing ranks #107 within Foot Health. It carries 2,074 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
84%
Out of stock, average day
35.2%
Average rank
#107in Foot Health
Average rating
4.02 starsAmazon United States average 4.42 stars
Average reviews
2,074per listing
Listings tracked
25

04 · Newcomers

12 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
12Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cauterizing Pen for Skin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

42

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

17%

  • Brand 136%
  • Brand 214%
  • Brand 312%
  • Brand 410%
  • Brand 57%
  • Brand 63%
  • Open — no brand owns it (11 brands, 17%)

Reviews and returns

What reviews say buyers love and hate about Cauterizing Pen for Skin

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
29%of negative reviews mention “Functionality-Overall”
1.0%of orders come back
“Not effective”
A buyer, on “Functionality-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cauterizing Pen for Skin questions

Answered from the same tracked data.