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Castrol Oil

Fail

The average product has 23,430 reviews to catch up to, so Castrol Oil is a Fail.

Flapen Score
45
45 / 100
Ranks 9,665 of 14,768 Health & Household niches · −4 vs the category median of 49
Market size
$120K/yr88K searches / yr
90-day growth
-3.3%search demand this quarter
Competition
70%top-5 click share · 16 brands · 60 sellers

Flapen Score

Castrol Oil against its category

The dotted line is the Health & Household average. Past it, Castrol Oil is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Castrol Oil market on Amazon at a glance

Shoppers on Amazon United States searched for Castrol Oil 88K times last year and spent an estimated $120K. The top 5 brands take 72% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 7.2% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $120K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-3.3%
Conversion, latest week
7.2%
Market size, estimated
$120Ka year
Peak month
July1.4× the quietest month
Top search term
castrol oil87K searches a year

02 · Price

A sale here is worth $18.91.

Listings sell for $18.91 on average, from $7.02 to $35.93. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $18.91 that is $5K to $9K a year per listing.

Average price
$18.91inside the $15 to $100 sweet spot
Price range
$7.02–$35.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Aromatherapy. It carries 23,430 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#59in Aromatherapy
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
23,430per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Castrol Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

16 rising

Sellers

60

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

22%

  • Brand 123%
  • Brand 218%
  • Brand 315%
  • Brand 48%
  • Brand 58%
  • Brand 66%

Demand

Castrol Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

FAQ

Common Castrol Oil questions

Answered from the same tracked data.