Castor Oil Pack

Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.5M a year.

Searches, last 12 months

2.9M

Growth, 90 days vs prior 90

-17.1%

Conversion, latest week

5.2%

Market size, estimated

$3.5Ma year

Peak month

January2.2× the quietest month

Top search term

castor oil pack wrap1.4M searches a year

Listings sell for $22.79 on average, from $5.75 to $65.61. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 6,000 to 8,000 of them. At $22.79 that is $137K to $182K a year per listing.

Average price

$22.79inside the $15 to $100 sweet spot

Price range

$5.75–$65.61

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

150K–200K

Units per listing a year

6,000–8,000

Revenue per listing a year

$137K–$182K

Returns

1.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,433 within Aromatherapy. It carries 4,611 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,433in Aromatherapy

Average rating

4.39 starsAmazon United States average 4.42 stars

Average reviews

4,611per listing

Listings tracked

34

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

4

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months