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Cast Sock

Fail

Demand is soft, at -32.3% this quarter, so Cast Sock is a Fail.

Flapen Score
49
49 / 100
Ranks 7,059 of 14,768 Health & Household niches · on the category median
Market size
$98K/yr160K searches / yr
90-day growth
-32.3%search demand this quarter
Competition
44%top-5 click share · 20 brands · 23 sellers

Flapen Score

Cast Sock against its category

The dotted line is the Health & Household average. Past it, Cast Sock is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cast Sock market on Amazon at a glance

Shoppers on Amazon United States searched for Cast Sock 160K times last year and spent an estimated $98K. The top 5 brands take 61% of clicks. Demand peaks in Feb–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 160K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months
160K
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
4.3%
Market size, estimated
$98Ka year
Peak month
February2.6× the quietest month
Top search term
cast sock48K searches a year

02 · Price

A sale here is worth $14.32.

Listings sell for $14.32 on average, from $7.08 to $23.12. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $14.32 that is $1K to $4K a year per listing.

Average price
$14.32under the $15 to $100 sweet spot
Price range
$7.08–$23.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$1K–$4K
Returns
4.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #82 within Bathroom Safety, Aids & Accessories. It carries 620 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#82in Bathroom Safety, Aids & Accessories
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
620per listing
Listings tracked
29

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Cast Sock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 falling

Sellers

23

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

33%

  • Brand 118%
  • Brand 214%
  • Brand 313%
  • Brand 49%
  • Brand 57%
  • Brand 66%

Demand

Cast Sock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Cast Sock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cast sock48K/yr
  • cast sock cover for foot27K/yr
  • cast socks15K/yr
  • cast toe cover10K/yr
  • cast sock cover6K/yr
  • cast sock toe cover7K/yr
  • foot cast sock7K/yr
  • socks for casted foot7K/yr
  • sock for casted foot8K/yr
  • leg cast cover sock5K/yr

FAQ

Common Cast Sock questions

Answered from the same tracked data.