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Cast Scratcher for Itch Relief

Fail

The top 5 products take 84% of clicks, so Cast Scratcher for Itch Relief is a Fail.

Flapen Score
41
41 / 100
Ranks 11,806 of 14,768 Health & Household niches · −8 vs the category median of 49
Market size
$124K/yr89K searches / yr
90-day growth
+3.5%search demand this quarter
Competition
84%top-5 click share · 7 brands · 10 sellers

Flapen Score

Cast Scratcher for Itch Relief against its category

The dotted line is the Health & Household average. Past it, Cast Scratcher for Itch Relief is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cast Scratcher for Itch Relief market on Amazon at a glance

Shoppers on Amazon United States searched for Cast Scratcher for Itch Relief 89K times last year and spent an estimated $124K. The top 5 brands take 95% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $124K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
+3.5%
Conversion, latest week
11.7%
Market size, estimated
$124Ka year
Peak month
October1.4× the quietest month
Top search term
cast scratcher for arm28K searches a year

02 · Price

A sale here is worth $11.78.

Listings sell for $11.78 on average, from $8.00 to $22.84. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At $11.78 that is $18K to $24K a year per listing.

Average price
$11.78under the $15 to $100 sweet spot
Price range
$8.00–$22.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
$18K–$24K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #2,381 within All-Purpose Cleaners. It carries 786 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#2,381in All-Purpose Cleaners
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
786per listing
Listings tracked
10

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
48 months

Products

Top Cast Scratcher for Itch Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Brand 139%
  • Brand 228%
  • Brand 314%
  • Brand 410%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (1 brand, 2%)

Demand

Cast Scratcher for Itch Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cast Scratcher for Itch Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cast scratcher for arm28K/yr
  • cast scratcher24K/yr
  • cast scratcher for leg20K/yr
  • cast itch scratcher7K/yr
  • cast itch relief4K/yr
  • under cast scratcher3K/yr
  • cast itching relief3K/yr

Reviews and returns

What reviews say buyers love and hate about Cast Scratcher for Itch Relief

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Itch Relief”
16%of negative reviews mention “Strength”
2.7%of orders come back
“visibly bends if they are too forceful”
A buyer, on “Strength”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cast Scratcher for Itch Relief questions

Answered from the same tracked data.