Is cashmere wash detergent profitable to sell on Amazon United States?

The niche generates $29K/yr across 10 tracked products. 90-day search growth is -46.0%. Flapen's verdict: Skip it (37/100).

How competitive is the cashmere wash detergent niche?

7 brands and 39 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in cashmere wash detergent?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.

When does demand for cashmere wash detergent peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 7.2× the quietest.

What does it cost to enter the cashmere wash detergent niche?

Listings span $9.85–$28.00; the average listing price is $19.93 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.

cashmere wash detergent

Skip it

Soft demand (-46.0% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great$19.93

avg listing price — sweet spot $15–$100

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$9.85–$28.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,865.6

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad$29K

$29K/yr · 19K searches

Growth

Bad-46.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cashmere wash detergent is a $29K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 37/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

cashmere wash detergent market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $40K–$50K; units × avg price
Conversion rate: 7.6%
Avg BSR: #143
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 72 months
Avg seller age: 139 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

The Laundress60%
Lona Scott11%
Desert Breeze Distributing8%
Heritage Park Laundry Essentials8%
Dirty Labs6%
Eucalan4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 67 weeks — -46.0% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 7.2×

Open Trend

Top cashmere wash detergent search terms

cashmere wash detergent9K/yr -49.8%7.0% conv.
cashmere cleaner6K/yr -41.9%5.8% conv.
cashmere detergent handwash4K/yr -43.2%8.1% conv.

All search terms

Top cashmere wash detergent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Laundress Wool & Cashmere Shampoo 31 Loads Concentrated Liquid Laundry Detergent Cedar Scent Gentle Cold-Water Hand or Machine Wool Wash for Delicate Fabrics - Merino Mohair & Knit Blends

The Laundress$28.004.6★2,075 rev

Cashmere Wool & Delicates Shampoo Detergent 42 Loads. Made in U.S.A (Scentless)

Lona Scott$20.224.7★100 rev

Outback Gold Wool Wash 16 oz Original Floral Scent Plant Based HE Compatible Liquid Laundry Detergent Perfect Soap for Wool Cashmere Silk Sheepskin Baby Items Mild Neutral pH Made in USA

Desert Breeze Distributing$21.554.7★2,587 rev

Dirty Labs$17.304.3★5,186 rev

Heritage Park Silk & Wool Fragrance Free Hypoallergenic pH-Neutral Laundry Detergent - Dermatologist-tested Sensitive Skin-Friendly Enzyme-Free Concentrated Up to 64 loads (32 fl oz)

Heritage Park Laundry Essentials$25.354.6★1,762 rev

Newest

by launch date

The Laundress Wool and Cashmere Fabric Spray Wool Dewrinkle Spray Upholstery and Linen Spray Fabric Refresher Cedar Scent 8 Fl Oz

The Laundress$17.961,034 rev

1y ago

Silk & Wool Laundry Detergent PH Neutral Cashmere Detergent Double Concentrated Wash Shampoo for Silk Wool Cashmere Gentle Soft & Comfortable -3.72 Fl Oz/110ML

Yadool$9.85102 rev

1y ago

The Laundress Wool & Cashmere Shampoo 31 Loads Concentrated Liquid Laundry Detergent Cedar Scent Gentle Cold-Water Hand or Machine Wool Wash for Delicate Fabrics - Merino Mohair & Knit Blends

The Laundress$28.002,075 rev

2y ago

The Laundress Delicate Wash Luxury Liquid Laundry Detergent 31 Loads Concentrated Washing Detergent Lady Scent Enzyme-Free Hand or Machine Wash Laundry Soap for Silk Linen Lingerie & More

The Laundress$27.632,075 rev

2y ago

Cashmere Wool & Delicates Shampoo Detergent 42 Loads. Made in U.S.A (Scentless)

Lona Scott$20.22100 rev

3y ago

What buyers say about cashmere wash detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell28%

“Love the smell”

Quality-Overall14%

“Always good as advertised”

Washability9%

“Excellent wool wash”

Ease Of Cleaning8%

“Clean like new”

Soft Feel7%

“Gentle and effective”

Efficiency3%

“Works well”

Value For Money3%

“Great value”

Ease Of Use3%

“Easy to use”

Cleansing2%

“This is effective at cleaning”

Fabric Quality2%

“Has worked well for my wool garments”

What buyers complain about

Smell27%

“the smell is a little weird”

Value For Money13%

“Very Expensive for what you get”

Size-Overall8%

“Very small”

Leak-Proof5%

“spilled about a quarter of the product”

Ingredients-Overall5%

“Contains Propylene Glycol - I returned this”

Color4%

“the color started to bleed”

Washability3%

“The clothes feel itchy in a way they didnt before washing”

Allergies3%

“especially if you suffer from allergies and/ or contact dermatitis”

Thickness2%

“Even the extremely expensive stuff is thick like every other soap known to man”

Ease Of Cleaning2%

“Does not even appear to clean well”

Top return reasons

Smell38%

Leak-Proof21%

Advertised Vs Actual Product8%

Size-Overall8%

Value For Money7%

Functionality-Overall3%

Material Quality2%

Washability2%

Ingredients-Overall1%

Ease Of Cleaning1%

Common questions

Is cashmere wash detergent profitable to sell on Amazon United States?: The niche generates $29K/yr across 10 tracked products. 90-day search growth is -46.0%. Flapen's verdict: Skip it (37/100).
How competitive is the cashmere wash detergent niche?: 7 brands and 39 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in cashmere wash detergent?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.8%.
When does demand for cashmere wash detergent peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 7.2× the quietest.
What does it cost to enter the cashmere wash detergent niche?: Listings span $9.85–$28.00; the average listing price is $19.93 (sweet spot $15–$100). The average incumbent carries 1,866 reviews — the moat a new listing must climb.