Is cashmere detergent profitable to sell on Amazon United States?

The niche generates $241K/yr across 7 tracked products. 90-day search growth is -55.9%. Flapen's verdict: Skip it (40/100).

How competitive is the cashmere detergent niche?

6 brands and 23 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in cashmere detergent?

Top complaints mined from reviews: Smell, Leak-Proof, Washability. The return rate is 0.8%.

What does it cost to enter the cashmere detergent niche?

Listings span $17.30–$28.00; the average listing price is $21.47 (sweet spot $15–$100). The average incumbent carries 2,102 reviews — the moat a new listing must climb.

cashmere detergent

Skip it

Soft demand (-55.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Price range

Incredible$17.30–$28.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$21.47

avg listing price — sweet spot $15–$100

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Market size

Okay$241K

$241K/yr · 158K searches

Review moat

Okay2,102.43

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad92%

top-5 click share — a locked-up shelf

Growth

Bad-55.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, cashmere detergent is a $241K/yr Amazon United States market (158K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 40/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

cashmere detergent market data

Units sold / yr: 15K–20K; avg 2,000–2,500/product
Revenue / yr: $322K–$429K; units × avg price
Conversion rate: 7.1%
Avg BSR: #118
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 142 days

Competition & brand share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

The Laundress70%
Lona Scott9%
Desert Breeze Distributing9%
Heritage Park Laundry Essentials5%
Dirty Labs4%
Eucalan4%
Open — no brand owns it (0%)

Top cashmere detergent search terms

cashmere detergent40K/yr -57.2%9.2% conv.
laundress wool and cashmere14K/yr -63.6%15.1% conv.
cashmere wash15K/yr -56.7%7.4% conv.
the laundress wool & cashmere shampoo14K/yr -65.6%15.3% conv.
wool and cashmere shampoo10K/yr -48.6%12.1% conv.
cashmere soap10K/yr -45.5%4.9% conv.
cashmere laundry detergent10K/yr -24.7%5.2% conv.
cashmere shampoo10K/yr -46.8%7.0% conv.
cashmere wash detergent9K/yr -49.8%6.7% conv.
cashmere cleaner6K/yr -41.9%5.1% conv.

All search terms

Top cashmere detergent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Laundress Wool & Cashmere Shampoo 31 Loads Concentrated Liquid Laundry Detergent Cedar Scent Gentle Cold-Water Hand or Machine Wool Wash for Delicate Fabrics - Merino Mohair & Knit Blends

The Laundress$28.004.6★2,075 rev

Cashmere Wool & Delicates Shampoo Detergent 42 Loads. Made in U.S.A (Scentless)

Lona Scott$20.224.7★100 rev

Outback Gold Wool Wash 16 oz Original Floral Scent Plant Based HE Compatible Liquid Laundry Detergent Perfect Soap for Wool Cashmere Silk Sheepskin Baby Items Mild Neutral pH Made in USA

Desert Breeze Distributing$21.554.7★2,587 rev

The Laundress Wool and Cashmere Fabric Spray Wool Dewrinkle Spray Upholstery and Linen Spray Fabric Refresher Cedar Scent 8 Fl Oz

The Laundress$17.964.3★1,034 rev

Heritage Park Silk & Wool Fragrance Free Hypoallergenic pH-Neutral Laundry Detergent - Dermatologist-tested Sensitive Skin-Friendly Enzyme-Free Concentrated Up to 64 loads (32 fl oz)

Heritage Park Laundry Essentials$25.354.6★1,762 rev

Newest

by launch date

The Laundress Wool and Cashmere Fabric Spray Wool Dewrinkle Spray Upholstery and Linen Spray Fabric Refresher Cedar Scent 8 Fl Oz

The Laundress$17.961,034 rev

1y ago

The Laundress Wool & Cashmere Shampoo 31 Loads Concentrated Liquid Laundry Detergent Cedar Scent Gentle Cold-Water Hand or Machine Wool Wash for Delicate Fabrics - Merino Mohair & Knit Blends

The Laundress$28.002,075 rev

2y ago

Cashmere Wool & Delicates Shampoo Detergent 42 Loads. Made in U.S.A (Scentless)

Lona Scott$20.22100 rev

3y ago

Dirty Labs$17.305,186 rev

3y ago

Heritage Park Silk & Wool Fragrance Free Hypoallergenic pH-Neutral Laundry Detergent - Dermatologist-tested Sensitive Skin-Friendly Enzyme-Free Concentrated Up to 64 loads (32 fl oz)

Heritage Park Laundry Essentials$25.351,762 rev

6y ago

What buyers say about cashmere detergent

What buyers praise and complain about, mined from review topics.

What buyers love

Smell30%

“Leave no unpleasant after scent”

Quality-Overall14%

“Always good as advertised”

Ease Of Cleaning8%

“Clean like new”

Soft Feel7%

“Cottons come out soft”

Washability6%

“Perfect for handwashing”

Value For Money4%

“Great value”

Ease Of Use4%

“Easy to use”

Efficiency3%

“Does the job well”

Fabric Quality2%

“Has worked well for my wool garments”

Cleansing2%

“This product cleans well”

What buyers complain about

Smell33%

“Very irritating scent”

Leak-Proof7%

“spilled about a quarter of the product”

Washability6%

“The clothes feel itchy in a way they didnt before washing”

Allergies6%

“especially if you suffer from allergies and/ or contact dermatitis”

Thickness5%

“Even the extremely expensive stuff is thick like every other soap known to man”

Color5%

“the color started to bleed”

Value For Money5%

“it is expensive”

Stain Resistance2%

“I got an ugly stain out of a cashmere scarf I got secondhand”

Hard Feel2%

“It also left the fabric feeling stiff instead of soft”

Strength2%

“too strong”

Top return reasons

Smell41%

Leak-Proof19%

Advertised Vs Actual Product8%

Value For Money7%

Size-Overall5%

Functionality-Overall3%

Material Quality2%

Ease Of Cleaning2%

Ingredients-Overall1%

Quality-Overall1%

Common questions

Is cashmere detergent profitable to sell on Amazon United States?: The niche generates $241K/yr across 7 tracked products. 90-day search growth is -55.9%. Flapen's verdict: Skip it (40/100).
How competitive is the cashmere detergent niche?: 6 brands and 23 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in cashmere detergent?: Top complaints mined from reviews: Smell, Leak-Proof, Washability. The return rate is 0.8%.
What does it cost to enter the cashmere detergent niche?: Listings span $17.30–$28.00; the average listing price is $21.47 (sweet spot $15–$100). The average incumbent carries 2,102 reviews — the moat a new listing must climb.