Casein Protein Powder Vanilla
FailThe top 5 brands take 94% of clicks, so Casein Protein Powder Vanilla is a Fail.
- Flapen Score
- 47 / 100Ranks 8,381 of 14,768 Health & Household niches · −2 vs the category median of 4947
- Market size
- $86K/yr25K searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 28 sellers
Flapen Score
Casein Protein Powder Vanilla against its category
The dotted line is the Health & Household average. Past it, Casein Protein Powder Vanilla is stronger. Inside it, weaker.
Market
The Casein Protein Powder Vanilla market on Amazon at a glance
Shoppers on Amazon United States searched for Casein Protein Powder Vanilla 25K times last year and spent an estimated $86K. The top 5 brands take 94% of clicks. Demand peaks in Sep. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $86K a year.
- Searches, last 12 months
- 25K
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 6.9%
- Market size, estimated
- $86Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- casein protein powder vanilla18K searches a year
02 · Price
A sale here is worth $48.54.
Listings sell for $48.54 on average, from $14.76 to $98.21. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $48.54 that is $5K to $12K a year per listing.
- Average price
- $48.54inside the $15 to $100 sweet spot
- Price range
- $14.76–$98.21
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $5K–$12K
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #129 within Protein. It carries 2,346 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 1.0%
- Average rank
- #129in Protein
- Average rating
- 4.42 starsAmazon United States average 4.42 stars
- Average reviews
- 2,346per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 99 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 99 months
Products
Top Casein Protein Powder Vanilla products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nutricost Casein Protein Powder 2lb Vanilla - Micellar Casein Gluten Free Non-GMO
- Price
- $34.39
- Rating
- 4.5/5
- Reviews
- 1,430
- Age
- 7y ago

Optimum Nutrition Gold Standard 100% Micellar Casein Protein Powder Slow Digesting Helps Keep You Full Overnight Muscle Recovery Creamy Vanilla 1.81 Pound (Packaging May Vary)
- Price
- $46.08
- Rating
- 4.6/5
- Reviews
- 5,747
- Age
- 22y ago

NAKED Casein - 1Lb Micellar Casein Protein - Bulk Zero Carb NSF Certified GMO-Free Gluten Free Soy Free Preservative Free - Stimulate Muscle Growth - Enhance Recovery - 15 Servings
- Price
- $24.96
- Rating
- 4.4/5
- Reviews
- 2,077
- Age
- 8y ago

PEScience Select Protein Powder Whey and Casein Blend Lean Protein Powder for Women and Men Low Calorie Low Carb Keto Friendly Gluten Free Gourmet Vanilla - 5 Servings
- Price
- $14.76
- Rating
- 4.6/5
- Reviews
- 2,370
- Age
- 10y ago

Nutricost Casein Protein Powder 5lb Vanilla - Micellar Casein Gluten Free Non-GMO
- Price
- $65.13
- Rating
- 4.5/5
- Reviews
- 1,430
- Age
- 7y ago
Trending
estimated 90-day click momentum
PEScience Select Protein Powder Whey and Casein Blend Lean Protein Powder for Women and Men Low Calorie Low Carb Keto Friendly Gluten Free Gourmet Vanilla - 5 Servings
- Price
- $14.76
- Rating
- 4.6/5
- Reviews
- 2,370
- Age
- 10y ago

Nutricost Casein Protein Powder 5lb - Micellar Casein Non-GMO Gluten Free (Unflavored)
- Price
- $65.16
- Rating
- 4.5/5
- Reviews
- 708
- Age
- 7y ago

Rule 1 Proteins Casein Protein Vanilla Crme 29 Servings
- Price
- $34.99
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 2y ago

NAKED Casein - 1Lb Micellar Casein Protein - Bulk Zero Carb NSF Certified GMO-Free Gluten Free Soy Free Preservative Free - Stimulate Muscle Growth - Enhance Recovery - 15 Servings
- Price
- $24.96
- Rating
- 4.4/5
- Reviews
- 2,077
- Age
- 8y ago

NAKED Casein - Vanilla Micellar Casein Protein - 5 Pound Bulk NSF Certified GMO-Free Gluten-Free Soy-Free Preservative-Free - Stimulate Muscle Growth - Enhance Recovery - 61 Servings
- Price
- $98.21
- Rating
- 3.8/5
- Reviews
- 375
- Age
- 10y ago
Newest
by launch date
Its Just! - 100% Casein Protein Powder Made in USA One Ingredient Slow Burning Time Release (1 Pound (Pack of 1) Unflavored)
- Price
- $22.36
- Rating
- 4.3/5
- Reviews
- 326
- Age
- 1y ago

Rule 1 Proteins Casein Protein Vanilla Crme 29 Servings
- Price
- $34.99
- Rating
- 4.4/5
- Reviews
- 138
- Age
- 2y ago

Levels 100% Micellar Casein Protein Hormone Free Vanilla Bean 4LB
- Price
- $75.02
- Rating
- 4.2/5
- Reviews
- 520
- Age
- 5y ago

Nutricost Casein Protein Powder 2lb Vanilla - Micellar Casein Gluten Free Non-GMO
- Price
- $34.39
- Rating
- 4.5/5
- Reviews
- 1,430
- Age
- 7y ago

Nutricost Casein Protein Powder 5lb Vanilla - Micellar Casein Gluten Free Non-GMO
- Price
- $65.13
- Rating
- 4.5/5
- Reviews
- 1,430
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
28
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
6%
- Nutricost38%
- Optimum Nutrition33%
- NAKED9%
- PEScience8%
- Ascent3%
- It's Just!3%
- Open — no brand owns it (3 brands, 6%)
Demand
Casein Protein Powder Vanilla search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.2×
Reviews and returns
What reviews say buyers love and hate about Casein Protein Powder Vanilla
We read the reviews and the return reasons for every product selling here.
“doesnt taste like it”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Casein Protein Powder Vanilla questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









