Cascarilla
FailThe top 5 brands take 93% of clicks, so Cascarilla is a Fail.
- Flapen Score
- 43 / 100Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 4943
- Market size
- $252K/yr368K searches / yr
- 90-day growth
- -7.0%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 45 sellers
Flapen Score
Cascarilla against its category
The dotted line is the Health & Household average. Past it, Cascarilla is stronger. Inside it, weaker.
Market
The Cascarilla market on Amazon at a glance
Shoppers on Amazon United States searched for Cascarilla 368K times last year and spent an estimated $252K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.1% of those searches ended in a purchase.
Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $252K a year.
- Searches, last 12 months
- 368K
- Growth, 90 days vs prior 90
- -7.0%
- Conversion, latest week
- 6.1%
- Market size, estimated
- $252Ka year
- Peak month
- June2.2× the quietest month
- Top search term
- cascarilla santeria cubana54K searches a year
02 · Price
A sale here is worth $11.19.
Listings sell for $11.19 on average, from $3.98 to $23.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $11.19 that is $11K to $14K a year per listing.
- Average price
- $11.19under the $15 to $100 sweet spot
- Price range
- $3.98–$23.40
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- $11K–$14K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #393 within Laundry. It carries 1,341 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #393in Laundry
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,341per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Cascarilla products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cascarilla-(20 pack) santeria cubana religion ifa religion
- Price
- $10.17
- Rating
- 4.8/5
- Reviews
- 378
- Age
- 3y ago

Ail azul Blue squares (5 Ail) Pack of 5 cubitos de ail azul blue cubes 5 pieces per order ail Advanced Laundry Formula
- Price
- $7.15
- Rating
- 4.7/5
- Reviews
- 889
- Age
- 2y ago

Cascarilla 10 pack santeria religion ifa
- Price
- $7.77
- Rating
- 4.8/5
- Reviews
- 548
- Age
- 3y ago

NZKNP Satin Silk Scarf to Tie Hair Up Head Cover for Women Gift Bandanas Scarf Headwrap Pauelos or Handbag Decorations Coachella Summer Vacation Outfit Beach Essentials
- Price
- $5.34
- Rating
- 4.6/5
- Reviews
- 871
- Age
- 3y ago

Cascarilla - Efun - White Eggshell Powder ~ 5 Pack
- Price
- $6.23
- Rating
- 4.7/5
- Reviews
- 539
- Age
- 14y ago
Trending
estimated 90-day click momentum
NZKNP Satin Silk Scarf to Tie Hair Up Head Cover for Women Gift Bandanas Scarf Headwrap Pauelos or Handbag Decorations Coachella Summer Vacation Outfit Beach Essentials
- Price
- $5.34
- Rating
- 4.6/5
- Reviews
- 871
- Age
- 3y ago

Leaocean Babalawo Orula Protection Bracelet for Men & Women Unisex Stainless Steel Amulet Bracelet African Santera Inspired Good Luck Jewelry Gift (Gold bracelet-color 8.26 IN)
- Price
- $20.82
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 1y ago

Siifert 11 Pcs Santeria Eleke Bead Necklace Set Santeria Bracelets Unisex Stretch Collares Ogun Elegua Obatala Shango Etc(23.62 Inch)
- Price
- $23.40
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

Cascarilla (Efun) Eggshell Powder for Spiritual Cleansing Santeria Ritual 5 Pack
- Price
- $6.48
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

Cascarilla-(20 pack) santeria cubana religion ifa religion
- Price
- $10.17
- Rating
- 4.8/5
- Reviews
- 378
- Age
- 3y ago
Newest
by launch date
Cascarilla (Efun) Eggshell Powder for Spiritual Cleansing Santeria Ritual 5 Pack
- Price
- $6.48
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 1y ago

Leaocean Babalawo Orula Protection Bracelet for Men & Women Unisex Stainless Steel Amulet Bracelet African Santera Inspired Good Luck Jewelry Gift (Gold bracelet-color 8.26 IN)
- Price
- $20.82
- Rating
- 4.7/5
- Reviews
- 56
- Age
- 1y ago

Indigo blue Premium Blue Squares Whitener Eco-Friendly Advanced Laundry Formula (12) Ail Azul
- Price
- $10.23
- Rating
- 4.5/5
- Reviews
- 159
- Age
- 1y ago

Siifert 11 Pcs Santeria Eleke Bead Necklace Set Santeria Bracelets Unisex Stretch Collares Ogun Elegua Obatala Shango Etc(23.62 Inch)
- Price
- $23.40
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

Ail azul Blue squares (5 Ail) Pack of 5 cubitos de ail azul blue cubes 5 pieces per order ail Advanced Laundry Formula
- Price
- $7.15
- Rating
- 4.7/5
- Reviews
- 889
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 rising
Sellers
45
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
4%
- Generic68%
- NZKNP8%
- Botanica Achaba6%
- Siifert6%
- Leaocean4%
- Govinda3%
- Open — no brand owns it (3 brands, 4%)
Demand
Cascarilla search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun · busiest ÷ quietest = 2.2×
Search terms
Top Cascarilla search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cascarilla santeria cubana54K/yr
- cascarilla52K/yr
- ail58K/yr
- santeria37K/yr
- anil38K/yr
- santeria products27K/yr
- blue anil13K/yr
- ail azul23K/yr
- pescado ahumado santeria7K/yr
- jutia ahumada santeria6K/yr
Reviews and returns
What reviews say buyers love and hate about Cascarilla
We read the reviews and the return reasons for every product selling here.
“I mean theyre white just not what I was hoping for”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cascarilla questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









