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Cascarilla

Fail

The top 5 brands take 93% of clicks, so Cascarilla is a Fail.

Flapen Score
43
43 / 100
Ranks 10,775 of 14,768 Health & Household niches · −6 vs the category median of 49
Market size
$252K/yr368K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
64%top-5 click share · 9 brands · 45 sellers

Flapen Score

Cascarilla against its category

The dotted line is the Health & Household average. Past it, Cascarilla is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cascarilla market on Amazon at a glance

Shoppers on Amazon United States searched for Cascarilla 368K times last year and spent an estimated $252K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $252K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
6.1%
Market size, estimated
$252Ka year
Peak month
June2.2× the quietest month
Top search term
cascarilla santeria cubana54K searches a year

02 · Price

A sale here is worth $11.19.

Listings sell for $11.19 on average, from $3.98 to $23.40. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $11.19 that is $11K to $14K a year per listing.

Average price
$11.19under the $15 to $100 sweet spot
Price range
$3.98–$23.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$14K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #393 within Laundry. It carries 1,341 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#393in Laundry
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
1,341per listing
Listings tracked
18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Cascarilla products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

45

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

4%

  • Brand 168%
  • Brand 28%
  • Brand 36%
  • Brand 46%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (3 brands, 4%)

Demand

Cascarilla search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 2.2×

Search terms

Top Cascarilla search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cascarilla santeria cubana54K/yr
  • cascarilla52K/yr
  • ail58K/yr
  • santeria37K/yr
  • anil38K/yr
  • santeria products27K/yr
  • blue anil13K/yr
  • ail azul23K/yr
  • pescado ahumado santeria7K/yr
  • jutia ahumada santeria6K/yr

Reviews and returns

What reviews say buyers love and hate about Cascarilla

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
23%of negative reviews mention “Color”
0.5%of orders come back
“I mean theyre white just not what I was hoping for”
A buyer, on “Color”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Cascarilla questions

Answered from the same tracked data.