Is cascara sagrada profitable to sell on Amazon United States?

The niche generates $332K/yr across 21 tracked products. 90-day search growth is +27.8%. Flapen's verdict: Worth a look (60/100).

How competitive is the cascara sagrada niche?

18 brands and 385 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.

What do buyers complain about in cascara sagrada?

Top complaints mined from reviews: Functionality-Overall, Bitter, Regulates Digestion. The return rate is 0.0%.

When does demand for cascara sagrada peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the cascara sagrada niche?

Listings span $6.51–$28.30; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 882 reviews — the moat a new listing must climb.

cascara sagrada

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$15.25

avg listing price — sweet spot $15–$100

Review moat

Good881.71

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.51–$28.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Growth

Good+27.8%

90-day search growth — must beat 0% to launch

Market size

Good$332K

$332K/yr · 248K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, cascara sagrada is a $332K/yr Amazon United States market (248K searches/yr). The top 5 brands hold 69% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

cascara sagrada market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: $381K–$458K; units × avg price
Conversion rate: 8.8%
Avg BSR: #1,043
Page quality: 0%
Prime: 95%
Sponsored: 67%
Out of stock: 5.7%
Avg brand age: 79 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

385

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

62%

Top 20: 99%

Open market

27%

NOW Foods34%
Nature's Sunshine14%
Nature's Way7%
Best Naturals7%
Herb To Body7%
Frontier Co-op4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top cascara sagrada search terms

cascara sagrada130K/yr +44.7%6.3% conv.
cascara sagrada capsules55K/yr -20.2%11.2% conv.
cascara sagrada organic22K/yr +19.5%5.4% conv.
cascara sagrada laminas5K/yr >1,000%0.3% conv.
cascara15K/yr +17.1%3.9% conv.
cascara sagrada bark6K/yr +36.5%6.1% conv.
cascara sagrada tea6K/yr -3.2%5.2% conv.
cascada sagrada3K/yr +27.4%10.8% conv.
casara sagrada3K/yr -19.6%12.1% conv.
cascara sagrada herb3K/yr -45.6%8.2% conv.

All search terms

Top cascara sagrada products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Foods Supplements Cascara Sagrada (Rhamnus purshiana) 450 mg Herbal Regularity* 100 Veg Capsules

NOW Foods$6.514.6★3,658 rev

Natures Sunshine Cascara Sagrada Capsules - Promotes Intestinal Support for a Healthy Colon - 100 Capsules (50 Servings)

Nature's Sunshine$22.004.6★2,510 rev

NOW Foods Supplements Cascara Sagrada (Rhamnus purshiana) 450 mg Herbal Regularity* 250 Veg Capsules

NOW Foods$11.044.6★3,658 rev

Natures Way Cascara Sagrada Bark Occasional Constipation Relief for Adults and Kids Ages 12+ Supports Regularity* Non-GMO Project Verified 270 mg per Serving 180 Capsules (Packaging May Vary)

Nature's Way$11.074.6★2,749 rev

Herb To Body Cascara Sagrada Bark Cut & Sifted 4 oz Wildcrafted Rhamnus Purshiana for Detox Tea Natural Laxatives for Gut Health and Digestive Detox

Herb To Body$12.344.7★76 rev

Newest

by launch date

Halo Naturals Cascara Sagrada Bark Wildcrafted Cut & Sifted 4 Ounces Resealable Pouch| Packaged in The USA

Halo Naturals$10.0816 rev

1y ago

Vitamatic Cascara Sagrada Capsules Senna & Psyllium Husk Botanical Extract 25X Plant-Based Extract All-Natural Non-GMO Vegan 180 Veg Capsules

Vitamatic$11.3740 rev

2y ago

Secrets of the Tribe Cascara Sagrada USDA Organic | Alcohol-Free Extract High-Potency Herbal Drops | Made from 100% Certified Organic Cascara Sagrada (Frangula purshiana) Dried Bark (2 oz)

Secrets of the Tribe$23.1444 rev

2y ago

Clean Nutraceuticals Slippery Elm Psyllium Husk Pre Probiotic Digestive Gut Health Supplement with Aloe Vera Cascara Sagrada Marshmallow Root DGL Licorice Senna Extract

Clean Nutraceuticals$28.301,144 rev

3y ago

Cascara Sagrada 450mg. Spring Valley Cascara Sagrada 450mg 100 Count Whole Herb Cascara Sagrada Digestive Health Dietary Supplement Capsules Bundle with Lualls 45 Diabetes Decoded

LUAL$16.9885 rev

3y ago

What buyers say about cascara sagrada

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“this is the only one that seems to have consistent quality and effectiveness”

Advertised Vs Actual Product9%

“Does the job”

Efficiency7%

“It works well”

Strength6%

“Effective”

Regulates Digestion5%

“Helps with my daughter gastritis, almost immediately”

Value For Money4%

“Affordable”

Dosage4%

“it helps me stay regular”

Natural Ingredients4%

“It is a natural products”

Cleansing4%

“clears the body well”

Cough Relief2%

“Helps with my Barretts esophagus”

What buyers complain about

Functionality-Overall17%

“Did not help with pooping issues”

Bitter13%

“ITS SOME KIND OF BITTER”

Regulates Digestion7%

“My meds have created an issue in my digestive tract”

Ingredients-Overall5%

“Beware of bad ingredient”

Taste-Overall5%

“Awful Taste”

Side Effects5%

“Painful reaction”

Pain Relief-Overall5%

“Since my tummy tuck I have experience so much pain”

Strength4%

“Too strong not as advertised”

Vitamin4%

“Nobody wants modified starches in their supplements”

Quality-Overall4%

“Other reviews indicate that different brands have offered much better results than this one”

Common questions

Is cascara sagrada profitable to sell on Amazon United States?: The niche generates $332K/yr across 21 tracked products. 90-day search growth is +27.8%. Flapen's verdict: Worth a look (60/100).
How competitive is the cascara sagrada niche?: 18 brands and 385 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 69% of demand.
What do buyers complain about in cascara sagrada?: Top complaints mined from reviews: Functionality-Overall, Bitter, Regulates Digestion. The return rate is 0.0%.
When does demand for cascara sagrada peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the cascara sagrada niche?: Listings span $6.51–$28.30; the average listing price is $15.25 (sweet spot $15–$100). The average incumbent carries 882 reviews — the moat a new listing must climb.