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Carpet Freshener Powder

Pass

Carpet Freshener Powder scores 65 out of 100, a Pass. Shoppers spend an estimated $5.1M a year here, search demand grew +11.8% this quarter, and an estimated 0.4% of orders come back.

Flapen Score
65
65 / 100
Top 4% of 14,768 Health & Household niches · +16 vs the category median of 49
Market size
$5.1M/yr3.8M searches / yr
90-day growth
+11.8%search demand this quarter
Competition
46%top-5 click share · 13 brands · 333 sellers

Flapen Score

Carpet Freshener Powder against its category

The dotted line is the Health & Household average. Past it, Carpet Freshener Powder is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpet Freshener Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Carpet Freshener Powder 3.8M times last year and spent an estimated $5.1M. The top 5 brands take 82% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.1M a year.

Searches, last 12 months
3.8M
Growth, 90 days vs prior 90
+11.8%
Conversion, latest week
9.9%
Market size, estimated
$5.1Ma year
Peak month
September1.5× the quietest month
Top search term
carpet deodorizer1.4M searches a year

02 · Price

A sale here is worth $13.40.

Listings sell for $13.40 on average, from $4.71 to $26.30. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At $13.40 that is $134K to $168K a year per listing.

Average price
$13.40under the $15 to $100 sweet spot
Price range
$4.71–$26.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
300K–400K
Units per listing a year
10,000–12,500
Revenue per listing a year
$134K–$168K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #40 within Carpet Deodorizers. It carries 5,515 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
91%
Out of stock, average day
0.2%
Average rank
#40in Carpet Deodorizers
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
5,515per listing
Listings tracked
33

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
66 months

Products

Top Carpet Freshener Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 rising

Sellers

333

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

14%

  • Brand 144%
  • Brand 216%
  • Brand 39%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (7 brands, 14%)

Demand

Carpet Freshener Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KPrime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Carpet Freshener Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carpet deodorizer1.4M/yr
  • carpet powder398K/yr
  • carpet freshener powder457K/yr
  • carpet deodorizer powder285K/yr
  • carpet fresh142K/yr
  • arm and hammer carpet deodorizer150K/yr
  • carpet powder for vacuuming163K/yr
  • carpet cleaner powder148K/yr
  • carpet freshener136K/yr
  • carpet deodorizer powder pet safe86K/yr

Reviews and returns

What reviews say buyers love and hate about Carpet Freshener Powder

We read the reviews and the return reasons for every product selling here.

62%of positive reviews mention “Smell”
44%of negative reviews mention “Smell”
0.4%of orders come back
“Smell doesn't last”
A buyer, on “Smell”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Carpet Freshener Powder questions

Answered from the same tracked data.