carotenoids supplement
Skip itSoft demand (-31.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$32.47avg listing price — sweet spot $15–$100
Price range
Great$7.43–$90.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,227.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf
Market size
Bad$74K$74K/yr · 44K searches
Growth
Bad-31.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, carotenoids supplement is a $74K/yr Amazon United States market (44K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
carotenoids supplement market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $65K–$81K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #112
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 2.8%
- Avg brand age
- 90 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
10 falling
Sellers
358
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
12%
- Country Life38%
- Pure Encapsulations13%
- NOW Foods11%
- Macuhealth10%
- Puritan's Pride8%
- Swanson8%
- Open — no brand owns it (4 brands, 12%)
Demand
Weekly Amazon search volume, last 29 weeks — -31.9% search growth over the last 90 days.Top carotenoids supplement search terms
- carotenoids supplement15K/yr
- carotenoids12K/yr
- carotenoid6K/yr
- carotenoid complex4K/yr
- carotinoid2K/yr
- carotenoid blend3K/yr
Top carotenoids supplement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Country Life Carotenoid Complex with Lutein Lycopene and Astaxanthin 60 Softgels Antioxidant Support
Country Life$26.414.6★264 rev
Now Foods Beta Carotene (Natural) - 180 Softgels
NOW Foods$20.074.6★2,312 rev
Pure Encapsulations Vitamin A + Carotenoids (Lutein Zeaxanthin and Astaxanthin) | Hypoallergenic Dietary Supplement | 90 Capsules
Pure Encapsulations$31.104.7★309 rev
Puritans Pride Beta Carotene Provitamin A 7 500mcg (25 000 IU) Vitamin Supplement for Immune System Antioxidant and Eye Health Support 100 Day Supply 100 Rapid Release Softgels
Puritan's Pride$7.434.7★3,393 rev
Swanson ULT BETATENE NAT Mix CAROTENOID 60SG
Swanson$14.474.3★28 rev
Newest
by launch date
Sunless Glow Lycopene Beta Carotene Tanning Gummies Astaxanthin Vitamin C D E Flax Seed Selenium Amla l Tyrosine PABA Black Pepper 60 Count Strawberry Banana Flavor By Clean Nutra
Clean Nutraceuticals$23.53189 rev
MacuHealth Daily Metabolic Triple Carotenoids with EPA/DHA Omega-3 - Vital Minerals with Zinc 180 Softgels for Long-Lasting Use
Macuhealth$90.6723 rev
Astaxanthin 24mg + Lycopene 50mg Clinical Strength Carotenoids Skin Supplement w. 100% Natural from MicroAlgae - Best Astaxanthin Supplements for Skin Health & Pigmentation - Astaxantina
TERRA ELMNT$22.37609 rev
Nordic Naturals Vitamin A + Carotenoids Unflavored - 30 Soft Gels - Lycopene & Astaxanthin - Supports Skin Cellular Health - Non-GMO - 30 Servings
Nordic Naturals$12.70167 rev
Swanson ULT BETATENE NAT Mix CAROTENOID 60SG
Swanson$14.4728 rev
Trending
90-day click momentum
Pure Encapsulations Beta Carotene (with Mixed Carotenoids) | Hypoallergenic Antioxidant and Vitamin A Precursor Supplement | 90 Softgel Capsules
Pure Encapsulations$36.874.4★
MacuHealth Daily Metabolic Triple Carotenoids with EPA/DHA Omega-3 - Vital Minerals with Zinc 180 Softgels for Long-Lasting Use
Macuhealth$90.674.7★
SOLARAY Food Carotene Vitamin A 10000 IU | Healthy Skin Eyes Antioxidant & Immune Support (200 CT)
SOLARAY$21.384.5★
Country Life Carotenoid Complex with Lutein Lycopene and Astaxanthin 60 Softgels Antioxidant Support
Country Life$26.414.6★
Sunless Glow Lycopene Beta Carotene Tanning Gummies Astaxanthin Vitamin C D E Flax Seed Selenium Amla l Tyrosine PABA Black Pepper 60 Count Strawberry Banana Flavor By Clean Nutra
Clean Nutraceuticals$23.533.4★
What buyers say about carotenoids supplement
What buyers praise and complain about, mined from review topics.What buyers love
“Good for eye”
“all quality ingredients”
“Good vitamin supplement”
“Great taste”
“As advertised”
“Effective”
“Cost effective”
“Easy to swallow”
“Easy to take and use”
“I noticed a natural glow to my skin”
What buyers complain about
“Didnt work”
“Not worth it”
“No tan”
“Bad additive ingredients”
“Made me feel sick”
“the only thing I dont like about it is that you have to take it twice a day”
“This product did nothing to change the color of my skin”
“its rather sad to see a supplement so heavily tainted with it”
“Scam, listed on search as AHRED2 but it is not”
“no change in my skin”
Top return reasons
Common questions
- Is carotenoids supplement profitable to sell on Amazon United States?
- The niche generates $74K/yr across 12 tracked products. 90-day search growth is -31.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the carotenoids supplement niche?
- 10 brands and 358 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in carotenoids supplement?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Color. The return rate is 0.0%.
- What does it cost to enter the carotenoids supplement niche?
- Listings span $7.43–$90.67; the average listing price is $32.47 (sweet spot $15–$100). The average incumbent carries 1,228 reviews — the moat a new listing must climb.