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Cardinal Health Quilted Adult Briefs

Fail

The top 5 brands take 100% of clicks, so Cardinal Health Quilted Adult Briefs is a Fail.

Flapen Score
46
46 / 100
Ranks 9,041 of 14,768 Health & Household niches · −3 vs the category median of 49
Market size
$32K/yr19K searches / yr
90-day growth
+2.4%search demand this quarter
Competition
71%top-5 click share · 2 brands · 42 sellers

Flapen Score

Cardinal Health Quilted Adult Briefs against its category

The dotted line is the Health & Household average. Past it, Cardinal Health Quilted Adult Briefs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardinal Health Quilted Adult Briefs market on Amazon at a glance

Shoppers on Amazon United States searched for Cardinal Health Quilted Adult Briefs 19K times last year and spent an estimated $32K. All 2 brands take every click. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+2.4%
Conversion, latest week
5.6%
Market size, estimated
$32Ka year
Peak month
November1.3× the quietest month
Top search term
cardinal health adult diapers17K searches a year

02 · Price

A sale here is worth $29.80.

Listings sell for $29.80 on average, from $12.21 to $48.27. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $29.80 that is $3K to $7K a year per listing.

Average price
$29.80inside the $15 to $100 sweet spot
Price range
$12.21–$48.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #156 within Incontinence & Ostomy. It carries 219 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
72%
Out of stock, average day
5.3%
Average rank
#156in Incontinence & Ostomy
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
219per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 112 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
112 months

Products

Top Cardinal Health Quilted Adult Briefs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

42

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Cardinal Health Quilted Adult Briefs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3×

Reviews and returns

What reviews say buyers love and hate about Cardinal Health Quilted Adult Briefs

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
0.3%of orders come back
“Wrong size”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cardinal Health Quilted Adult Briefs questions

Answered from the same tracked data.