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Card Holders for Playing Cards

Maybe

An estimated 1.6% of orders come back. But demand is soft, at -18.7% this quarter, so Card Holders for Playing Cards is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 14,768 Health & Household niches · +8 vs the category median of 49
Market size
$986K/yr1.0M searches / yr
90-day growth
-18.7%search demand this quarter
Competition
49%top-5 click share · 21 brands · 35 sellers

Flapen Score

Card Holders for Playing Cards against its category

The dotted line is the Health & Household average. Past it, Card Holders for Playing Cards is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Holders for Playing Cards market on Amazon at a glance

Shoppers on Amazon United States searched for Card Holders for Playing Cards 1.0M times last year and spent an estimated $986K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $986K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
7.6%
Market size, estimated
$986Ka year
Peak month
December2.7× the quietest month
Top search term
playing card holder310K searches a year

02 · Price

A sale here is worth $12.38.

Listings sell for $12.38 on average, from $5.42 to $28.57. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At $12.38 that is $31K to $37K a year per listing.

Average price
$12.38under the $15 to $100 sweet spot
Price range
$5.42–$28.57
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
2,500–3,000
Revenue per listing a year
$31K–$37K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #101 within Low Strength Aids. It carries 1,227 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
3.7%
Average rank
#101in Low Strength Aids
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,227per listing
Listings tracked
30

04 · Newcomers

3 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Card Holders for Playing Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

35

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

49%

Top 20: 88%

Open market

34%

  • Brand 119%
  • Brand 215%
  • Brand 315%
  • Brand 47%
  • Brand 56%
  • Brand 64%

Demand

Card Holders for Playing Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KHoliday '24Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Card Holders for Playing Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playing card holder310K/yr
  • card holders for playing cards284K/yr
  • canasta card holder51K/yr
  • card holder for kids74K/yr
  • playing card holders41K/yr
  • playing card holders for adults42K/yr
  • kids card holder36K/yr
  • game card holder27K/yr
  • playing cards holder24K/yr
  • card game holder19K/yr

Reviews and returns

What reviews say buyers love and hate about Card Holders for Playing Cards

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Too short”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Card Holders for Playing Cards questions

Answered from the same tracked data.