Is card holders for playing cards profitable to sell on Amazon United States?

The niche generates $986K/yr across 30 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the card holders for playing cards niche?

21 brands and 35 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in card holders for playing cards?

Top complaints mined from reviews: Size-Overall, Strength, Ease Of Use. The return rate is 1.6%.

When does demand for card holders for playing cards peak?

Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the card holders for playing cards niche?

Listings span $5.42–$28.57; the average listing price is $12.38 (sweet spot $15–$100). The average incumbent carries 1,227 reviews — the moat a new listing must climb.

card holders for playing cards

Worth a look

Shows low returns (1.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Great1.6%

return rate — above 5% kills the launch gate

Market size

Great$986K

$986K/yr · 1.0M searches

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Price range

Good$5.42–$28.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,226.7

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$12.38

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, card holders for playing cards is a $986K/yr Amazon United States market (1.0M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 57/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

card holders for playing cards market data

Units sold / yr: 80K–100K; avg 2,500–3,000/product
Revenue / yr: $990K–$1.2M; units × avg price
Conversion rate: 7.6%
Avg BSR: #101
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 3.7%
Avg brand age: 37 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 falling

Sellers

Top-5 brand share

62%

Top 20: 99%

Top-5 click share

49%

Top 20: 88%

Open market

34%

GHERPTE19%
Gamewright15%
RESOVO15%
ZUFECY7%
Tenyond6%
plusvivo4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top card holders for playing cards search terms

playing card holder310K/yr -5.9%4.8% conv.
card holders for playing cards284K/yr -32.8%6.4% conv.
canasta card holder51K/yr -6.1%7.1% conv.
card holder for kids74K/yr -37.5%11.6% conv.
playing card holders41K/yr +1.5%3.9% conv.
playing card holders for adults42K/yr -26.8%6.1% conv.
kids card holder36K/yr -27.1%13.5% conv.
game card holder27K/yr -6.1%2.5% conv.
playing cards holder24K/yr -11.8%3.1% conv.
card game holder19K/yr +0.2%2.0% conv.

All search terms

Top card holders for playing cards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gamewright - The Original Little Hands Playing Card Holder - Card Game Accessory for Kids - Ages 3 and Up - Perfect for Family Game Night! 5

Gamewright$5.774.8★10,952 rev

RESOVO Playing Cards Holders Stands Decks w/Foldable Tabletop Stand 3 Layers Design for Poker UNO Cards Playing Card Accessories Set of 2 (1 Blue + 1 Yellow)

RESOVO$10.004.5★930 rev

2 Pack Three-Layer Design Playing Cards HoldersPlaying Card Holder for Kids Adults Hands Free Card Holder for Family Card Game Nights Poker Parties

GHERPTE$9.784.7★387 rev

GHERPTE Playing Card Games Holder 6 Pack Triangle Shaped Hands-Free Playing Card Holder for Kids Adults Seniors Poker Parties Family Card Game Nights&Classroom Activities 6 Colors

GHERPTE$8.284.4★265 rev

ZUFECY 4-Pack Triangular Card Holders Small Lightweight ABS Holders for Kids and Seniors 4 Colors with Push-Button Design for Poker Parties School and Family Card Games

ZUFECY$5.964.2★44 rev

Newest

by launch date

Playing Card Holders for Little Hands Playing at Holidays Game Nights Handheld Cards Game Accessory for Ages 3 and Up for Poker and Cards Games Summer Vocation Must-haves 4 Pack (2 Blue + 2 Yellow)

Tenyond$10.6965 rev

5mo ago

FYCQER 2PCS Card Holders for Playing Cards 3-Layer Foldable & Hands-Free Portable Tabletop Stand for Poker UNO Canasta Card Games Perfect for Family Game Nights Kids Seniors & Parties

FYCQER$5.4264 rev

6mo ago

4 Pack Card Holders for Playing Cards Playing Card Holder for Adults Kids Arthritis Little Hands 3 Layers Stand Foldable Plastic Card Holder Set for Card Games Poker Travel Game Night (Multicolor)

Wkchxd$10.1537 rev

7mo ago

ZUFECY 4-Pack Triangular Card Holders Small Lightweight ABS Holders for Kids and Seniors 4 Colors with Push-Button Design for Poker Parties School and Family Card Games

ZUFECY$5.9644 rev

10mo ago

Playing Cards Holder for Little Hands Stocking Stuffer for Boy Girl UNO Game Nights Poker Canasta Spite Malice Playing Card Accessories for Family Gatherings & Travel Set of 4 (2 Blue + 2 Green)

RESOVO$12.47181 rev

11mo ago

What buyers say about card holders for playing cards

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use13%

“Ease of use”

Quality-Overall13%

“Fabulous product”

Advertised Vs Actual Product8%

“As described”

Grip8%

“these holders are easy to grip”

Value For Money8%

“GREAT VALUE”

Fun/Entertainment Experience8%

“Great fun”

Collectibles6%

“Perfect for card players”

Size-Overall5%

“They fit great in the hands”

Durability4%

“Holding up well”

Storage Capacity3%

“come with a nice storage bag”

What buyers complain about

Size-Overall13%

“Too short”

Strength11%

“Very flimsy”

Ease Of Use9%

“Not able to use it for anything”

Durability8%

“Falling Apart”

Quality-Overall8%

“Low quality,”

Value For Money4%

“Cheap,”

Grip3%

“Doesnt grip the cards well”

Material Quality2%

“Very thin plastic”

Functionality-Overall2%

“Doesnt work”

Advertised Vs Actual Product2%

“Misleading description”

Top return reasons

Size-Overall42%

Defective Material/Parts10%

Functionality-Overall7%

Advertised Vs Actual Product6%

Strength4%

Material Quality4%

Quality-Overall4%

Ease Of Use4%

Value For Money2%

Weight Heavy2%

Common questions

Is card holders for playing cards profitable to sell on Amazon United States?: The niche generates $986K/yr across 30 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the card holders for playing cards niche?: 21 brands and 35 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in card holders for playing cards?: Top complaints mined from reviews: Size-Overall, Strength, Ease Of Use. The return rate is 1.6%.
When does demand for card holders for playing cards peak?: Demand peaks in Jan–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the card holders for playing cards niche?: Listings span $5.42–$28.57; the average listing price is $12.38 (sweet spot $15–$100). The average incumbent carries 1,227 reviews — the moat a new listing must climb.