Is carbs profitable to sell on Amazon United States?

The niche generates $276K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +33.4%. Flapen's verdict: Worth a look (60/100).

How competitive is the carbs niche?

12 brands and 311 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in carbs?

Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.0%.

What does it cost to enter the carbs niche?

Listings span $16.40–$72.20; the average listing price is $38.20 (sweet spot $15–$100). The average incumbent carries 477 reviews — the moat a new listing must climb.

carbs

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.20

avg listing price — sweet spot $15–$100

Price range

Incredible$16.40–$72.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great476.67

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+33.4%

90-day search growth — must beat 0% to launch

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Good$276K

$276K/yr · 118K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United States niche tracking, carbs is a $276K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

carbs market data

Units sold / yr: 6K–8K; avg 500–750/product
Revenue / yr: $229K–$306K; units × avg price
Conversion rate: 6.1%
Avg BSR: #101
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 6.4%
Avg brand age: 76 months
Avg seller age: 138 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

311

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

Carbs Fuel56%
NutraBio17%
NOW Foods7%
Precision Hydration6%
Skratch Labs3%
EFX Sports2%
Open — no brand owns it (6 brands, 9%)

Demand

Weekly Amazon search volume, last 14 weeks — +33.4% search growth over the last 90 days.

Open Trend

Top carbs search terms

carbs34K/yr +28.2%2.4% conv.
carbs fuel gel27K/yr +47.5%5.5% conv.
carbs fuel22K/yr +54.1%4.3% conv.
carb drink9K/yr +3.6%2.2% conv.
carbs gel5K/yr +104.8%4.1% conv.
liquid carbs7K/yr +22.0%2.8% conv.
super carb6K/yr -3.4%10.3% conv.
carb fuel4K/yr +34.9%5.0% conv.
nutrabio super carb3K/yr -19.1%9.5% conv.

All search terms

Top carbs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Carbs Fuel Original 50g Energy Gel - 50g Carbs Per Gel - No Preservatives No Gelling Agents - Vegan & Gluten-Free - High-Carb Endurance Fuel - 18 Pack

Carbs Fuel$37.864.7★175 rev

Carbs Fuel$31.875.0★51 rev

Carbs Fuel Original Energy Gels 24 Gel | 25g Carbs 100 Calories per Gel | No Preservatives or Gelling Agents | Light Neutral Flavor & Thin Consistency | Vegan & Gluten-Free Endurance Fuel

Carbs Fuel$37.854.7★175 rev

NutraBio Super Carb Carbohydrate Powder with Cluster Dextrin & Electrolytes Advanced Carb Supplement Powder for Workout Fuel Performance and Muscle Recovery Cyclic Dextrin Unflavored 30 Sv

NutraBio$42.464.4★292 rev

NOW Foods Sports Nutrition Carbo Gain Powder (Maltodextrin) Rapid Absorption Energy Production 8-Pound

NOW Foods$33.424.6★2,191 rev

Newest

by launch date

Science in Sport BETA Fuel Gel - Dual-Source Energy Gel - Isotonic Gel - Fast-Absorbing Carbohydrate Energy - Sports Nutrition - Easy on Stomach - Portable - Neutral Flavor - 6-Pack

Science in Sport$17.0072 rev

5mo ago

Carbs Fuel$61.9751 rev

12mo ago

Carbs Fuel Caffeinated Original 50g Energy Gel Pack of 2 | High-Carb Caffeine Gels | Vegan & Gluten-Free Running Gel | No Preservatives | Energy Gels with Caffeine for Endurance Cycling & Running

Carbs Fuel$61.8728 rev

12mo ago

Carbs Fuel Original 1 000g Sport Drink Powder - Pack of 2 | 75g Carbs 300 Calories 500mg Sodium Per Serving | No Preservatives High Carb Hydration Powder Mix | Light & Refreshing Flavor

Carbs Fuel$72.2021 rev

1y ago

Carbs Fuel Original Energy Gels 24 Gel | 25g Carbs 100 Calories per Gel | No Preservatives or Gelling Agents | Light Neutral Flavor & Thin Consistency | Vegan & Gluten-Free Endurance Fuel

Carbs Fuel$37.85175 rev

1y ago

What buyers say about carbs

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall14%

“The taste was pretty decent”

Flavor11%

“Very neutral flavor”

Quality-Overall11%

“Solid Product”

Energy Level9%

“Good energy”

Nutritional Content6%

“Favorite race Day nutrition”

Value For Money4%

“It's decent value for money”

Ease Of Use4%

“Easy to use”

Ease Of Chewing/Swallowing3%

“Fine on the initial swallow”

Texture/Consistency-Overall3%

“The texture surprised me in a good way”

Solubility3%

“Dissolves quickly and well”

What buyers complain about

Taste-Overall12%

“the taste disappear completely”

Sweetness8%

“Flavor is not overly sweet”

Flavor5%

“Dislikes: has weirdly too much flavor for not having a flavor somehow”

Value For Money3%

“Waste of money”

Size-Overall3%

“It was a much larger container than what I expected”

Texture/Consistency-Overall3%

“Bad texture”

Thickness2%

“It is a bit thicker of a gel than I expected”

Advertised Vs Actual Product2%

“Misleading”

Mixing/Blending2%

“Does not mix well”

Ease Of Use2%

“hard to mix”

Top return reasons

Leak-Proof28%

Taste-Overall18%

Size-Overall10%

Acid Regulator/Stomach Ache Relief8%

Dosage7%

Sweetness7%

Energy Level5%

Regulates Digestion3%

Adhesion/Stickiness3%

Dilute/Watery3%

Common questions

Is carbs profitable to sell on Amazon United States?: The niche generates $276K/yr across 27 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +33.4%. Flapen's verdict: Worth a look (60/100).
How competitive is the carbs niche?: 12 brands and 311 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 89% of demand.
What do buyers complain about in carbs?: Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.0%.
What does it cost to enter the carbs niche?: Listings span $16.40–$72.20; the average listing price is $38.20 (sweet spot $15–$100). The average incumbent carries 477 reviews — the moat a new listing must climb.