Is carbohydrate powder profitable to sell on Amazon United States?

The niche generates $613K/yr across 27 tracked products. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the carbohydrate powder niche?

11 brands and 29 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in carbohydrate powder?

Top complaints mined from reviews: Taste-Overall, Mixing/Blending, Value For Money. The return rate is 0.0%.

When does demand for carbohydrate powder peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the carbohydrate powder niche?

Listings span $18.03–$49.29; the average listing price is $38.94 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.

carbohydrate powder

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.94

avg listing price — sweet spot $15–$100

Price range

Incredible$18.03–$49.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great440.81

avg incumbent reviews — the moat a new listing must climb

Market size

Good$613K

$613K/yr · 295K searches

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, carbohydrate powder is a $613K/yr Amazon United States market (295K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

carbohydrate powder market data

Units sold / yr: 15K–20K; avg 500–750/product
Revenue / yr: $584K–$779K; units × avg price
Conversion rate: 5.3%
Avg BSR: #141
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 0.0%
Avg brand age: 85 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

EFX Sports45%
NOW Foods18%
NutraBio15%
Evogen5%
Nutricost4%
Muscle Milk3%
Open — no brand owns it (5 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top carbohydrate powder search terms

carb powder71K/yr +5.0%3.8% conv.
karbolyn61K/yr -4.3%6.5% conv.
carbohydrate powder54K/yr +2.6%3.3% conv.
karbolyn carbohydrate powder20K/yr -19.2%8.9% conv.
intra workout carbs11K/yr +23.6%1.6% conv.
carbo gain12K/yr -3.1%14.0% conv.
carb powder supplement12K/yr -16.5%3.8% conv.
carb supplement9K/yr -1.6%2.6% conv.
carbolyn5K/yr -15.3%5.9% conv.
carbohydrate supplement5K/yr -3.2%2.3% conv.

All search terms

Top carbohydrate powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NOW Foods Sports Nutrition Carbo Gain Powder (Maltodextrin) Rapid Absorption Energy Production 8-Pound

NOW Foods$33.424.6★2,191 rev

EFX Sports Karbolyn Fuel | Fast-Absorbing Carbohydrate Powder | Carb Load Sustained Energy Quick Recovery | Stimulant Free | 39 Servings (Neutral)

EFX Sports$49.244.6★1,063 rev

NutraBio CarboMax Maltodextrin Powder - Carbohydrate Powder for Sustained Energy - Calorie Rich for Muscle and Weight Gain - Unflavored - 5 Pounds 75 Servings

NutraBio$33.874.5★539 rev

EFX Sports Karbolyn Fuel | Fast-Absorbing Carbohydrate Powder | Carb Load Sustained Energy Quick Recovery | Stimulant Free | 20 Servings (Neutral)

EFX Sports$29.714.6★1,063 rev

EFX Sports$44.654.9★127 rev

Newest

by launch date

Precision Fuel PF60 Carb & Electrolyte Drink Mix Powder for Hydration & Energy - Endurance Sports Nutrition Vegan Hypotonic - 60g Carb 1000mg Sodium per Litre - Mild Citrus Flavor 1-Pack

Precision Hydration$31.50241 rev

2y ago

EFX Sports$44.3848 rev

3y ago

Nutricost Intra-Workout Powder 30 Servings (Pink Lemonade) - Non-GMO Gluten Free Intraworkout Supplement

Nutricost$24.37201 rev

5y ago

BARE PERFORMANCE NUTRITION BPN G.1.M Go One More Sport Endurance Training Fuel Superior Carbohydrate & Electrolytes Powder Formula Reduce Fatigue Fruit Punch 25 Servings

BARE PERFORMANCE NUTRITION$37.43458 rev

6y ago

Jacked Factory Carb Surge - Premium Carbohydrate Powder with Carb10 Pea Starch & Cluster Dextrin for Fast-Acting Intra Workout Carbs & Increased Energy - 30 Servings Unflavored

Jacked Factory$26.25118 rev

6y ago

What buyers say about carbohydrate powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“the performance is top notch”

Taste-Overall15%

“Great taste”

Flavor11%

“I prefer this flavor over the orange”

Nutritional Content8%

“Great supplement to running and endurance sport”

Energy Level6%

“Lots more energy”

Solubility5%

“It mixes well”

Blend/Ratio4%

“easy to mix”

Weight Loss2%

“Definitely helped gain weight I had lost tasteless”

Value For Money2%

“It does have good value for money”

Efficiency2%

“is very effective during workouts”

What buyers complain about

Taste-Overall12%

“This tastes like sewer water”

Mixing/Blending9%

“Terrible mix-ability, does not dissolve easy”

Value For Money8%

“Waste of money”

Flavor5%

“the flavor is not very good”

Solubility5%

“It doesnt really dissolve in shaker bottles”

Size-Overall4%

“It was a much larger container than what I expected”

Visibility4%

“not seeing any difference”

Nutritional Content4%

“Not Good as an Intra Workout Drink”

Blood Sugar Level3%

“I thought my blood sugars would spike if I took it”

Side Effects3%

“Note: I do feel its effects for about an hour then it tapers off”

Top return reasons

Dosage50%

Flavor50%

Common questions

Is carbohydrate powder profitable to sell on Amazon United States?: The niche generates $613K/yr across 27 tracked products. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the carbohydrate powder niche?: 11 brands and 29 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in carbohydrate powder?: Top complaints mined from reviews: Taste-Overall, Mixing/Blending, Value For Money. The return rate is 0.0%.
When does demand for carbohydrate powder peak?: Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the carbohydrate powder niche?: Listings span $18.03–$49.29; the average listing price is $38.94 (sweet spot $15–$100). The average incumbent carries 441 reviews — the moat a new listing must climb.