carbamide peroxide
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.70avg listing price — sweet spot $15–$100
Price range
Great$7.77–$45.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good65%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,184.74avg incumbent reviews — the moat a new listing must climb
Market size
Bad$89K$89K/yr · 83K searches
According to Flapen's Amazon United States niche tracking, carbamide peroxide is a $89K/yr Amazon United States market (83K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Aug. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
carbamide peroxide market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $87K–$109K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #358
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 1.4%
- Avg brand age
- 68 months
- Avg seller age
- 130 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
63
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
58%
Top 20: 96%
Open market
27%
- White Teeth Global22%
- AURAGLOW13%
- Cool Teeth Whitening12%
- EZGO9%
- Opalescence8%
- VieBeauti8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +26.4% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.7×
Top carbamide peroxide search terms
- carbamide peroxide41K/yr
- carbamide peroxide teeth whitening gel21K/yr
- 44% carbamide peroxide5K/yr
- carbamide peroxide gel6K/yr
- carbamide6K/yr
- peroxide teeth whitening4K/yr
- 44% carbamide peroxide whitening gel248/yr
Top carbamide peroxide products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
White Teeth Global 10 Syringes (3ml) New Strongest 44% Carbamide Peroxide Teeth whitening Gel (Mouth Trays NOT Included)
White Teeth Global$19.954.3★1,590 rev
Teeth Whitening Gel for Trays Pro Strength 44% Carbamide Peroxide 5 Syringes (50 Uses) + 2 Trays Enamel Safe Teeth Whitener Removes Coffee Wine & Tobacco Stains At-Home Pro Whitening Kit
Cool Teeth Whitening$28.884.4★914 rev
Auraglow 44% Teeth Whitening Gel for Trays Retainers & Aligners Dentist Strength Carbamide Peroxide Whitener 30 Treatments 3 Syringes (5mL)
AURAGLOW$30.514.3★14,694 rev
EZGO 10 Pack Teeth Whitening Gel Refills 22% Bleaching Gel No Sensitive Teeth Whitener Great for Sensitive Tooth Whitening Carbamide Peroxide Teeth Whitening Gel Mint Flavor (10X 3ML)
EZGO$22.104.3★7,311 rev
VieBeauti Teeth Whitening Pen Kit 35% Carbamide Peroxide Gel 5 Pack
VieBeauti$17.774.3★18,661 rev
Newest
by launch date
Advanced White Teeth Whitening Gel Refill Pack 60 Treatments | 35% Carbamide Peroxide Professional Dental-Grade Gel | 310 mL Syringes | Restore+ Nano-Hydroxyapatite Toothpaste | Trays Not Included
SMILE NOVA$20.6863 rev
HealthA2Z Ear Wax Removal Kit Carbamide Peroxide 6.5% Rubber Bulb & Dropper 0.5 fl oz (15mL)
HealthA2Z$9.6644 rev
44% Ganencsnc 44% 10-Pack Teeth Whitening Gel Refills - Gentle 44% Carbamide Peroxide Formula - Compatible with Teeth whitening Kit No Sensitive Teeth Whitener
Ganencsnc$23.65122 rev
35% Ganencsnc 10-Pack Teeth Whitening Gel Refills - Gentle 35% Carbamide Peroxide Formula - Compatible with Teeth whitening Kit No Sensitive Teeth Whitener
Ganencsnc$21.74168 rev
JTF Teeth Whitening Gel Kit: 35% Carbamide Peroxide Removes Stains from Coffee Wine & Smoking Safe for Sensitive Teeth & Gentle on Enamel - with 5 Whitening Gels and 1 Remineralization Gel Mint
JTF$10.03114 rev
Trending
90-day click momentumHealthA2Z Ear Wax Removal Kit Carbamide Peroxide 6.5% Rubber Bulb & Dropper 0.5 fl oz (15mL)
HealthA2Z$9.664.0★
Advanced White Teeth Whitening Gel Refill Pack 60 Treatments | 35% Carbamide Peroxide Professional Dental-Grade Gel | 310 mL Syringes | Restore+ Nano-Hydroxyapatite Toothpaste | Trays Not Included
SMILE NOVA$20.684.4★
44% Ganencsnc 44% 10-Pack Teeth Whitening Gel Refills - Gentle 44% Carbamide Peroxide Formula - Compatible with Teeth whitening Kit No Sensitive Teeth Whitener
Ganencsnc$23.654.3★
MySmile Teeth Whitening Kit with LED Light 10 Min Non-Sensitive Fast Teeth Whitener with 3 Carbamide Peroxide Whitening Gel Helps to Remove Stains from Coffee Smoking Wines Soda Food
MySmile$28.854.2★
Plus White Speed Whitening Gel - Works in 5 Minutes - Professional Teeth Whitening w/Dentist Approved Ingredient (2 oz)
Plus White$12.704.3★
What buyers say about carbamide peroxide
What buyers praise and complain about, mined from review topics.What buyers love
“Whitening gel”
“It seems very user-friendly”
“It's pretty effective”
“good products I was doing for for a week”
“Excellent value”
“Works as described”
“doesnt make my teeth feel sensitive”
“Easy to apply”
“Brighter smile”
“Works well, noticed a big difference in coloring”
What buyers complain about
“No results”
“Consistency is watery”
“A little pricey”
“Hard to manage”
“There quality control must be non existent”
“Didnt last”
“it does not charge”
“Did not help to white”
“other discoloring drinks”
“beeper is sensitive”
Top return reasons
Common questions
- Is carbamide peroxide profitable to sell on Amazon United States?
- The niche generates $89K/yr across 23 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +26.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the carbamide peroxide niche?
- 18 brands and 63 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in carbamide peroxide?
- Top complaints mined from reviews: Functionality-Overall, Dilute/Watery, Value For Money. The return rate is 0.8%.
- When does demand for carbamide peroxide peak?
- Demand peaks in Aug; the busiest month runs 1.7× the quietest.
- What does it cost to enter the carbamide peroxide niche?
- Listings span $7.77–$45.84; the average listing price is $21.70 (sweet spot $15–$100). The average incumbent carries 8,185 reviews — the moat a new listing must climb.