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Caramel Protein Powder

Maybe

An estimated 0.0% of orders come back. But demand is soft, at +0.1% this quarter, so Caramel Protein Powder is a Maybe.

Flapen Score
52
52 / 100
Top 36% of 14,768 Health & Household niches · +3 vs the category median of 49
Market size
$216K/yr129K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
67%top-5 click share · 17 brands · 57 sellers

Flapen Score

Caramel Protein Powder against its category

The dotted line is the Health & Household average. Past it, Caramel Protein Powder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Caramel Protein Powder 129K times last year and spent an estimated $216K. The top 5 brands take 74% of clicks. Demand peaks in Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $216K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
4.0%
Market size, estimated
$216Ka year
Peak month
July2.4× the quietest month
Top search term
salted caramel protein powder46K searches a year

02 · Price

A sale here is worth $41.32.

Listings sell for $41.32 on average, from $24.58 to $76.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $41.32 that is $10K to $21K a year per listing.

Average price
$41.32inside the $15 to $100 sweet spot
Price range
$24.58–$76.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$10K–$21K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #54 within Protein. It carries 1,675 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
95%
Out of stock, average day
6.6%
Average rank
#54in Protein
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
1,675per listing
Listings tracked
21

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
71 months

Products

Top Caramel Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

57

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

67%

Top 20: 99%

Open market

22%

  • Brand 129%
  • Brand 220%
  • Brand 312%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Caramel Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 2.4×

Search terms

Top Caramel Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salted caramel protein powder46K/yr
  • caramel protein powder38K/yr
  • protein powder caramel11K/yr
  • carmel protein powder11K/yr
  • premier protein powder caramel6K/yr
  • salted caramel protein4K/yr
  • protein powder salted caramel4K/yr
  • caramel macchiato protein powder3K/yr
  • salted carmel protein powder3K/yr
  • caramel toffee protein powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel Protein Powder

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Taste-Overall”
20%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Bad tasting”
A buyer, on “Taste-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Caramel Protein Powder questions

Answered from the same tracked data.