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Caramel Crunch

Fail

Demand is soft, at -49.3% this quarter, so Caramel Crunch is a Fail.

Flapen Score
33
33 / 100
Ranks 14,104 of 14,768 Health & Household niches · −16 vs the category median of 49
Market size
$14K/yr22K searches / yr
90-day growth
-49.3%search demand this quarter
Competition
76%top-5 click share · 4 brands · 6 sellers

Flapen Score

Caramel Crunch against its category

The dotted line is the Health & Household average. Past it, Caramel Crunch is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Caramel Crunch market on Amazon at a glance

Shoppers on Amazon United States searched for Caramel Crunch 22K times last year and spent an estimated $14K. All 4 brands take every click. Demand peaks in Nov. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -49.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $14K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-49.3%
Conversion, latest week
6.3%
Market size, estimated
$14Ka year
Peak month
November2.1× the quietest month
Top search term
healthwise3K searches a year

02 · Price

A sale here is worth $10.09.

Listings sell for $10.09 on average, from $3.42 to $17.89. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $10.09 that is $0 to $1K a year per listing.

Average price
$10.09under the $15 to $100 sweet spot
Price range
$3.42–$17.89
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 41.1% of listings are out of stock. The average listing ranks #91 within Joint & Muscle Pain Relief. It carries 1,585 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
88%
Out of stock, average day
41.1%
Average rank
#91in Joint & Muscle Pain Relief
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
1,585per listing
Listings tracked
8

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Caramel Crunch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 29%
  • Brand 38%
  • Brand 47%

Demand

Caramel Crunch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.1×

Search terms

Top Caramel Crunch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • healthwise3K/yr
  • healthwise products3K/yr
  • healthwise low acid coffee7K/yr
  • healthwise low acid coffee k cups7K/yr
  • health wise1K/yr
  • health wise protein drink mix1K/yr

Reviews and returns

What reviews say buyers love and hate about Caramel Crunch

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Value For Money”
30%of negative reviews mention “Functionality-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not effective”
A buyer, on “Functionality-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Caramel Crunch questions

Answered from the same tracked data.