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Cappuccino Protein Powder

Fail

The top 5 brands take 100% of clicks, so Cappuccino Protein Powder is a Fail.

Flapen Score
39
39 / 100
Ranks 12,636 of 14,768 Health & Household niches · −10 vs the category median of 49
Market size
$57K/yr39K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
94%top-5 click share · 5 brands · 18 sellers

Flapen Score

Cappuccino Protein Powder against its category

The dotted line is the Health & Household average. Past it, Cappuccino Protein Powder is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cappuccino Protein Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Cappuccino Protein Powder 39K times last year and spent an estimated $57K. All 5 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
3.9%
Market size, estimated
$57Ka year
Top search term
mocha protein powder19K searches a year

02 · Price

A sale here is worth $37.30.

Listings sell for $37.30 on average, from $10.59 to $80.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $37.30 that is $4K to $9K a year per listing.

Average price
$37.30inside the $15 to $100 sweet spot
Price range
$10.59–$80.49
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #5 within Protein. It carries 4,775 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
0.8%
Average rank
#5in Protein
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
4,775per listing
Listings tracked
7

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Cappuccino Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 28%
  • Brand 35%
  • Brand 43%
  • Brand 53%

Demand

Cappuccino Protein Powder search demand

Weekly searches over the year. Pick a range.

800600Spike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Cappuccino Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mocha protein powder19K/yr
  • dunkin protein powder13K/yr
  • mocha protein3K/yr
  • dunkin donuts protein powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Cappuccino Protein Powder

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Doesnt taste good”
A buyer, on “Taste-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Cappuccino Protein Powder questions

Answered from the same tracked data.