Is cappuccino protein powder profitable to sell on Amazon United States?

The niche generates $57K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (39/100).

How competitive is the cappuccino protein powder niche?

5 brands and 18 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cappuccino protein powder?

Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.

What does it cost to enter the cappuccino protein powder niche?

Listings span $10.59–$80.49; the average listing price is $37.30 (sweet spot $15–$100). The average incumbent carries 4,775 reviews — the moat a new listing must climb.

cappuccino protein powder

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$37.30

avg listing price — sweet spot $15–$100

Price range

Great$10.59–$80.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Review moat

Bad4,774.57

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$57K

$57K/yr · 39K searches

Competition

Bad94%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, cappuccino protein powder is a $57K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

cappuccino protein powder market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $75K–$93K; units × avg price
Conversion rate: 3.9%
Avg BSR: #5
Page quality: 0%
Prime: 100%
Sponsored: 29%
Out of stock: 0.8%
Avg brand age: 74 months
Avg seller age: 146 days

Competition & brand share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Dymatize80%
Premier Protein8%
Optimum Nutrition5%
Levels Nutrition3%
SINGLES TO GO!3%

Demand

Weekly Amazon search volume, last 14 weeks — +1.0% search growth over the last 90 days.

Open Trend

Top cappuccino protein powder search terms

mocha protein powder19K/yr +8.9%1.5% conv.
dunkin protein powder13K/yr -7.7%9.1% conv.
mocha protein3K/yr +34.1%0.3% conv.
dunkin donuts protein powder4K/yr -25.6%7.9% conv.

All search terms

Top cappuccino protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dymatize x Dunkin Mocha Latte ISO100 Whey Protein Powder 95mg Caffeine 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 3g Carb

Dymatize$33.244.3★3,658 rev

Dymatize x Dunkin Cappuccino ISO100 Whey Protein Powder 95mg Caffeine 25g of Protein5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)

Dymatize$34.204.2★5,185 rev

Premier Protein Powder Caf Latte 30g Protein 95mg Caffeine for Energy No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 23.9 oz (17 Servings)

Premier Protein$26.464.3★16,998 rev

Dymatize x Dunkin Glazed Donut ISO100 Whey Protein Powder 25g of Protein 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)

Dymatize$35.933.9★901 rev

Optimum Nutrition Gold Standard 100% Whey Protein Powder Mocha Cappuccino 5 Pound (Packaging May Vary)

Optimum Nutrition$80.494.7★3,328 rev

Newest

by launch date

Dunkin Zero Sugar Refreshers Singles To Go! Powdered Drink Mix 40 Ct Variety Pack Energy from Green Tea Aspartame-Free Just Add Water

SINGLES TO GO!$10.591,906 rev

7mo ago

Dymatize x Dunkin Glazed Donut ISO100 Whey Protein Powder 25g of Protein 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)

Dymatize$35.93901 rev

2y ago

Dymatize x Dunkin Mocha Latte ISO100 Whey Protein Powder 95mg Caffeine 25g of Protein 20 Servings 5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 3g Carb

Dymatize$33.243,658 rev

4y ago

Dymatize x Dunkin Cappuccino ISO100 Whey Protein Powder 95mg Caffeine 25g of Protein5.5g BCAAs 120 Cal. Gluten Free 1g Fat 1g Sugar 2g Carb (20 Servings)

Dymatize$34.205,185 rev

4y ago

Premier Protein Powder Caf Latte 30g Protein 95mg Caffeine for Energy No Added Sugar 100% Whey Protein Keto Friendly Soy & Gluten Free 23.9 oz (17 Servings)

Premier Protein$26.4616,998 rev

6y ago

What buyers say about cappuccino protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall38%

“no gross taste”

Flavor19%

“Flavors are very satisfying”

Nutritional Content5%

“Have enjoyed this protein powder shake as a family”

Value For Money5%

“not over priced”

Sweetness4%

“Sugar Free”

Freshness3%

“Very refreshing”

Solubility3%

“It mixes well”

Energy Level2%

“Gives me energy”

Quality-Overall2%

“Just as good as the powder I used to buy”

Caffeine Content2%

“Excellent alternative for my caffeine when i'm on the go”

What buyers complain about

Taste-Overall22%

“Doesnt taste good”

Flavor13%

“This flavor is disgusting”

Sweetness9%

“not be as sweet”

Value For Money6%

“Complete waste of money”

Artificial Sweeteners4%

“Gross sugar substitute taste”

Sour2%

“To Sour”

Dilute/Watery2%

“and it is SO diluted”

Solubility2%

“Does NOT dissolve at all”

Caffeine Content1%

“has caffeine”

Smell1%

“SMELLS HORRIBLE”

Common questions

Is cappuccino protein powder profitable to sell on Amazon United States?: The niche generates $57K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (39/100).
How competitive is the cappuccino protein powder niche?: 5 brands and 18 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cappuccino protein powder?: Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
What does it cost to enter the cappuccino protein powder niche?: Listings span $10.59–$80.49; the average listing price is $37.30 (sweet spot $15–$100). The average incumbent carries 4,775 reviews — the moat a new listing must climb.