Is canvas waterproofing spray profitable to sell on Amazon United States?

The niche generates $48K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Worth a look (51/100).

How competitive is the canvas waterproofing spray niche?

7 brands and 107 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in canvas waterproofing spray?

Top complaints mined from reviews: Water Resistance, Functionality-Overall, Leak-Proof. The return rate is 0.1%.

When does demand for canvas waterproofing spray peak?

Demand peaks in Oct–Nov; the busiest month runs 5.1× the quietest.

What does it cost to enter the canvas waterproofing spray niche?

Listings span $9.22–$77.00; the average listing price is $29.76 (sweet spot $15–$100). The average incumbent carries 8,959 reviews — the moat a new listing must climb.

canvas waterproofing spray

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.76

avg listing price — sweet spot $15–$100

Price range

Great$9.22–$77.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Growth

Good+40.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad8,958.84

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$48K

$48K/yr · 18K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, canvas waterproofing spray is a $48K/yr Amazon United States market (18K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

canvas waterproofing spray market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $45K–$60K; units × avg price
Conversion rate: 9.0%
Avg BSR: #329
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 95 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 flat

Sellers

107

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

STAR BRITE45%
Scotchgard26%
303 Products15%
Better Boat7%
simprax3%
Nikwax2%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +40.5% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 5.1×

Open Trend

Top canvas waterproofing spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

STAR BRITE Waterproofing Spray Waterproofer + Stain Repellent + UV Protection 22 oz

STAR BRITE$24.054.4★12,747 rev

STAR BRITE Waterproofing Spray - Marine Grade Protection for Boat Covers Bimini Tops Tents Jackets Backpacks Boots Awnings Patio Covers & More - 64 OZ with Sprayer (081964)

STAR BRITE$47.964.4★12,747 rev

J.P. PRODUCTS L.C. High Tech Fabric Guard 32oz.

303 Products$27.054.5★5,375 rev

Scotchgard Outdoor Water Shield Water Repellent Spray for Outdoor Fall and Winter Gear and Patio Furniture Fabric Spray for Protection Against the Rainy Fall Weather 21 Ounces (2 Cans)

Scotchgard$18.604.6★8,793 rev

Star brite Waterproofing Spray Waterproofing + Stain Repellent + UV Protection 128 oz

STAR BRITE$53.114.4★12,747 rev

Newest

by launch date

Eagle Fabric Stain Protector Spray Fabric Defense for Canvas Upholstery Furniture & Tote Bags Water & Stain Repellent Protector 250mL

Eagle$16.0952 rev

9mo ago

simprax Tent Waterproofing Spray - Certified Eco-Friendly UV-Stable & Biodegradable Waterproof Spray | Made in Germany | Waterproofing Spray Enhances Water-Repellency for Tent & Technical Textiles

simprax$30.242,999 rev

1y ago

Better Boat Waterproofing Spray for Fabric 1 Gallon Heavy Duty Water Proof Spray for Outdoor Canvas Jackets Tents Clothing and Boots Water Repellent Protector

Better Boat$52.051,154 rev

1y ago

Fabric Waterproof Spray 22 Fl Oz Heavy Duty Protector and Repellent for Outdoor Marine Canvas Boat Tops Vinyl Seats Tents Clothing Boots Jackets and Clothes

Better Boat$20.071,154 rev

2y ago

STAR BRITE Waterproofing Spray - Marine Grade Protection for Boat Covers Bimini Tops Tents Jackets Backpacks Boots Awnings Patio Covers & More - 64 OZ with Sprayer (081964)

STAR BRITE$47.9612,747 rev

5y ago

What buyers say about canvas waterproofing spray

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall16%

“Best quality”

Water Resistance12%

“Very water resistant”

Efficiency12%

“It does work”

Advertised Vs Actual Product7%

“Works as advertised”

Ease Of Use6%

“Easy to use”

Value For Money6%

“Great value for money”

Protection4%

“Great protection”

Moist/Dry3%

“Helps keep things dry”

Ease Of Cleaning3%

“Helps to clean them”

Spray/Flow3%

“It was easy to spray”

What buyers complain about

Water Resistance14%

“This product is not water proof”

Functionality-Overall12%

“Did not work”

Leak-Proof11%

“One of two cans leaked during spraying”

Smell11%

“Huge over powering chemical smell”

Color5%

“I was afraid it might darken or change color”

Value For Money5%

“Waste of money”

Stain Resistance4%

“stains became a problem”

Spray/Flow4%

“Spray bottle does not work”

Quality-Overall3%

“Not the best”

Moist/Dry2%

“let them dry”

Top return reasons

Leak-Proof34%

Size-Overall11%

Functionality-Overall10%

Advertised Vs Actual Product9%

Material Quality6%

Value For Money4%

Drop/Impact Protection4%

Protection3%

Product Condition2%

Spray/Flow2%

Common questions

Is canvas waterproofing spray profitable to sell on Amazon United States?: The niche generates $48K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +40.5%. Flapen's verdict: Worth a look (51/100).
How competitive is the canvas waterproofing spray niche?: 7 brands and 107 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in canvas waterproofing spray?: Top complaints mined from reviews: Water Resistance, Functionality-Overall, Leak-Proof. The return rate is 0.1%.
When does demand for canvas waterproofing spray peak?: Demand peaks in Oct–Nov; the busiest month runs 5.1× the quietest.
What does it cost to enter the canvas waterproofing spray niche?: Listings span $9.22–$77.00; the average listing price is $29.76 (sweet spot $15–$100). The average incumbent carries 8,959 reviews — the moat a new listing must climb.